Sandra Ng is Group Vice President and General Manager for IDC Asia/Pacific including Japan (APJ) research. Based in Singapore, she is responsible for thought leadership and deep-dive insights and advisory content on IDC’s 3rd Platform disruptive pillars of Cloud, Mobility, Big Data Analytics, and Social along with C-suite (CIO, CMO, CEO, COO, CFO and CxO) research and tech buyer engagements as well as the Service Provider industry. In her role, she advises both tech buyers (CIO and LoB) and IT suppliers/enablers across the ICT marketplace.
As IT becomes the epicenter of our economy, IDC sees the intersection of Digital Transformation (DX) and the 3rd Platform’s Innovation Stage. Here is where we see governments, industries and consumers consuming the four technology pillars as well as increasingly the six innovation accelerators (Internet of Things or IoT, cognitive computing, 3D printing, robotics, next-gen security, and augmented/virtual reality [AR/VR]). To this end, IDC created a portfolio of tech buyer/end-user research and methodology frameworks, the IDC DecisionScapes, to provide targeted advice in an increasingly complex and fast-paced marketplace.
Sandra leads a team of IDC’s senior analysts with collective expertise across the ICT industry. This team leverages the core research created by IDC’s Asia/Pacific Domain Research Group, through contextualizing the content and increasing its relevance for clients and their businesses. This value creation process enhances the proposition IDC brings to strategy, planning and market intelligence stakeholders. This unique delivery of research content also brings with it IDC’s thought leadership analysis and business executive insights for marketing, product management, sales and strategic leadership teams within the client’s organization.
Along with the Domain Research team, the Practice Group extensively collaborates with IDC’s Integrated Marketing Programs (IMP), IDC’s Industry Insights, and IDC’s Consulting organizations to provide a comprehensive scope of intelligence services to meet the diverse needs of today’s dynamic and complex technology marketplace.
From research to IDC’s customized go-to-market services (GMS) to executive roundtables and end-user events, Sandra and her team provide independent and insightful perspectives of market conditions, assisting clients in making informed business decisions and achieving business goals.
Sandra’s role also extends beyond quality research content delivery. She plays a key role in driving forward-looking assessment and analysis, often sharing her market insights and predictions to Asia Pacific management teams and heads of strategy within her customer base. She moderates and engages extensively with the client communities, including both traditional technology buyers and increasingly influential line of business heads often leveraging the IDC DecisionScape methodologies and deep-dive research.
Sandra has been in the Information and Communications Technology (ICT) advisory and consulting industry for 20 years. While her technology research expertise is vast and diverse, she is best known in the industry for her Telecommunications knowledge and opinions within the Asia Pacific region. Her ability to discuss broad, strategic and converged issues across the ICT industry enables her to engage with many C-level management teams and technology executives in Asia.
Prior to joining IDC, Sandra was with Gartner/Dataquest for more than four years, where she was managing a variety of IT research projects ranging from midrange systems to peripherals. In addition to base unit research, she was actively leading in channel and consulting work.
Sandra has established a keen following within the Asia Pacific media fraternity and is frequently quoted in leading regional business and trade publications such as the Asian Wall Street Journal, Computer World, Telecom Asia, tele.com and Wireless World, and also in locally-based media such as Singapore’s Business Times and Hong Kong’s South China Morning Post. She is often invited to present IDC’s opinions on CNBC Asia, Bloomberg and Channel News Asia. Sandra is also a regular keynote speaker at global and regional ICT conferences.
Fluent in English and Mandarin, Sandra graduated from National University of Singapore with a Bachelor of Business Administration degree.
