Carla Arend is a senior program director with the European software and infrastructure research team, and heads up IDC’s European cloud research. Arend provides industry clients with key insight into market dynamics, vendor activities, and end-user adoption trends in the European cloud market. As part of her research, she covers topics such as how European organizations are adopting cloud, how cloud drivers and inhibitors are evolving, cloud management, cloud security, data management in the cloud, IoT and cloud, AI and cloud, Devops and cloud, as well as GDPR impact on cloud and cloud code of conduct.

In addition to syndicated research, Arend has worked on many custom consulting projects identifying opportunities in the European cloud market and has authored white papers on subjects such as cloud management, cloud security, data management in the cloud.

Arend is regularly asked to speak at industry events, strategy workshops, sales kick-offs and training, partner events, and end-user events.

Arend holds a BA in business administration from University of Mannheim and an MSc in business administration and management of technology from Copenhagen Business School, in addition to course work at the Asian Institute of Technology (AIT) in Bangkok.

Meike Escherich is an associate research director with IDC’s European Future of Work research service, based in the UK. In this role, she provides coverage of key technology trends across the Future of Work, specializing in how to drive and monitor productivity in a flexible work environment. This includes research into workforce management, agile performance measures, employee engagement/innovation programs and AI driven wellness solutions.

Prior to joining IDC, Meike was a Principal Analyst at Gartner (20 years) – covering Personal Computing, IT Services and Consumer Technologies – and a freelance consultant working with several UK analyst firms and international technology providers (3 years). An expert at identifying and solving strategic pain points Meike has worked with C-level executives across a multitude of industries such as IT, Education, Government, Health, Media, and Finance.

Having studied in Germany (University of Konstanz), Switzerland (University of Geneva, ERASMUS) and the UK (University of Exeter, ERASMUS) Meike holds a bachelor’s degree in Law as well as a master’s degree in Clinical Psychology.