Andrea Siviero leads IDC’s European Digital Business and Future of Work Research group. The group provides market research insights to foster a purposeful and fair adoption of technologies supporting digital societies, businesses and workforce and empower tech providers in strategic decision making, planning and go-to-market activities. Siviero also co-leads the IDC Worldwide MacroTech Research program, focused on the intertwined connection between the Economical and Digital worlds – analyzing the impact key MacroEconomic factors have on the digital landscape and viceversa, how technologies are impacting economies around the world.

Siviero advises IT players on building a forward-looking digital business and workforce strategy, while providing an in-depth view on future of work technology adoption, key digital use cases, macroeconomic digital impact, and digital regulations and emerging technology, via qualitative subscriptions and custom consulting projects. He has extensive experience with large strategy and go-to-market projects with IT providers. He is a member of IDC’s global Tech Storytellers taskforce and he is passionate about public speaking and customer engagement opportunities.

He joined IDC’s European team in 2014 and has become a recognized independent analyst across Europe and beyond in the vertical markets and digital business space. He is based in Italy and he holds a joint PhD in mathematics between the Université Bordeaux I (France) and the Universiteit Leiden (the Netherlands). During his PhD, he covered scientific research, academic teaching, and vocational training. He is a native Italian speaker and he is fluent in English and French.

Carla Arend is a senior program director with the European software and infrastructure research team, and heads up IDC’s European cloud research. Arend provides industry clients with key insight into market dynamics, vendor activities, and end-user adoption trends in the European cloud market. As part of her research, she covers topics such as how European organizations are adopting cloud, how cloud drivers and inhibitors are evolving, cloud management, cloud security, data management in the cloud, IoT and cloud, AI and cloud, Devops and cloud, as well as GDPR impact on cloud and cloud code of conduct.

In addition to syndicated research, Arend has worked on many custom consulting projects identifying opportunities in the European cloud market and has authored white papers on subjects such as cloud management, cloud security, data management in the cloud.

Arend is regularly asked to speak at industry events, strategy workshops, sales kick-offs and training, partner events, and end-user events.

Arend holds a BA in business administration from University of Mannheim and an MSc in business administration and management of technology from Copenhagen Business School, in addition to course work at the Asian Institute of Technology (AIT) in Bangkok.

Ewa Zborowska, an experienced technology professional with over two decades of expertise in the European IT services and cloud market. Since 2003, she has been a member of the IDC team, based in Warsaw, focusing on IT services research. In 2018, she joined the European team with a specific emphasis on cloud and AI.

Ms. Zborowska’s interests encompass a broad spectrum, from exploring new technology delivery models to delving into the relationship between business and IT, and understanding the societal and individual impacts of technology. She has authored numerous market publications and reports and advises on IDC projects throughout Europe. She also participates in IDC’s and third-party conferences as a keynote speaker, panelist, and moderator.

Prior to her role at IDC, Ms. Zborowska worked at Statistics Poland (formerly the Central Statistical Office) and worked at an IT company. She holds a degree in Management from the University of Łódź in Poland and has completed postgraduate studies in forecasting and foresight at Collegium Civitas University in Warsaw.

Chris Barnard is vice president, European Telecoms and Infrastructure, at IDC. He joined the company in 2000 and is responsible for European research covering all aspects of telecoms and IoT, datacenter infrastructure, networking, unified communications & collaboration, related professional services.

Based in Amsterdam, Chris and IDC’s region-wide team of analysts focus on the major shifts taking place in the markets, as organizations move from physical, premise-based environments to services delivered via virtual and cloud solutions in a business world that is mobility-centric. Chris and team work very closely with a range of telecoms providers and infrastructure vendors, from industry leaders to start-ups, to identify the drivers and opportunities on offer.

He is the author of numerous white papers and trade press articles on telecoms, professional services, convergence, unified communications, ebusiness, infrastructure, and networking strategies. He is widely quoted in the international technology and business press. In 2010, Chris was named telecoms analyst of the year by the Institute of Industry Analyst Relations (IIAR). He is frequently asked to speak at international industry conferences, customer events, and road shows.

In the late nineties he worked for three years at Montreal-based software company Essentus as special projects manager and customer support manager (Europe). Before joining this supply chain management vendor, he was employed by Fast Lane, an Oracle consultancy in the Netherlands. Chris, who holds a master’s degree (cum laude) from Stellenbosch University, also has six years’ experience in content and management roles at media companies.

Murat Gölcü graduated from Boğaziçi University, Department of Computer Engineering in 2001. In 2003, he joined Eczacıbaşı Group and worked in various IT specialties and management positions. He is currently working as a manager responsible for Data Center, Network, Security, Cloud, SAP Basis, Big Data and Technology Support Services at Eczacıbaşı Bilişim. In line with these areas, he manages a large team serving both Eczacıbaşı Group organizations and other customers of EB.

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A seasoned technology executive and former CTO of Dell Technologies UK, Arash Ghazanfari specialises in driving business growth and shaping strategic client engagements. As part of his c-suite and board advisory function across the UK and European markets, he collaborates with Dell Technologies’ EMEA leadership to engage senior executives and line-of-business leaders from key customer organisations. His focus is on accelerating innovation, enabling growth, and delivering measurable outcomes that extend beyond traditional IT boundaries.

Michelle Colley has been part of the Dell Technologies family for 13 years and leading AI for EMEA Services since 2023. ‘Customer first’ is Michelle’s mantra, and she has owned key customer relationships in the UK Sales team leading enterprise customers to understand how Dell Technologies can continue to innovate and support their technology challenges. Now focusing on AI as a Business Development Manager, Michelle has seen a wave of growth through our Professional Services portfolio for AI & Data and provides leadership and direction to navigate this complex new opportunity across every Industry. Having had an extensive career of 26 years in the technology sector, this is the most dynamic and exciting time to be part of ‘now’.

Paul works in a team of specialists operating across the EMEA region, whose skills range from Data Science and Data Engineering to Generative AI and Quantum. He collaborates with customers, business partners, and technology integrators across EMEA to design and describe platforms that drive cost savings and revenue generation as part of their digital transformation journeys.

With a robust background in Cloud, AI, Application Development, and HPC, Paul also authored two notable books, ‘The Life of AI’ and ‘The Shape of Data’. Before joining Dell, he was engaged in business performance improvement consultancy, which has enriched his strategic approach to solving complex business challenges.

Paul is passionate about leveraging technology to empower organizations, reflected in his active engagement on social platforms like X/Twitter: @paulbrookatData and LinkedIn: Paul Brook. His leadership and insights are pivotal in guiding Customers and Partners towards impactful solutions that accelerate success.

Sanjeev Vohra is Genpact’s Chief Technology and Innovation Officer.

In this role, Sanjeev is focused on developing the Company’s technology strategy & roadmaps, which include scaling advanced technologies and AI capabilities, advancing technology acquisitions, infusing AI into all client solutions, and fostering a culture of innovation. He works closely with Genpact’s clients, partners, business leaders and employees, to reimagine future-ready solutions generating business value and growth.

Prior to joining Genpact in 2024, Sanjeev spent more than 20 years at Accenture in a variety of roles, including Global Lead for Accenture’s Data & AI business (Applied Intelligence), Chief Technology Officer and Chief Strategy Officer for Accenture Technology. He also served on Accenture’s Global Management and Investment Committees and was their Global Sponsor for Inclusion and Diversity.

Prior to joining Accenture, Sanjeev held functional and IT roles at Honeywell, Alcatel-Lucent and the Timex Group. He takes pride in his knowledge and accomplishments in supply chain, manufacturing, ERP and digital transformations.

Sanjeev is a technologist, an innovator, a futurist, and a people-first leader. He is actively involved in the technology & AI start up community, always seeking new opportunities to learn, collaborate and innovate.

Sanjeev holds a Bachelor of Technology degree and an MBA from the Indian Institute of Technology Delhi.

Ajay is Genpact’s global lead for Data & AI. His focus is to help our clients make effective use of AI and related technologies in their business operations. He has been in the industry for more than 20 years, and has deep experience in helping client shape their AI and data strategies, build new capabilities and design complex transformation programs. He has worked across number of industries and brings in tremendous learnings and point of view on future of AI and how companies should adopt it.

Francesca is CEO of Orange Business for Switzerland, Southern and Eastern Europe, where she leads strategy, growth, and customer engagement across key European markets. She supports organizations in accelerating their digital transformation through AI, cloud, cybersecurity, connectivity, and data-driven solutions.

A recognized technology and business executive, Francesca works closely with C-suite leaders to navigate the opportunities and complexities of digital disruption, with a focus on responsible innovation, resilience, and sustainable growth. Under her leadership, Orange Business has strengthened its position as a trusted partner, helping enterprises balance performance, security, and operational agility in an increasingly complex technology landscape.

With extensive experience across the telecommunications and IT sectors in Europe and the United States, Francesca brings deep industry expertise and a strong customer focus. Prior to joining Orange Business, she worked at Lucent Technologies’ Bell Labs Innovation and gained entrepreneurial experience within Silicon Valley’s startup ecosystem.

An advocate for co-innovation and strategic partnerships, Francesca is passionate about unlocking the business value of emerging technologies. She is recognized for her collaborative leadership, strategic vision, and ability to turn innovation into measurable business impact.

Mohit has spent over 15 years driving innovation and making technology actually matter to the business.

While hype cycles come and go, he focuses on the overlooked challenges — the unglamorous ones that quietly determine whether a company thrives or just survives. His philosophy is simple: complexity is a symptom, not a strategy. The best digital solutions don’t demand attention; they just work, and they last. He helps organizations cut through the noise and build something worth keeping.

Off the clock, he is a devoted father to a daughter and a cat (with very different levels of gratitude returned). He gets unreasonably animated at Rugby matches and holds strong opinions on pizza that he will absolutely share uninvited

Christian Korff leads the Strategic Sales, Strategy & Planning organization across Cisco’s EMEA region. As a member of the EMEA Leadership Team, he steers some of the most complex growth areas in one of the company’s largest markets: Services, Buying Programs, Strategic Sales, and the Cisco Global Enterprise Model, as well as the Strategy, Planning and Operations teams.

With more than two decades at Cisco, he has held key leadership roles across technology, management, and transformation – from pioneering network initiatives across EMEA to advising Europe’s leading industrial and financial organizations through their most ambitious transformations.

As Chairman of the Federal Commission for Artificial Intelligence and Value Creation 4.0 within the CDU Economic Council, Christian also plays an active role in shaping the policy framework for AI in Germany.

Enrico Mercadante leads Cisco’s Specialists Sales business across EMEA. A trained engineer, he has spent over 25 years at Cisco in a range of leadership roles, including heading the EMEA Networking team and leading innovation initiatives across Southern Europe. He has also driven several transformation programmes for Cisco Italy spanning innovation, architecture, and digital transformation.

Enrico is passionate about solving complex business challenges through digitalisation. His experience at Cisco also includes leading the technical presales team for South Europe and building out the company’s cloud business in the region, as well as earlier roles as Systems Architect and Presales Manager for the telecoms market in Italy.

Before joining Cisco in 2000, Enrico worked at Ericsson as Product Manager for Radio Access over IP in Stockholm, and as a Systems Architect in Italy. He holds a degree in Telecommunications Engineering from Università La Sapienza in Rome.

With over 25 years’ industry experience, Michael Kaemper leads the technology vision for Cisco’s Customer Experience organisation across Europe, the Middle East and Africa. His mandate is simple to state and hard to do: make change safe, fast and repeatable at enterprise scale.

Under his leadership, CX EMEA has moved from manual, project-based delivery to an Infrastructure as Code model supported by AI – compressing implementation and operational timelines from weeks and months to minutes. The approach is built on 100% automation of testing, documentation and implementation, delivered through GitOps pipelines and dynamic, API-driven infrastructure consumption using Terraform, Ansible and OpenTofu.

The results speak for themselves – implementation and change success rates of 98%+, with operational expense reduced by designing out configuration error at source, and two industry awards: Stevie Award – Best AI Assistant (2025) and Edison Award – Services as Code (2026).

Dan Tesnjak, based in Zurich, Switzerland, is a thought leader and advisor in workforce data, AI infrastructure, skills intelligence, and enterprise talent development. He works with organizations to shape strategic workforce planning and strengthen workforce intelligence, helping leaders navigate AI in HR and broader organizational transformation through deep, data-driven insight.

Jamie Mahmut‑Emerson is a Senior Product Practitioner at Amdaris with close to a decades experience working across enterprises, startups, and scale‑ups. With a background in the automotive industry, he now works closely with organisations to shape product strategy, guide decision‑making, and remains actively involved in execution to ensure ideas translate into real outcomes.

Jamie has spent the last six years working with AI‑enabled products, combining strategic thinking with hands‑on product leadership to help teams apply emerging technologies in practical, commercially grounded ways. He is known for an outcome‑focused approach to product development, operating comfortably between advisory work and delivery to drive meaningful, measurable impact.

Andy is an IT transformation and enterprise architecture leader with deep experience across global consultancies, high-profile clients, and world-leading cloud vendors. He specialises in partnering with large enterprise customers and senior stakeholders to modernise their architecture, shape technology strategy, and deliver major AI transformation outcomes.

Andy has a strong track record leading complex programmes across AI, infrastructure and application modernisation, underpinned by hands-on knowledge of the full systems development lifecycle. He builds trusted relationships with C-suite and senior leaders, aligning business priorities with technology strategies that deliver measurable value.