Jen Thomson has more than 20 years’ experience advising IT Vendors, senior IT, and business execs on their digital business optimization and transformation strategies. She leads European Research for Accelerated App Delivery, Cloud, and Services. Her core goal is to drive synergies and growth across these research areas, with a central focus on thought leadership.

She specializes in providing insights on the investment strategies and decisions of European enterprises as they transition to modern application architectures. Her research explores app dev and delivery capabilities required to operate in a digital economy, and how this impacts enterprise organizational structures, culture, processes, tools, and skill sets. She leads the Future of Digital Innovation research for IDC Europe, exploring software innovation strategies and what this means in terms of end-user strategies, investment priorities, software sourcing, and KPIs. Thomson’s core research also explores enterprise maturity and strategies towards enterprise scale and empowered DevOps.

She is responsible for the execution of a broad range of consulting and advisory projects. As IDC’s European expert on application development and delivery strategies, Thomson is an experienced public speaker and regularly presents at conferences and IDC partner and end-user events.

She started her career at Compaq Computer EMEA as a senior research analyst. She has a bachelor’s degree in international business with German from Sheffield Hallam University (United Kingdom) and Pforzheim Fachhochschule (Germany).

Carla Arend is a senior program director with the European software and infrastructure research team, and heads up IDC’s European cloud research. Arend provides industry clients with key insight into market dynamics, vendor activities, and end-user adoption trends in the European cloud market. As part of her research, she covers topics such as how European organizations are adopting cloud, how cloud drivers and inhibitors are evolving, cloud management, cloud security, data management in the cloud, IoT and cloud, AI and cloud, Devops and cloud, as well as GDPR impact on cloud and cloud code of conduct.

In addition to syndicated research, Arend has worked on many custom consulting projects identifying opportunities in the European cloud market and has authored white papers on subjects such as cloud management, cloud security, data management in the cloud.

Arend is regularly asked to speak at industry events, strategy workshops, sales kick-offs and training, partner events, and end-user events.

Arend holds a BA in business administration from University of Mannheim and an MSc in business administration and management of technology from Copenhagen Business School, in addition to course work at the Asian Institute of Technology (AIT) in Bangkok.

Andrea Siviero leads IDC’s European Digital Business and Future of Work Research group. The group provides market research insights to foster a purposeful and fair adoption of technologies supporting digital societies, businesses and workforce and empower tech providers in strategic decision making, planning and go-to-market activities. Siviero also co-leads the IDC Worldwide MacroTech Research program, focused on the intertwined connection between the Economical and Digital worlds – analyzing the impact key MacroEconomic factors have on the digital landscape and viceversa, how technologies are impacting economies around the world.

Siviero advises IT players on building a forward-looking digital business and workforce strategy, while providing an in-depth view on future of work technology adoption, key digital use cases, macroeconomic digital impact, and digital regulations and emerging technology, via qualitative subscriptions and custom consulting projects. He has extensive experience with large strategy and go-to-market projects with IT providers. He is a member of IDC’s global Tech Storytellers taskforce and he is passionate about public speaking and customer engagement opportunities.

He joined IDC’s European team in 2014 and has become a recognized independent analyst across Europe and beyond in the vertical markets and digital business space. He is based in Italy and he holds a joint PhD in mathematics between the Université Bordeaux I (France) and the Universiteit Leiden (the Netherlands). During his PhD, he covered scientific research, academic teaching, and vocational training. He is a native Italian speaker and he is fluent in English and French.

Ewa Zborowska, an experienced technology professional with over two decades of expertise in the European IT services and cloud market. Since 2003, she has been a member of the IDC team, based in Warsaw, focusing on IT services research. In 2018, she joined the European team with a specific emphasis on cloud and AI.

Ms. Zborowska’s interests encompass a broad spectrum, from exploring new technology delivery models to delving into the relationship between business and IT, and understanding the societal and individual impacts of technology. She has authored numerous market publications and reports and advises on IDC projects throughout Europe. She also participates in IDC’s and third-party conferences as a keynote speaker, panelist, and moderator.

Prior to her role at IDC, Ms. Zborowska worked at Statistics Poland (formerly the Central Statistical Office) and worked at an IT company. She holds a degree in Management from the University of Łódź in Poland and has completed postgraduate studies in forecasting and foresight at Collegium Civitas University in Warsaw.

Marc Dowd is a Partner Advisor for IDC serving CIO’s of multi-billion-euro enterprises and government entities based in Europe and the middle east. He uses his understanding of business challenges coupled with technical expertise to assist leaders’ question and refine their strategy, governance and approach to innovation and business value creation.
For the last 15 years Marc has been focused on technological change and its direct impact on the business world. He has helped over a hundred C-level clients identify new opportunities and develop successful competitive strategies based on the creative application of leading-edge technologies.

Backed by over 1300 IDC analysts around the world Marc is an expert in identifying where new and emerging technology and methods can be implemented to solve business problems in real client situations. IDC as the #1 influencer of Digital Transformation enables Marc to leverage the best research for C-level clients.

Murat Gölcü graduated from Boğaziçi University, Department of Computer Engineering in 2001. In 2003, he joined Eczacıbaşı Group and worked in various IT specialties and management positions. He is currently working as a manager responsible for Data Center, Network, Security, Cloud, SAP Basis, Big Data and Technology Support Services at Eczacıbaşı Bilişim. In line with these areas, he manages a large team serving both Eczacıbaşı Group organizations and other customers of EB.

Translated with DeepL.com (free version)