7–9 Jun 2026
Las Arenas Balneario Resort
AI & Data Xchange
Governance to Growth: Scaling Trustworthy AI Across the Enterprise
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The era of data and artificial intelligence is not tomorrow’s challenge; it is today’s imperative. Across Europe, organizations are rapidly shifting from pilot programs to operationalizing AI, yet success depends on more than just technology. IDC research shows that while more than 64% of European organizations are already investing significantly in or deploying generative AI, many struggle to turn that investment into measurable business outcomes.
The foundation of true AI value lies in enterprise data: the quality, governance, integration and management of data determine whether AI becomes a differentiator or a cost center. At this event, peer-to-peer exchange meets analyst-led insight to help you build the data-driven intelligence that powers real value. Discover how to scale AI responsibly, govern agentic systems, align data strategy with business strategy and enable a culture of intelligent transformation.
Agenda
AI & Data Xchange
Day 1
Group Innovation Challenge: Agents Among Us
Networking Dinner
Day 2
From Governance to Growth: Scaling Trustworthy AI for Enterprise Impact
Keynote Speaker
Neil Ward-Dutton
VP Global Enterprise AI and Agentic AI Strategies, IDC
AI From Experimentation to Enterprise Execution
How to Spot Real AI Opportunities in Everyday Work
As AI continues to dominate the business conversation, many struggle to distinguish real opportunities from hype. This keynote focuses on building the practical mindset needed to identify where AI can genuinely add value in everyday work and core business processes.
Paolo Finardi
Head of Data Science & AI, Plenitude
Data as Destiny: Why Trusted, Governed Data Is the Foundation of Scalable AI
Coffee and Networking
Operationalizing Trust: Turning AI Ethics, Risk, and Compliance Into Competitive Advantage
The Next Wave of AI: What Leaders Need to Prepare for Now
As AI rapidly evolves, business leaders must look beyond current use cases to understand what’s coming next. This session explores the next wave of AI—from emerging technologies to shifting capabilities—and what it means from a strategic and board-level perspective. Drawing on deep analysis of both technology and business trends, it highlights key signals, future scenarios, and the decisions leaders need to start making today to stay ahead.
Ludvig Strand
Emerging Tech and AI Future Analyst, Axel Johnson
Group Innovation Challenge: Agents Among Us
Networking Lunch
Roundtable Discussions
A: Governing Agentic AI: Control, Accountability, and Autonomy in Practice
B: EU AI Act Readiness: From Regulatory Burden to Strategic Differentiator
C: Breaking Data Silos: Aligning Data Strategy With AI and Business Outcomes
D: From Insight to Impact: Overcoming the AI Value Realization Gap
E: Trust by Design: Building Transparency, Security, and Explainability Into AI Systems
F: Scaling AI Skills and Culture: Preparing the Organization for Intelligent Transformation
Coffee and Networking
Workshop Session
1: Designing a Scalable AI Governance Framework for the European Enterprise
2: From Data Chaos to Data Products: Enabling AI-Ready Data Foundations
3: Agentic AI in Action: Use Cases, Architectures, and Lessons Learned
4: Operationalizing the EU AI Act: Practical Steps for Compliance and Innovation
Coffee and Networking
Driving Business Value with AI: A Practitioner’s Perspective
Lavinia Guadagnolo
Data and AI Business Adoption Lead, Generali
Ewa Zborowska
Research Director, IDC
Turning AI Ambition Into Business Impact: What It Really Takes to Scale Trustworthy AI
Group Innovation Challenge Presentations
Networking & Personal Time
Welcome Reception and Gala Dinner
Day 3
From Generative to Agentic AI: What Comes Next for Enterprise Decision-Making
The Intelligent Enterprise Playbook: Scaling AI Across Functions and Geographies
When Systems Decide : Rethinking the Role of Architecure in a AI world
In recent years, enterprise architecture has shifted from governance and control to influence and enablement. But AI is changing the game once again.
We are entering a world where systems increasingly decide, recommend, and act—sometimes faster than humans can fully understand.
In this context, architecture can no longer be about enforcing standards or designing static roadmaps. Its true value lies in shaping how decisions emerge and ensuring the ecosystem is AI-ready and flexible in the face of change.
This keynote reframes architecture as a discipline of influence, decision design, and adaptability—essential for navigating AI-driven complexity.
Ibrahima Ndiaye
CTO, RATP Group
Coffee and Networking
Workshop Session 2
Measuring AI ROI: KPIs, Value Frameworks, and Business Alignment
Embedding Trust Into GenAI and Agentic Systems
Modern Data Architectures for Intelligent, Autonomous Enterprises
From AI Strategy to Execution: Building an Enterprise AI Operating Model
Change Break
Designing the Next-Gen Shopping Experience with AI and Robotics
Supporting Organization’s Infosec Risk Management through Data-Informed Approaches
AI as a Growth Engine: Turning Intelligence Into Measurable Business Impact
The Future of Enterprise Intelligence: What Leaders Must Do Now
IDC Closing Keynote and Feedback Session
Main Themes
Data Value Reinvention in the Age of AI
Organizations are shifting from thinking about “using AI” to “leveraging data for AI value,” integrating data maturity practices like cataloging, lineage, and observability to fuel model performance and business impact.
Scaling AI: From Pilot to Enterprise Deployment
Moving beyond experimentation, leaders create robust MLOps pipelines, governance frameworks, and change strategies to embed AI into core operations at scale with sustainability and reliability.
Trust, Transparency and Responsible AI
Embedding fairness, bias mitigation, auditability, and explainability across the AI lifecycle helps build user confidence, regulatory alignment, and long-term trust in intelligent systems.
Data Sovereignty, Governance and Interoperability
Balancing data residency, regulatory constraints, and cross-border flow requires hybrid cloud strategies, shared governance models, and interoperable architectures that meet business needs.
Generative and Agentic AI: The Next Frontier
As generative and agentic models go beyond assistance, leaders focus on guardrails, cost/risk trade-offs, hybrid model design, and alignment with existing AI systems.
People, Culture and AI Readiness
Success requires preparing teams with AI literacy, reskilling, cross-functional collaboration, and leadership that navigates resistance and embeds data-driven habits into daily workflows.
Speakers
Neil Ward-Dutton
VP Global Enterprise AI and Agentic AI Strategies
IDC
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Ewa Zborowska
Research Director
IDC
Read Bio
Giovanni Cervellati
Research Manager, Data & AI
IDC Europe
Read Bio
Paolo Finardi
Head of Data Science & AI
Plenitude
Read Bio
Lavinia Guadagnolo
Data and AI Business Adoption Lead
Generali
Read Bio
Ibrahima Ndiaye
CTO
RATP Group
Read Bio
Ludvig Strand
Emerging Tech and AI Future Analyst
Axel Johnson
Read Bio
Thomas Herbstreuth
Head of Digital Services Unit
KSB
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Neil Ward-Dutton
Event Sessions
Monday, June 8 2026 8:45 am | Location:
From Governance to Growth: Scaling Trustworthy AI for Enterprise Impact
Ewa Zborowska
Ewa Zborowska, an experienced technology professional with over two decades of expertise in the European IT services and cloud market. Since 2003, she has been a member of the IDC team, based in Warsaw, focusing on IT services research. In 2018, she joined the European team with a specific emphasis on cloud and AI.
Ms. Zborowska’s interests encompass a broad spectrum, from exploring new technology delivery models to delving into the relationship between business and IT, and understanding the societal and individual impacts of technology. She has authored numerous market publications and reports and advises on IDC projects throughout Europe. She also participates in IDC’s and third-party conferences as a keynote speaker, panelist, and moderator.
Prior to her role at IDC, Ms. Zborowska worked at Statistics Poland (formerly the Central Statistical Office) and worked at an IT company. She holds a degree in Management from the University of Łódź in Poland and has completed postgraduate studies in forecasting and foresight at Collegium Civitas University in Warsaw.
Event Sessions
Monday, June 8 2026 3:45 pm | Location:
Driving Business Value with AI: A Practitioner’s Perspective
Giovanni Cervellati
Giovanni Cervellati is a research manager in IDC Europe’s software group, supporting the European Intelligent Analytics and Data Strategies practice across both research and consulting projects. His core research coverage includes user practices and the cultural aspects of analytics software usage, as well as demand and supply trends in advanced analytics and business intelligence.
A native Italian, he is based in IDC’s Frankfurt office. He has a technical background and worked as an SPSS (IBM) employee as a data mining consultant, performing analysis and training for the Italian market using SPSS products and software. He then became a data scientist working as an independent consultant for some of the biggest corporates in Italy, with a strong focus on predictive analytics and machine learning.
He studied in Bologna, Italy, and has a bachelor’s degree in statistics.
Paolo Finardi
Event Sessions
Monday, June 8 2026 9:30 am | Location:
How to Spot Real AI Opportunities in Everyday Work
As AI continues to dominate the business conversation, many struggle to distinguish real opportunities from hype. This keynote focuses on building the practical mindset needed to identify where AI can genuinely add value in everyday work and core business processes.
Lavinia Guadagnolo
Event Sessions
Monday, June 8 2026 3:45 pm | Location:
Driving Business Value with AI: A Practitioner’s Perspective
Ibrahima Ndiaye
Event Sessions
Tuesday, June 9 2026 9:15 am | Location:
When Systems Decide : Rethinking the Role of Architecure in a AI world
In recent years, enterprise architecture has shifted from governance and control to influence and enablement. But AI is changing the game once again.
We are entering a world where systems increasingly decide, recommend, and act—sometimes faster than humans can fully understand.
In this context, architecture can no longer be about enforcing standards or designing static roadmaps. Its true value lies in shaping how decisions emerge and ensuring the ecosystem is AI-ready and flexible in the face of change.
This keynote reframes architecture as a discipline of influence, decision design, and adaptability—essential for navigating AI-driven complexity.
Ludvig Strand
Event Sessions
Monday, June 8 2026 11:10 am | Location:
The Next Wave of AI: What Leaders Need to Prepare for Now
As AI rapidly evolves, business leaders must look beyond current use cases to understand what’s coming next. This session explores the next wave of AI—from emerging technologies to shifting capabilities—and what it means from a strategic and board-level perspective. Drawing on deep analysis of both technology and business trends, it highlights key signals, future scenarios, and the decisions leaders need to start making today to stay ahead.
Thomas Herbstreuth
Partners
Dell Technologies
Dell Technologies Inc (Dell) is a provider of desktop personal computers, software, and peripherals. The company designs, develops, manufactures, markets, sells, and supports information technology infrastructure. Dell’s products and services includes laptops, desktops, monitors, servers, data storage, and artificial intelligence solutions. The company’s products and services cater to various industries, including information technology (IT) infrastructure, workforce, and original equipment manufacturer solutions, serving large enterprises, governmental agencies, educational institutions, and small to medium-sized businesses. The company operates through a network of sales offices, alliance partners, distributors, and retail stores. It has manufacturing facilities in several countries, including the US, Malaysia, China, Brazil, India, Poland, and Ireland.
Red Hat
Red Hat is the world’s leading provider of enterprise open source solutions, using a community-powered approach to deliver high-performing Linux, hybrid cloud, edge, and Kubernetes technologies.
Insight
Insight Enterprises is a leading Solutions Integrator that helps clients solve technology challenges by combining the right hardware, software, and services. As a Fortune 500 technology company, backed by 35+ years of expertise and a deep network of 6,000+ partners, we deliver secure, end-to-end IT solutions for organizations around the world.
Knowledge Hub
5 Key Highlights on the European Observability Market in 2025
Observability is rapidly evolving as organizations across Europe embrace digital transformation, cloud adoption, and AI. As IT environments become more complex, traditional monitoring approaches are no longer sufficient.
The Agentic Business Future: Driving Resilience, Sovereignty, and Innovation in EMEA
As organizations navigate an era defined by economic uncertainty, geopolitical shifts, and relentless technological change, one truth stands out: the future belongs to those who can harness AI, automation, and sovereignty to build resilience, drive innovation, and unlock growth.
Shadow AI: How stealth productivity is strangling enterprise AI adoption. And creating a security nightmare…
Remember the good old days when “Shadow IT” was just about rogue Excel spreadsheets and unauthorized Dropbox accounts? But the times they are a-changing! Now we’re dealing with something far more insidious: Shadow AI.
Contact Us
Gian Carlo De La Paz
Senior Event Manager, IDC Xchange
Read Bio
Gian Carlo De La Paz
gdelapaz@idc.com
Kikki Godskesen
Event Sponsorship Sales Europe, IDC
Read Bio
Kikki Godskesen
kgodskesen@idc.com
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