Region: Europe
Speakers
Speakers
Joel Stradling
Senior Research Director, European Security
IDC
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Joel Stradling
IDC
Senior Research Director, European Security
As research director for IDC’s European Security practice, Joel Stradling leads the content and analyst team for tracking the European security segment. His main focus area is the integration of network plus security and evolution of network architectures towards software-defined secure access.
Stradling has 20 years of experience as an analyst of international managed enterprise network and IT services. He is a regular speaker at major industry conferences talking about emerging technologies in B2B enterprise network and IT and wholesale carrier-to-carrier services. Joel is a well-known and highly regarded expert in the industry, offering insight and advice to C-level executives on technology competitive landscapes and emerging technologies, such as SD-WAN, 5G, SDN/NFV, and cyber-security.
Event Sessions
One Day Event 9:45 am
IDC Keynote Session: Securing an AI-Powered Business – Navigating the New Frontier of Trust, Compliance & Innovation
Luis Fernandes
Senior Research Manager, Infrastructure
IDC Europe
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Luis Fernandes
IDC Europe
Senior Research Manager, Infrastructure
Event Sessions
One Day Event 1:20 pm
PANEL. Leadership and Culture: Building Human-Centric Cyber Resilience
Technology alone cannot ensure security without leadership, culture, and talent. This exclusive end-user panel will bring together CISOs, CIOs, and business leaders to discuss how to embed security into organizational culture, communicate risk to the board, and attract specialized talent. It will also address human risk management, awareness, and the role of leadership as a driver of digital trust
One Day Event 12:30 pm
PANEL. Resilient Security & Digital Sovereignty – Redefining Trust for the Next Era
Security has entered a new era—one where success is defined not only by stopping threats, but by empowering organizations to stay in control, adapt fast, and bounce back stronger than ever.
In this high‑impact panel, we’ll explore how leading organizations are modernizing their infrastructures and unifying platforms to turn resilience into a true operational advantage—leveraging advanced capabilities like MDR/XDR, observability, and cloud‑native protection.
We’ll dive into next‑generation trust models, Zero Trust strategies, and digital sovereignty frameworks that enable companies to retain control of their data, infrastructures, and vendor ecosystem—without compromising agility, innovation, or interoperability.
The conversation will also unpack the metrics and reference models shaping how European industries and critical sectors measure security maturity, effectiveness, and readiness for what’s coming next.
One Day Event 10:35 am
PANEL. AI, Automation and Responsible Cybersecurity
Artificial Intelligence and intelligent automation are redefining cybersecurity—from de-tection to decision-making. However, responsible use is essential. This panel will ex-plore how to deploy AI securely, with transparency and governance, turning innovation into trust. Discussions will cover AI-driven analytics, orchestration, automation, and eth-ical frameworks that ensure accountability across the digital ecosystem
Laura Caballero
Directora General
Agència de Ciberseguretat de Catalunya
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Laura Caballero
Agència de Ciberseguretat de Catalunya
Directora General
Daniel Puente Pérez
Global CISO
CIRSA
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Daniel Puente Pérez
CIRSA
Global CISO
Event Sessions
One Day Event 1:20 pm
PANEL. Leadership and Culture: Building Human-Centric Cyber Resilience
Technology alone cannot ensure security without leadership, culture, and talent. This exclusive end-user panel will bring together CISOs, CIOs, and business leaders to discuss how to embed security into organizational culture, communicate risk to the board, and attract specialized talent. It will also address human risk management, awareness, and the role of leadership as a driver of digital trust
Gabriel Moliné
CISO
Carrefour España
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Gabriel Moliné
Carrefour España
CISO
Event Sessions
One Day Event 10:35 am
PANEL. AI, Automation and Responsible Cybersecurity
Artificial Intelligence and intelligent automation are redefining cybersecurity—from de-tection to decision-making. However, responsible use is essential. This panel will ex-plore how to deploy AI securely, with transparency and governance, turning innovation into trust. Discussions will cover AI-driven analytics, orchestration, automation, and eth-ical frameworks that ensure accountability across the digital ecosystem
Erik Alejos Agusti
CISO
Fundació La Caixa
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Erik Alejos Agusti
Fundació La Caixa
CISO
Mait Sagarra
Global Head of Cybersecurity Operations
Naturgy
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Mait Sagarra
Naturgy
Global Head of Cybersecurity Operations
Event Sessions
One Day Event 10:35 am
PANEL. AI, Automation and Responsible Cybersecurity
Artificial Intelligence and intelligent automation are redefining cybersecurity—from de-tection to decision-making. However, responsible use is essential. This panel will ex-plore how to deploy AI securely, with transparency and governance, turning innovation into trust. Discussions will cover AI-driven analytics, orchestration, automation, and eth-ical frameworks that ensure accountability across the digital ecosystem
Agenda
IT Security Summit Barcelona
One Day Event
9:00AM
Registration & Welcome Coffee
9:30AM
Welcome Address & Opening
Laura Caballero
Directora General, Agència de Ciberseguretat de Catalunya
9:45AM
IDC Keynote Session: Securing an AI-Powered Business – Navigating the New Frontier of Trust, Compliance & Innovation
Joel Stradling
Senior Research Director, European Security, IDC
10:05AM
Softeng: From point defence to continuous protection: making security a business enabler
Security delivered as a one-off project no longer matches the pace of AI-driven threats. How a continuous protection model (unifying detection, response and advanced cloud security) helps mid-size and large organisations stay resilient while keeping security aligned to business objectives rather than treating it as a cost centre.
10:20AM
Strategic Partner Session: AI versus AI: defending at machine speed
Adversaries are already using AI to scale and automate attacks, leaving manual triage and periodic testing struggling to keep pace. how AI-driven, autonomous approaches (continuously finding, prioritising and validating exploitable weaknesses across cloud, hybrid and identity environments) help security teams close the gap and act before attackers do.
10:35AM
PANEL. AI, Automation and Responsible Cybersecurity
Artificial Intelligence and intelligent automation are redefining cybersecurity—from de-tection to decision-making. However, responsible use is essential. This panel will ex-plore how to deploy AI securely, with transparency and governance, turning innovation into trust. Discussions will cover AI-driven analytics, orchestration, automation, and eth-ical frameworks that ensure accountability across the digital ecosystem
Luis Fernandes
Senior Research Manager, Infrastructure, IDC Europe
Erik Alejos Agusti
CISO, Fundació La Caixa
Mait Sagarra
Global Head of Cybersecurity Operations, Naturgy
Gabriel Moliné
CISO, Carrefour España
11:05AM
Strategic Partner Session: External threats and third-party risk: securing the extended enterprise
The attack surface now extends well beyond the organisation’s own perimeter. This talk examines how to gain visibility over suppliers, partners and external exposure before adversaries exploit them.
11:20AM
Coffee Break & Networking
11:50AM
Interview with End User
12:05PM
Strategic Partner Session
12:20PM
Tech Talk Partner Session: Intelligence-led defence: turning global threat research into local resilience
12:30PM
PANEL. Resilient Security & Digital Sovereignty – Redefining Trust for the Next Era
Security has entered a new era—one where success is defined not only by stopping threats, but by empowering organizations to stay in control, adapt fast, and bounce back stronger than ever.
In this high‑impact panel, we’ll explore how leading organizations are modernizing their infrastructures and unifying platforms to turn resilience into a true operational advantage—leveraging advanced capabilities like MDR/XDR, observability, and cloud‑native protection.
We’ll dive into next‑generation trust models, Zero Trust strategies, and digital sovereignty frameworks that enable companies to retain control of their data, infrastructures, and vendor ecosystem—without compromising agility, innovation, or interoperability.
The conversation will also unpack the metrics and reference models shaping how European industries and critical sectors measure security maturity, effectiveness, and readiness for what’s coming next.
Luis Fernandes
Senior Research Manager, Infrastructure, IDC Europe
1:00PM
Tech Talk Partner Session: Identity and access as the new perimeter: from IAM to cloud-native protection
As identity becomes the primary attack surface, investment is surging in identity and access management and cloud-native protection. This talk sets out practical steps to secure identities and workloads across hybrid environments.
1:10PM
Tech Talk Partner Session: Knowing the limits of AI in security operations
AI is powerful but not infallible. This talk shares where automation delivers most value in day-to-day security operations, and where established rules and human judgement remain the stronger defence.
1:20PM
PANEL. Leadership and Culture: Building Human-Centric Cyber Resilience
Technology alone cannot ensure security without leadership, culture, and talent. This exclusive end-user panel will bring together CISOs, CIOs, and business leaders to discuss how to embed security into organizational culture, communicate risk to the board, and attract specialized talent. It will also address human risk management, awareness, and the role of leadership as a driver of digital trust
Luis Fernandes
Senior Research Manager, Infrastructure, IDC Europe
Daniel Puente Pérez
Global CISO, CIRSA
1:50PM
Host Partner Wrap-up
1:55PM
IDC Closure
2:00PM
Cocktail Lunch
IDC Dinner Roundtable Frankfurt
IDC Dinner Roundtable Frankfurt
Navigating Digital Sovereignty – Kontrolle und Innovation im Gleichgewicht
Digitale Souveränität ist für europäische und deutsche Unternehmen zu einer strategischen Kernfrage geworden. Neu geschaffene Modelle der operativer Unabhängigkeit bieten IT-Verantwortlichen in einem weltpolitisch fragilen Umfeld hierfür neue Chancen und Herausforderungen.
Wie lassen sich Datenkontrolle und Innovationsfähigkeit – insbesondere im Bereich Cloud und KI – sinvoll miteinander vereinbaren? Und wie können moderne Cloud-Architekturen, hybride Modelle und offene Standards dabei helfen, Flexibilität und Zukunftssicherheit zu gewährleisten?
Darüber und mehr wollen wir sprechen:
Gemeinsam werden in einer vertraulichen Runde unter anderem folgende Fragen diskutiert:
- Welche Anforderungen an digitale Souveränität sind wirklich geschäftskritisch?
- Gibt es das optimale Gleichgewicht zwischen Innovation und Kontrolle?
- Welche Cloud-Modelle schaffen deutschen Unternehmen wirklich nachhaltige Resilienz?
Freuen Sie sich auf einen Austausch auf Augenhöhe, praxisnahe Impulse und wertvolle Einblicke in Strategien, die digitale Souveränität und Wachstum erfolgreich verbinden.
Agenda
IDC Dinner Roundtable Frankfurt
One Day Event
5:30PM
Empfang
Networking bei Drinks und Canapés
6:00PM
Begrüßung & Vorstellung der Themen des Abends
Carla Arend
Associate Vice President, Research, Cloud in Europe, IDC
Matthias Thiemann
Vice President Client Success DACH, N-iX
Axel Clauberg
Direktor, AWS Partner Solutions Architects, EMEA, AWS
6:40PM
Vorspeise – Erstes Diskussionsthema
Digitale Souveränität ist für viele Unternehmen zur strategischen Kernfrage geworden. Doch was bedeutet sie konkret für Ihr Unternehmen – welche Anforderungen an digitale Souveränität sind wirklich geschäftskritisch?
7:20PM
Hauptgang – Zweites Diskussionsthema
Cloud und KI treiben Innovation massiv voran. Gleichzeitig wachsen Anforderungen an Kontrolle und Transparenz – wie gehen Sie mit KI-Use-Cases um, wenn Datenhoheit kritisch ist?
8:00PM
Dessert – Drittes Diskussionsthema
Wenn wir digitale Souveränität nicht nur als Prinzip, sondern als Architekturfrage verstehen, wie sollte eine zukunftssichere IT-Landschaft konkret aussehen – wo sind Partnerschaften sinnvoller als Eigenbetrieb?
8:40PM
Zusammenfassung und Ausblick
Carla Arend
Associate Vice President, Research, Cloud in Europe, IDC
Matthias Thiemann
Vice President Client Success DACH, N-iX
Axel Clauberg
Direktor, AWS Partner Solutions Architects, EMEA, AWS
9:00PM
Offizielles Ende des Dinner Roundtables
Sprecher
Carla Arend
Associate Vice President, Research, Cloud in Europe
IDC
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Carla Arend
IDC
Associate Vice President, Research, Cloud in Europe
Carla Arend is a senior program director with the European software and infrastructure research team, and heads up IDC’s European cloud research. Arend provides industry clients with key insight into market dynamics, vendor activities, and end-user adoption trends in the European cloud market. As part of her research, she covers topics such as how European organizations are adopting cloud, how cloud drivers and inhibitors are evolving, cloud management, cloud security, data management in the cloud, IoT and cloud, AI and cloud, Devops and cloud, as well as GDPR impact on cloud and cloud code of conduct.
In addition to syndicated research, Arend has worked on many custom consulting projects identifying opportunities in the European cloud market and has authored white papers on subjects such as cloud management, cloud security, data management in the cloud.
Arend is regularly asked to speak at industry events, strategy workshops, sales kick-offs and training, partner events, and end-user events.
Arend holds a BA in business administration from University of Mannheim and an MSc in business administration and management of technology from Copenhagen Business School, in addition to course work at the Asian Institute of Technology (AIT) in Bangkok.
Event Sessions
One Day Event 8:40 pm
Zusammenfassung und Ausblick
One Day Event 6:00 pm
Begrüßung & Vorstellung der Themen des Abends
Matthias Thiemann
Vice President Client Success DACH
N-iX
Read bio
Matthias Thiemann
N-iX
Vice President Client Success DACH
Event Sessions
One Day Event 8:40 pm
Zusammenfassung und Ausblick
One Day Event 6:00 pm
Begrüßung & Vorstellung der Themen des Abends
Axel Clauberg
Direktor, AWS Partner Solutions Architects, EMEA
AWS
Read bio
Axel Clauberg
AWS
Direktor, AWS Partner Solutions Architects, EMEA
Event Sessions
One Day Event 8:40 pm
Zusammenfassung und Ausblick
One Day Event 6:00 pm
Begrüßung & Vorstellung der Themen des Abends
Partner
Event Partner
Veranstaltungsort
Sofitel Frankfurt Opera
Teilnahmebedingungen
IDC Roundtables richten sich an IT- und Fachbereichsmitarbeitende aus IT-Anwenderunternehmen mit Sitz in Deutschland. IT-Anwenderunternehmen im Sinne dieser Teilnahmebedingungen sind alle Organisationen, die selbst keine Beratungsdienstleistungen erbringen und/oder ITK-Produkte oder -Dienstleistungen entwickeln, herstellen oder vertreiben. Mitarbeitende von ausgegründeten IT-Gesellschaften, die ausschließlich für den Mutterkonzern arbeiten und kein Drittgeschäft machen, sind ebenfalls teilnahmeberechtigt. IDC behält sich ausdrücklich das Recht vor, Registrierungen von Personen, die nicht zur o.g. Zielgruppe gehören – auch wenn die Einladung durch einen unserer Partner, irrtümlich durch IDC selbst oder durch die Teilnahme an einer Online-Umfrage ausgesprochen wurde – nicht zu bestätigen. Nach Ihrer Anmeldung über das Online-Registrierungsformular und erfolgreicher Prüfung durch IDC erhalten Sie eine verbindliche Anmeldebestätigung per E-Mail.
IDC & IBM Executive Day Romania
IDC & IBM Executive Day Romania
AI and Business Transformation
In collaboration with
AI and Business Transformation
Businesses are navigating one of the most consequential technology shifts in decades. IDC underscores the urgent need for organizations to move beyond experimentation toward strategic reinvention centered around AI.
Despite the forecast for global spending on artificial intelligence reaching $570 billion in 2026, realizing that value demands more than ambition, it requires the right data foundation, the right infrastructure, and the right technology partners to turn innovation into measurable business outcomes.
At this event we will explore how organizations can harness applied technology to drive real business impact, including:
- How to deploy AI workloads fast to realize potential revenue growth while addressing challenges related to cost optimization, data compliance, and security.
- Infrastructure as a strategic enabler: How fit-for-purpose, hybrid architectures enable scalable and resilient AI deployments.
- The foundational role of trusted, well-managed data in unlocking AI’s full potential.
- Building the skills, processes, and culture required to maximize value from applied technology and innovation.
IDC & IBM Executive Day Romania
One Day Event
9:00AM
Registration and Welcome Coffee
9:30AM
Opening
Cerasela Baiculescu
Country Manager, IBM Romania & Moldova
Lana Ilović
General Manager and Technology Leader, IBM Central and Eastern Territories
9:40AM
IDC keynote: The road to AI Value: Engineering the AI, Data, and Infrastructure Delivery for Scaled Enterprise Outcomes
George Mironescu
Software Development and Delivery, Worldwide, IDC
10:00AM
IBM Keynote: Turning AI Ambition into Measurable Business Outcomes
Tatiana Výbošťoková
AI Sales Leader for Northern, Central and Eastern Europe, IBM
10:30AM
Panel: Digital Transformation Industry
George Mironescu
Software Development and Delivery, Worldwide, IDC
Cerasela Baiculescu
Country Manager, IBM Romania & Moldova
Daniel Călin
CIO, CEC Bank
11:00AM
Coffee break
11:30AM
TD SYNNEX keynote: Powering the AI Revolution: The Hidden Role of Distributors
Rafiq Dewji
Senior Director IBM & Infrastructure SW Europe, TD SYNNEX
11:45AM
Infrastructure Reimagined: Building the Foundation for the Quantum Age
Albert Verhoeff
Director Storage for Northern, Central and Eastern Europe, IBM
12:05PM
Sysco Keynote & Case Study: Building Operational Resilience with IBM
Paul Lefter
General Manager, SYSCO
12:35PM
Fireside chat AI ambitions vs. reality: A view on where organizations on the local market stand
Simona Sterea
Channel & Alliance Growth Manager, ASEE
Dan David
Sales Manager, CANCOM Romania
Gabriel Ciucu
Managing Director, ALEF
1:00PM
Guest Speaker
Ana Maria Brânză
Olympic Champion and five time world no. 1 épée fencer
1:30PM
Closing
Cerasela Baiculescu
Country Manager, IBM Romania & Moldova
George Mironescu
Software Development and Delivery, Worldwide, IDC
1:40PM
Cocktail Lunch
Speakers
George Mironescu
Software Development and Delivery, Worldwide
IDC
Read bio
George Mironescu
IDC
Software Development and Delivery, Worldwide
George Mironescu is a Research Manager based in Milan, Italy, running IDC’s European Infrastructure & Private Cloud Services subscription service. In his role, George leads IDC’s research program around the European private/hybrid cloud infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) services, including both professional services and cloud provisioning. He also advises clients on various strategic and tactic projects such as go-to-market design and localisation in Europe, competitive positioning, identification of prospects and opportunity mapping.
George joined IDC from Pierre Audoin Consultants (PAC), where he spend 12 years in a number of roles analyzing IT services and application software markets, including covering the cloud and platform services space in the UK and across Europe. George has led research in areas including packaged application services (e.g. SAP, Oracle, Salesforce), the UK IT services market, the European manufacturing IT landscape and the Iberian IT services market. He has led consulting projects in areas such as cloud orchestration, DevOps, cloud-based application delivery ecosystems and cloud vendor mapping & positioning. George has a BA from the Academy of Economic Studies in Bucharest in Marketing.
Event Sessions
One Day Event 1:30 pm
Closing
One Day Event 10:30 am
Panel: Digital Transformation Industry
One Day Event 9:40 am
IDC keynote: The road to AI Value: Engineering the AI, Data, and Infrastructure Delivery for Scaled Enterprise Outcomes
Albert Verhoeff
Director Storage for Northern, Central and Eastern Europe
IBM
Read bio
Albert Verhoeff
IBM
Director Storage for Northern, Central and Eastern Europe
I began my IBM journey as a Level 1 Support Engineer specializing in Storage infrastructure. Being a tech enthusiast, I’ve always admired IBM’s legacy and innovative culture, a company that continuously sets technology trends over its impressive 100+ years.
I advanced through various support roles, eventually becoming a technical specialist supporting customers across Europe, traveling extensively to resolve critical infrastructure issues. Inspired by my passion for technology solutions, I transitioned into Technical Sales, educating clients about innovative infrastructure technologies and helping them overcome business challenges with tailored technological strategies. Eager to own the complete customer journey, I moved into a dedicated Sales role supporting top-tier customers across diverse industries, a position that allowed me to combine technical expertise with business acumen. Recognizing opportunities in integrating our portfolio offerings, I led an exceptional sales and technical team in the Netherlands, merging five distinct brands into one cohesive force equipped to navigate today’s rapid technological shifts.
Now, I am proud to lead the IBM Storage Brand covering the whole NCEE consisting of 35 countries, I focus on shaping a vibrant culture around this fast-growing brand through leading by example. Dad of 3, Online Gamer, Kitesurfing, Golf and techy.
Event Sessions
One Day Event 11:45 am
Infrastructure Reimagined: Building the Foundation for the Quantum Age
Tatiana Výbošťoková
AI Sales Leader for Northern, Central and Eastern Europe
IBM
Read bio
Tatiana Výbošťoková
IBM
AI Sales Leader for Northern, Central and Eastern Europe
Tatiana Vybostokova is AI Sales Leader for Northern, Central and Eastern Europe at IBM, where she helps clients turn AI and data ambitions into real business outcomes. With a background spanning data science, architecture, and watsonx, she brings both technical depth and commercial insight to enterprise AI transformation.
Event Sessions
One Day Event 10:00 am
IBM Keynote: Turning AI Ambition into Measurable Business Outcomes
Cerasela Baiculescu
Country Manager
IBM Romania & Moldova
Read bio
Cerasela Baiculescu
IBM Romania & Moldova
Country Manager
Cerasela Baiculescu is a seasoned business leader with over 20 years of experience in the IT industry, driven by a strong belief in the power of leadership to create sustainable impact. She studied at London Business School and completed an Executive MBA with ASEBUSS and Kennesaw State University, alongside extensive training in business management, corporate governance and sales.
Cerasela joined IBM in 2007 and has since held multiple customer‑facing and leadership roles, both locally and internationally, including the coordination of Central and Eastern Europe Technical Lifecycle Services. In 2022, she was appointed General Manager of IBM Romania and Moldova and currently serves as Vice President of the AmCham Romania Board of Directors.
With a strong business acumen, Cerasela is equally passionate about building organizations grounded in trust, responsibility and equity, and about using technology as a force for positive impact in society
Event Sessions
One Day Event 1:30 pm
Closing
One Day Event 10:30 am
Panel: Digital Transformation Industry
One Day Event 9:30 am
Opening
Ana Maria Brânză
Olympic Champion and five time world no. 1 épée fencer
Read bio
Ana Maria Brânză
Olympic Champion and five time world no. 1 épée fencer
Ana Maria Brânză is one of the most accomplished athletes in the history of Romanian fencing, an Olympic champion at Rio 2016 and a multiple World and European medalist in épée fencing. Over a career spanning more than two decades, she was named the world’s best épée fencer five times, becoming a symbol of excellence, discipline, and resilience. Beyond her Olympic, World, and European medals, her journey reflects courage, composure under pressure, and the ability to turn obstacles into motivation. Drawing from more than twenty years of competing at the highest level, Ana brings an authentic perspective on leadership, trust, and building a mindset focused on excellence, both in sport and in life.
Paul Lefter
General Manager
SYSCO
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Paul Lefter
SYSCO
General Manager
From 1990, his profesional and business development has been bound to IBM. Initially employed by the IBM’s Alliance company in Romania – Romanian Business Systems (RBS), Paul started as customer engineer and soon after as IBM PC Business Unit Manager.
IBM has taken over RBS and IBM Romania SRL was born in 1995.
Until 2001, it has been offered him cumulative major responsibilities – IBM PC – Business Unit, Product Unit, Software Group and Marketing Manager.
From 2001 is leading SYSCO SRL, decisively contributing in implementing the business strategy and its reputation on the Romanian IT&C market.
Event Sessions
One Day Event 12:05 pm
Sysco Keynote & Case Study: Building Operational Resilience with IBM
Rafiq Dewji
Senior Director IBM & Infrastructure SW Europe
TD SYNNEX
Read bio
Rafiq Dewji
TD SYNNEX
Senior Director IBM & Infrastructure SW Europe
After starting his career at IBM more then 20 years ago, Rafiq joined TD SYNNEX (formerly known as Tech Data / Avnet) in 2005 and has since held multiple leadership roles, both locally and internationally, including running the IBM business in Europe for TD SYNNEX the last 4.5 years. At the heart of enterprise technology, Rafiq knows the IBM ecosystem like few others do. He’s built business units, navigated complex partner networks across Europe, and turned strategic vision into real, measurable growth.
Today, as Senior Director IBM & Business Applications Europe, he leads the strategic direction and growth of our +2b$ IBM and Business Applications business across the region — bringing together commercial sharpness, deep channel expertise, and a genuine understanding of what it takes to move the needle in enterprise tech
Event Sessions
One Day Event 11:30 am
TD SYNNEX keynote: Powering the AI Revolution: The Hidden Role of Distributors
Simona Sterea
Channel & Alliance Growth Manager
ASEE
Read bio
Simona Sterea
ASEE
Channel & Alliance Growth Manager
Simona Sterea brings over 22 years of IT&C experience to the table — bridging the gap between complex technology and real business outcomes. As Channel & Alliance Growth Manager at ASEE, she specializes in building partnerships that last, driving digital transformation, and turning strategic relationships into measurable growth. A trusted voice at the intersection of technology, people and business.
Event Sessions
One Day Event 12:35 pm
Fireside chat AI ambitions vs. reality: A view on where organizations on the local market stand
Gabriel Ciucu
Managing Director
ALEF
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Gabriel Ciucu
ALEF
Managing Director
Gabriel Ciucu is the Managing Director of ALEF Distribution Romania, a leading value-added distributor specializing in IT infrastructure, data, AI, and cybersecurity solutions. With extensive experience in the technology sector and a strong focus on the IBM ecosystem, he plays a key role in developing partner networks and driving business growth across the Romanian market.
Under his leadership, ALEF has strengthened its position as a strategic partner for global technology vendors, supporting organizations in their digital transformation journey through innovative solutions and value-added services.
Event Sessions
One Day Event 12:35 pm
Fireside chat AI ambitions vs. reality: A view on where organizations on the local market stand
Dan David
Sales Manager
CANCOM Romania
Read bio
Dan David
CANCOM Romania
Sales Manager
Lana Ilović
General Manager and Technology Leader
IBM Central and Eastern Territories
Read bio
Lana Ilović
IBM Central and Eastern Territories
General Manager and Technology Leader
Lana Ilović is General Manager and Technology Leader for Central and Eastern Territory at IBM,
responsible for operations across 22 countries and 8 offices, and Chair of the Supervisory Board of
IBM Croatia. She is an inspiring corporate leader and one of the most influential executives in the
region’s technology sector, with nearly 20 years of international experience in leading business
transformations, strategic management, and developing large-scale commercial systems.
She holds a Master’s degree in Project Management and has furthered her education at prestigious
international institutions including Boston University and London Business School. She is recognized
for her ability to inspire and mobilize teams, build a culture of trust and high standards, and for her
distinguished expertise in leading complex commercial negotiations.
Principal Partner
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service.
Partners
Gold Partners
SYSCO
TD SYNNEX
TD SYNNEX (NYSE: SNX) is a leading global distributor and solutions aggregator for the IT ecosystem. We’re an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in Clearwater, Florida, and Fremont, California, TD SYNNEX’s 23,000 co-workers are dedicated to uniting compelling IT products, services and solutions from 2,500+ best-in-class technology vendors. Our edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, AI, IoT, mobility and everything as a service. TD SYNNEX is committed to serving customers and communities, and we believe we can have a positive impact on our people and our planet, intentionally acting as respected corporate citizens. We aspire to be a diverse and inclusive employer of choice for talent across the IT ecosystem.
Silver Partners
ALEF
ALEF Distribution Romania is a leading value-added distributor and trusted technology partner, enabling organizations to adopt and scale enterprise solutions across AI, cloud, cybersecurity, and infrastructure. By combining a strong vendor ecosystem with technical expertise and services, ALEF supports partners and customers in driving innovation, delivering complex IT projects, and creating long-term business value.
As an IBM distributor, ALEF provides dedicated expertise across IBM’s portfolio, including AI, data, hybrid cloud, and infrastructure solutions, supporting partners through enablement, go-to-market initiatives, and joint business development to accelerate solution adoption and growth.
ASEE
CANCOM Romania is a young company made up of experienced people who transform the IT&C component into an essential element in achieving our clients’ business ob…
Learn More
CANCOM
CANCOM Romania is a young company made up of experienced people who transform the IT&C component into an essential element in achieving our clients’ business objectives. Officially present on the local market for 15 years, the team brings together specialists who, in some cases, have worked together for over 20 years and have been involved in large-scale projects to digitize the private environment in Romania. CANCOM Romania delivers professional IT solutions and services to organizations operating in the financial sector, utilities, oil and gas, telecommunications, retail, as well as in the public sector. In order to implement the best solutions and systems and, at the same time, to offer those services that improve the business processes and performance of our clients, over time CANCOM Romania has concluded strategic partnerships with world-class suppliers of applications and solutions in the field of information technology and communications. IBM has always been one of our main partners, the attention we pay to collaboration being proven by our IBM Platinum partner status. In addition to IT&C infrastructure solutions and business solutions, one of the company’s priority development directions is the area of cybersecurity, a field in which our team of specialists has solid skills and references, to which is added the area of Internet of Things (IoT) solutions, in which the need for innovation is a permanent challenge for our developers to overcome.
Venue
InterContinental AthéNéE Palace Bucharest
Stay in the heart of Bucharest at the magnificent InterContinental Athénée Palace Hotel, where elegance meets history and luxury intertwines with charm. Nestled in the vibrant city center, this iconic landmark invites you to embark on a captivating journey through the enchanting capital of Romania.
Partners
Unsere Partner
Unsere Veranstaltungspartner sind das Rückgrat des FutureTech Summit. Sie leisten nicht nur Unterstützung, sondern bringen vor allem bahnbrechende Technologien und fundiertes Fachwissen mit. Ihr Beitrag macht den Summit zu einem lebendigen Treffpunkt für vertiefende Einblicke und konkrete Geschäftslösungen – gemeinsam gestalten wir die Zukunft der IT.
Host Partner
AMD
AMD ist führender Anbieter für High-Performance- und Adaptive Computing und liefert so die Grundlage für Produkte und Services, die zur Lösung der weltweit größten Herausforderungen beitragen. Mit unseren Produkten wird die Zukunft der Märkte für Rechenzentren, Embedded-Technologien, Gaming und PCs vorangetrieben.
Die Geschichte von AMD begann 1969 mit der Gründung im Silicon Valley und ein paar Dutzend Mitarbeitern, die sich für die Entwicklung innovativer Halbleiterprodukte begeisterten. AMD ist durch bedeutende technologische Entwicklungen und bahnbrechende neue Produkte zu einem globalen Unternehmen herangewachsen, das Maßstäbe für modernes Computing setzt.
Strategic Partner
BMC
BMC empowers 86% of the Forbes Global 50 to accelerate business value faster than humanly possible. Our industry-leading portfolios unlock human and machine potential to drive business growth, innovation, and sustainable success. We do this in a simple and optimized way by connecting people, systems, and data that power the world’s largest organizations so they can seize a competitive advantage.
Freshworks
Freshworks makes uncomplicated software to deliver exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use and quick to deliver results. Our people-first approach to AI is trusted by over 74,000 companies to empower employees to be more effective and make organisations more efficient.
Materna
The Materna Group implements complex and business-critical digitization projects for corporations, medium-sized businesses, and public administration. The company achieved preliminary group sales of €795 million in 2025 and employs around 4,500 people worldwide. With its Elevate strategy program, Materna is focusing its further development on sustainable and profitable growth. The focus is on the reliable implementation of challenging projects – even in sensitive and regulated environments. The group’s expertise is concentrated in four strategic areas: platform-based transformation, human x digital, artificial intelligence, and business resilience. As a family-owned company, Materna stands for responsible action and economically viable implementation.
OutSystems
OutSystems is a leading AI development platform trusted by thousands of customers worldwide. The platform empowers CEOs, management teams, and technology leaders to build mission-critical applications and agentic systems that grow revenue, streamline operations, and deliver exactly what businesses need.
While evolving AI pilots into production success can be challenging due to talent gaps, legacy systems, imperfect data, and sprawling point solutions, OutSystems provides a proven AI development platform and experience that enables innovation up to 10x faster with the assurance of built-in security, scalability, and governance.
Recognized as a leader by analysts, IT executives, business leaders, and developers around the world, global brands trust OutSystems to innovate as fast as the evolving market demands and orchestrate powerful human + AI collaboration in the agentic future.
Founded in 2001, the company’s network spans more than 60 million end users, over 500 partners, and active customers in 75+ countries across 20+ industries.
Tech Talk Partner
Apptio, ein IBM Unternehmen
Apptio, an IBM company, is the leading provider of Technology Business Management (TBM) SaaS applications. With AI-powered insights based on billions in managed technology spend, we’re a pioneer in the TBM practice areas of IT Financial Management, FinOps, and Strategic Portfolio Management, empowering leaders to make smarter decisions and deliver more value from technology investments.
Tanium
Tanium Autonomous Endpoint Management (AEM) offers the most comprehensive solution for intelligently managing endpoints across industries, providing capabilities for asset discovery and inventory, endpoint management, vulnerability management, risk and compliance, threat hunting & incident response, and digital employee experience. The platform supports 34M endpoints worldwide, including 40% of the Fortune 100, delivering increasingly efficient operations and an improved security posture at scale, with confidence, and in real-time. For more information on The Power of Certainty™, visit www.tanium.com and follow us on LinkedIn and X.
Tech Pitch Partner
All for One
In der All for One Group geben 3.200 Expertinnen und Experten täglich ihr Bestes, um die Wettbewerbsfähigkeit unserer Kunden zu steigern. Dabei bringen wir die Facetten, die für den Wettbewerbsvorteil mit entscheidend sind, zusammen und unterstützen unsere mehr als 4.500 Kunden überwiegend aus Deutschland, Österreich, Schweiz und Polen – darunter Global Player, Hidden Champions und Weltmarktführer – bei ihrer Unternehmenstransformation und dem Ausbau ihrer Wettbewerbsstärke.
Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation, and interconnection solutions.
Learn More
Digital Realty
Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation, and interconnection solutions. PlatformDIGITAL®, the company’s global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx®) solution methodology for powering innovation, from cloud and digital transformation to emerging technologies like artificial intelligence (AI), and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 25+ countries on six continents. To learn more about Digital Realty, please visit digitalrealty.com or follow us on LinkedIn and X.
Walldorf Consulting
Walldorf Consulting unterstützt Unternehmen dabei, Geschäftsprozesse effizienter zu gestalten, Strukturen zukunftsfähig auszurichten und Cloud-Transformationen erfolgreich umzusetzen.
Als SAP Gold Partner und Partner des Jahres 2026 und 2025 für SAP Cloud ERP verbinden wir tiefes Prozessverständnis mit technologischer Exzellenz und einer praxiserprobten Transformationsmethodik. So entstehen skalierbare Lösungen für nachhaltige Innovation und langfristigen Unternehmenserfolg.
Dialogue Partner
Storm Reply
Storm Reply specialises in the design and implementation of innovative cloud-based solutions and services – with a particular focus on modernising existing applications and IT landscapes. Thanks to its in-depth expertise in Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS), Storm Reply supports companies in Europe and worldwide in transforming their IT – from the migration of legacy systems to the development of cloud-native architectures. As an AWS Premier Consulting Partner, Storm Reply specialises in supporting the successful delivery of complex modernisation, migration and integration projects.
Partners
Our Partners
Our event partners are the backbone of the FutureTech Summit. They not only provide support, but above all bring groundbreaking technologies and in-depth expert knowledge to the table. Their input turns the summit into a lively hub for deep dives and real business solutions – together we are shaping the future of IT.
Host Partner
AMD
AMD ist führender Anbieter für High-Performance- und Adaptive Computing und liefert so die Grundlage für Produkte und Services, die zur Lösung der weltweit größten Herausforderungen beitragen. Mit unseren Produkten wird die Zukunft der Märkte für Rechenzentren, Embedded-Technologien, Gaming und PCs vorangetrieben.
Die Geschichte von AMD begann 1969 mit der Gründung im Silicon Valley und ein paar Dutzend Mitarbeitern, die sich für die Entwicklung innovativer Halbleiterprodukte begeisterten. AMD ist durch bedeutende technologische Entwicklungen und bahnbrechende neue Produkte zu einem globalen Unternehmen herangewachsen, das Maßstäbe für modernes Computing setzt.
Strategic Partners
BMC
BMC empowers 86% of the Forbes Global 50 to accelerate business value faster than humanly possible. Our industry-leading portfolios unlock human and machine potential to drive business growth, innovation, and sustainable success. We do this in a simple and optimized way by connecting people, systems, and data that power the world’s largest organizations so they can seize a competitive advantage.
Freshworks
Freshworks makes uncomplicated software to deliver exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use and quick to deliver results. Our people-first approach to AI is trusted by over 74,000 companies to empower employees to be more effective and make organisations more efficient.
Materna
The Materna Group implements complex and business-critical digitization projects for corporations, medium-sized businesses, and public administration. The company achieved preliminary group sales of €795 million in 2025 and employs around 4,500 people worldwide. With its Elevate strategy program, Materna is focusing its further development on sustainable and profitable growth. The focus is on the reliable implementation of challenging projects – even in sensitive and regulated environments. The group’s expertise is concentrated in four strategic areas: platform-based transformation, human x digital, artificial intelligence, and business resilience. As a family-owned company, Materna stands for responsible action and economically viable implementation.
OutSystems
OutSystems is a leading AI development platform trusted by thousands of customers worldwide. The platform empowers CEOs, management teams, and technology leaders to build mission-critical applications and agentic systems that grow revenue, streamline operations, and deliver exactly what businesses need.
While evolving AI pilots into production success can be challenging due to talent gaps, legacy systems, imperfect data, and sprawling point solutions, OutSystems provides a proven AI development platform and experience that enables innovation up to 10x faster with the assurance of built-in security, scalability, and governance.
Recognized as a leader by analysts, IT executives, business leaders, and developers around the world, global brands trust OutSystems to innovate as fast as the evolving market demands and orchestrate powerful human + AI collaboration in the agentic future.
Founded in 2001, the company’s network spans more than 60 million end users, over 500 partners, and active customers in 75+ countries across 20+ industries.
Tech Talk Partners
Apptio, ein IBM Unternehmen
Apptio, an IBM company, is the leading provider of Technology Business Management (TBM) SaaS applications. With AI-powered insights based on billions in managed technology spend, we’re a pioneer in the TBM practice areas of IT Financial Management, FinOps, and Strategic Portfolio Management, empowering leaders to make smarter decisions and deliver more value from technology investments.
Tanium
Tanium Autonomous Endpoint Management (AEM) offers the most comprehensive solution for intelligently managing endpoints across industries, providing capabilities for asset discovery and inventory, endpoint management, vulnerability management, risk and compliance, threat hunting & incident response, and digital employee experience. The platform supports 34M endpoints worldwide, including 40% of the Fortune 100, delivering increasingly efficient operations and an improved security posture at scale, with confidence, and in real-time. For more information on The Power of Certainty™, visit www.tanium.com and follow us on LinkedIn and X.
Tech Pitch Partners
All for One
In der All for One Group geben 3.200 Expertinnen und Experten täglich ihr Bestes, um die Wettbewerbsfähigkeit unserer Kunden zu steigern. Dabei bringen wir die Facetten, die für den Wettbewerbsvorteil mit entscheidend sind, zusammen und unterstützen unsere mehr als 4.500 Kunden überwiegend aus Deutschland, Österreich, Schweiz und Polen – darunter Global Player, Hidden Champions und Weltmarktführer – bei ihrer Unternehmenstransformation und dem Ausbau ihrer Wettbewerbsstärke.
Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation, and interconnection solutions.
Learn More
Digital Realty
Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation, and interconnection solutions. PlatformDIGITAL®, the company’s global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx®) solution methodology for powering innovation, from cloud and digital transformation to emerging technologies like artificial intelligence (AI), and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 25+ countries on six continents. To learn more about Digital Realty, please visit digitalrealty.com or follow us on LinkedIn and X.
Walldorf Consulting
Walldorf Consulting unterstützt Unternehmen dabei, Geschäftsprozesse effizienter zu gestalten, Strukturen zukunftsfähig auszurichten und Cloud-Transformationen erfolgreich umzusetzen.
Als SAP Gold Partner und Partner des Jahres 2026 und 2025 für SAP Cloud ERP verbinden wir tiefes Prozessverständnis mit technologischer Exzellenz und einer praxiserprobten Transformationsmethodik. So entstehen skalierbare Lösungen für nachhaltige Innovation und langfristigen Unternehmenserfolg.
Dialogue Partner
Storm Reply
Speakers
Speakers
Ignacio Martínez De Lizarrondo
Data & Analytics Manager
IDC
Read bio
Ignacio Martínez De Lizarrondo
IDC
Data & Analytics Manager
Agenda
Agenda
FutureTech Summit
One Day Event
9:00AM
Registration & Welcome Coffee
9:30AM
Welcome Address & Opening
9:45AM
IDC Keynote: The AI Platform Imperative: Architecting for Scale, Speed, and Autonomy
In the fast-evolving AI economy, mastering platform innovation is key to unlocking transformative business value. This presentation offers a strategic roadmap for building AI-ready technology foundations and leadership capabilities. We’ll explore critical building blocks for scalable, secure AI workloads, followed by designing resilient cloud-native and hybrid infrastructures for sustainable AI innovation. Finally, we’ll examine the rise of agentic AI systems enabling autonomous decision-making across IT operations, governance, development, and observability. This presentation equips the C-suite and technology leaders to recalibrate their platform strategy and confidently lead their organizations into the AI economy.
10:05AM
Modernizing Legacy Systems: Mainframe to Cloud and Beyond
Pathways for transforming legacy IT into modern, cloud-enabled platforms.
10:20AM
From AI Ecosystem to AI Ready Data Centers
Transitioning from AI ecosystems to AI-ready data centers requires scalable infrastructure, optimized workloads, and data architectures that support high-performance AI at scale.
10:35AM
Panel 1: Redefining the Digital Core for the New Enterprise
This panel will explore how organizations are redefining their digital core to meet evolving business demands in an increasingly dynamic, distributed, and data-driven environment. Beyond technology adoption, the discussion will focus on how infrastructure, cloud, and data platforms are becoming key enablers of operational efficiency, agility, and innovation.
The conversation will examine the shift from traditional models to modern architectures—hybrid, cloud-native, and data-centric—designed to scale capabilities, optimize operations, and continuously deliver business value. Leaders will share real-world perspectives on aligning technology with business priorities while balancing performance, cost, data sovereignty, and resilience in complex environments.
11:05AM
FinOps and GreenOps: Optimizing Cost and Sustainability in Hybrid Cloud
FinOps and GreenOps enable organizations to optimize costs and sustainability in hybrid cloud by improving resource efficiency, visibility, and accountability.
11:20AM
Coffee Break
11:50AM
Interview end user
12:00PM
Security in the Age of AI: Balancing Innovation and Risk
Security in the age of AI requires balancing innovation with risk management to protect systems, data, and business outcomes.
12:10PM
Panel 2: AI as a Driver of Business and Operations Transformation
This panel will explore how organizations are leveraging artificial intelligence to transform their business models and optimize operations, moving from isolated initiatives to real, enterprise-wide integration. Beyond use cases, the discussion will focus on how AI is reshaping processes, enhancing decision-making, and unlocking new growth opportunities.
The conversation will also address the key enablers of sustainable adoption, including intelligent automation, the shift toward more autonomous operations, and the need to ensure security, resilience, and regulatory compliance. Leaders will share how they are turning AI into a strategic enabler while balancing innovation, control, and value creation.
12:40PM
Designing AI-Native Architectures: Agility, Openness, and Resilience
Architectural intelligence for a future where AI workloads demand flexibility, security, and seamless integration.
12:50PM
Cloud-Native Transformation: Accelerating Innovation and Resilience
Cloud-native transformation accelerates innovation and resilience by enabling scalable, flexible architectures that support rapid development and continuous adaptation.
1:00PM
Connect Roundtables
Some of the topics to be covered:
- Open-Source and Composable Technologies: Building Agile Ecosystems.
- ESG and Sustainable IT: Aligning Modernization with Business Values.
- Edge Computing for Real-Time Intelligence and Operational Efficiency.
- Hybrid and Multicloud Strategies: Best Practices for European Enterprises.
1:50PM
Host Partner Wrap-up
1:55PM
IDC Closure
2:00PM
Networking Cocktail Lunch
FutureTech Summit
FutureTech Summit
Scaling AI Across Cloud and Enterprise Platforms
18 Nov 2026
Madrid, Spain
Unifying Cloud, Data, and Infrastructure to Accelerate AI Innovation at Scale
The IDC FutureTech Summit Spain is a leading event for CTOs, IT architects, and technology leaders shaping the next era of enterprise technology in Europe.
Artificial intelligence is no longer a side initiative—it has become central to business growth. More than half of CXOs expect a direct revenue impact from AI, while 77% of CIOs rank its implementation and scalability as their top priority for 2026. To fully capitalize on this potential, organizations must go beyond technology adoption and transform their mindset, architectures, and leadership models.
We are at a turning point: enterprises are moving from isolated pilot projects to large-scale deployments, where data, infrastructure, and talent must be ready to operate in autonomous, AI-driven environments. In this context, modernizing technology foundations is no longer optional—it is a critical enabler of competitiveness
IDC forecasts indicate that investment in AI, cloud, and edge will account for 15–30% of IT budgets by 2027, reflecting a strong Europe-wide commitment to accelerating innovation and building future-ready infrastructures.
Key drivers of this transformation include:
- The acceleration of AI-driven transformation, with organizations embedding intelligence across infrastructure, operations, and decision-making processes.
- The evolution toward modern, cloud-native and increasingly AI-native architectures designed to support scalable and secure AI workloads.
- The rise of automation, observability, and orchestration to simplify operations and enhance resilience.
- The expansion of open and composable technologies—from containers to DevOps practices—accelerating development and integration.
- The consolidation of data platforms as a key innovation engine, unifying cloud, edge, and AI environments to deliver real-time insights and business value.
This event provides a strategic perspective on Europe’s digital future, combining IDC research, real-world innovation use cases, and practical frameworks that help leaders turn complexity into opportunity and build scalable, sustainable, AI-ready digital ecosystems.
Prediction 2026
By 2026, 90% of digital infrastructure decision-makers worldwide will consider AI a key factor in budget allocation and technology decisions.
Key Topics
AI-Ready Infrastructure
Modernizing legacy systems and building scalable, secure, high-performance platforms designed to support AI workloads and accelerate innovation.
Cloud, Hybrid, and AI-Native Architectures
Adopting cloud-native, hybrid, and multicloud environments, evolving toward AI-native architectures that enable greater agility, resilience, scalability, and regulatory compliance.
Data, Edge, and Real-Time Intelligence
Integrating unified data platforms with edge capabilities to enable real-time analytics, low-latency inferencing, and efficient, sovereign data management.
Automation and Autonomous Operations
Driving operational efficiency through AIOps, intelligent automation, and advanced observability, enabling more resilient, proactive, and autonomous IT environments.
Responsible AI, Cybersecurity, and Digital Trust
Developing governance frameworks for ethical and scalable AI aligned with regulation (such as the EU AI Act), alongside cybersecurity strategies that strengthen trust in digital ecosystems.
Open Innovation, Talent, and Sustainability
Accelerating innovation through open-source and composable technologies, fostering DevOps practices, developing talent, and embedding ESG and sustainability criteria into technology strategies.
Prediction 2026
82% of cloud service buyers plan to modernize their cloud infrastructure, and 88% are implementing or already operating a hybrid cloud.
IDC Analysts
Daniel-Zoe Jimenez
Vice President Research
IDC
Read bio
Daniel-Zoe Jimenez
IDC
Vice President Research
Daniel-Zoe Jimenez is Associate Vice President for IDC’s Asia/Pacific region, based in Singapore. He leads the regional Digital Transformation (DX), Future Enterprise and SMB research practices.
Daniel provides strategic advisory services to the C-Suite (CIOs, CDOs, CMOs, CHROs and CFOs) on how to develop and leverage new business, technology (e.g. AI and Analytics, Cloud, Mobility, IoT) and operating models to become more competitive. He delivers workshops and strategic engagements for customers across Asia/Pacific such as assessing maturity, identifying gaps, crafting strategies and technology roadmaps, determining ecosystem readiness, metrics (KPIs), and skills required to drive growth and profitability.
Daniel leads a team of analysts across Asia/Pacific who provide thought leadership research and insights to technology buyers, suppliers and government institutions on the impact that the evolving market changes, and the new and established technologies have on their businesses.
Earlier in IDC, Daniel was the co-lead for the Big Data/Analytics research practice. Today, he also has a leading role in the Asia/Pacific customer experience (CX), marketing, commerce and broader enterprise applications (e.g. ERP, HCM and CRM) research.
Daniel is a frequent speaker at IDC and client events, as well as in seminars in the region; and is often quoted in business and IT publications.
Daniel has more than 20 years of international experience with large organizations worldwide, from consulting to ICT and market research. Prior to joining IDC, Daniel worked for four years with Fujitsu Services handling presales and marketing roles. He also held a global role with Accenture for almost four years in the marketing and presales groups within the Financial Services Group. At Datamonitor’s London office, Daniel held the positions of research manager and business analyst, covering the internet, telco and mobility markets.
Daniel holds a Bachelor in Philosophy degree with focused on Science, Mind, and Language — courses in Psychology and Anthropology from the Autonomous University of Barcelona, Spain.
Ignacio Martínez De Lizarrondo
Data & Analytics Manager
IDC
Read bio
Ignacio Martínez De Lizarrondo
IDC
Data & Analytics Manager
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