Thomas Karlsson is since early 2015 Project Manager within Go-to-Market Services at IDC Nordic. He has extensive experience in producing custom marketing and lead generating activities from previous employments, among others, the business newspaper Dagens industri and the business magazine Affärsvärlden. At IDC Thomas key focus is on delivering, together with IDCs analysts, the right content-based marketing solution to help support IDC clients reaching new contacts, leads and markets.

Martina Longo is a research manager in the IDC EMEA Digital Business and AI Transformation Strategy Research Group. In her role she advises ICT players on how organizations create business value using digital technologies. She also leads the IDC EMEA Digital Native Business research, focused on a mix of start-ups, scaleups, and more mature digital natives. She also collaborates with the EMEA C-Suite Tech Agenda research, analyzing technology investments and buyer preferences across C-suites in the EMEA region. She also examines how C-suite leaders are evolving as a result of key market trends and technology innovations (e.g., AI).

Carla Arend is a senior program director with the European software and infrastructure research team, and heads up IDC’s European cloud research. Arend provides industry clients with key insight into market dynamics, vendor activities, and end-user adoption trends in the European cloud market. As part of her research, she covers topics such as how European organizations are adopting cloud, how cloud drivers and inhibitors are evolving, cloud management, cloud security, data management in the cloud, IoT and cloud, AI and cloud, Devops and cloud, as well as GDPR impact on cloud and cloud code of conduct.

In addition to syndicated research, Arend has worked on many custom consulting projects identifying opportunities in the European cloud market and has authored white papers on subjects such as cloud management, cloud security, data management in the cloud.

Arend is regularly asked to speak at industry events, strategy workshops, sales kick-offs and training, partner events, and end-user events.

Arend holds a BA in business administration from University of Mannheim and an MSc in business administration and management of technology from Copenhagen Business School, in addition to course work at the Asian Institute of Technology (AIT) in Bangkok.

With more than 25 years of experience in the pharmaceutical industry, including a decade as Group CEO of Anthill Agency and Anthill Technologies, Katrine Bach has built her career around bridging strategy, technology, and human insight. She specializes in driving business growth through strategic planning, digital innovation, and strong client partnerships.

In recent years, Katrine has focused on developing AI-driven solutions that enhance healthcare communication, reflecting her commitment to leveraging technology for meaningful impact in patient and professional engagement. Her passion for innovation and people has now led her to launch Connected Women in AI, an initiative designed to support and empower women in the AI industry.

An entrepreneur at heart, Katrine successfully founded and exited a business early in her career and remains deeply committed to fostering a culture of innovation and collaboration. She is passionate about mentorship and leadership development, helping young professionals grow into the next generation of transformative leaders.

Garima Singh is a technology-driven leader passionate about using digitalization to deliver tangible business results. With two decades of experience across retail, automotive, finance, and telecom, she has spearheaded global initiatives in AI, automation, infrastructure modernization, and data platforms, creating new revenue streams and driving enterprise transformation.

Her career began in software development and evolved into leadership roles at companies such as IKEA, Volvo Group and Volvo Cars. Garima is an international speaker, co-author of ISO standards, and recipient of several notable awards in AI, data, and leadership.

As the Head of Business AI for SAP in EMEA, Jesper Schleimann is responsible for driving and scaling Business AI in EMEA. Jesper’s mission is to help enterprises leverage AI for business.

Jesper has a background in Advanced Analytics, AI, corporate innovation & sales in companies like SAS Institute and CSC (Now DXC) before joining SAP in 2010 where he has held different managerial positions at Nordic and EMEA level.

In his role as responsible for Business AI, Jesper’s mission is to help scale Business AI adoption and innovation. He seeks to add a business value focus to the AI, digital and innovation discussion while strengthen the alignment with the overall strategy within SAP.

Jesper has a Master’s in Business Administration from the University of Copenhagen as well as an Executive MBA from Copenhagen Business School and Management certification from Stanford.

With a strong foundation in Agile Project Management and Customer Relationship Management, Ruuds role at OutSystems is centered on driving business growth through innovative low-code solutions with focus on the areas Denmark, Norway and Iceland.