Thomas Karlsson is since early 2015 Project Manager within Go-to-Market Services at IDC Nordic. He has extensive experience in producing custom marketing and lead generating activities from previous employments, among others, the business newspaper Dagens industri and the business magazine Affärsvärlden. At IDC Thomas key focus is on delivering, together with IDCs analysts, the right content-based marketing solution to help support IDC clients reaching new contacts, leads and markets.

Martina Longo is a research manager in the IDC EMEA Digital Business and AI Transformation Strategy Research Group. In her role she advises ICT players on how organizations create business value using digital technologies. She also leads the IDC EMEA Digital Native Business research, focused on a mix of start-ups, scaleups, and more mature digital natives. She also collaborates with the EMEA C-Suite Tech Agenda research, analyzing technology investments and buyer preferences across C-suites in the EMEA region. She also examines how C-suite leaders are evolving as a result of key market trends and technology innovations (e.g., AI).

Tom Seal is Senior Research Director, Enterprise Software Sourcing Strategies at IDC. In this role he is tasked with developing processes and market intelligence to support IDC’s new AI-powered platform aimed at Technology Buyers. In his prior role at IDC he was an analyst covering Enterprise Applications in Europe.

Before joining IDC Tom worked in the procurement and supply chain space in both corporate and advisory roles.

With a deep interest in law, technology and business strategy, Sofia Edvardsen engages passionately in understanding and explaining the world’s emerging legal regulatory landscape for technologies. How can businesses prepare today for the regulations of the future? What should be done short term to position the industry for the long term considering what rules that then will apply?

With extensive experience as an attorney, she has worked closely with a wide range of organisations. That enables her to provide practical and realistic solutions to emerging legal challenges, also aiming to help make the right decisions based on an understanding of what is possible today and what the future might bring. She is the founding partner of Sharp Cookie Advisors (https://www.sharpcookie.se/en), a technology and digitization law firm based in Stockholm, Sweden. In her role there she represents sellers and buyers of cloud computing (IaaS, PaaS, and SaaS models), software licensing and other technology transactions.

She also holds the role as Data Protection Officer for several global companies as well as start-ups. In addition, she provides services to Data Protection Programs for health care providers and companies in media, marketing, retail and tech. Sofia also leads the Swedish chapter of the International Association of Privacy Professionals (IAPP). In that role, she facilitates the development of privacy-enhancing practices for the Swedish industry and the public sector.

Sofia Edvardsen graduated from School of Business, Economics and Law at the University of Gothenburg and has a degree from Chalmers University of Technology. She is a certified privacy professional and holds a CIPP/E certification. She has served as in-house legal counsel of a global telecom company, in-house legal counsel at a technology investment fund and as a lawyer in the Stockholm and London offices of Baker McKenzie law firm.

Philip Johannesson has been working at SAP for over 3 years, driving the SAP AI strategy as the country lead for AI. He is aiding customers on building their book of business and do what they do best, while gaining more outcome with less effort.