Europe is at a strategic inflection point. According to IDC’s latest research, security spending in Europe is forecast to reach nearly $60 billion by 2028, growing at a compound annual growth rate of around 9.4% from 2025 to 2029. Organizations are responding to intensifying cyber threats, expanding regulatory frameworks such as the EU AI Act, NIS2, GDPR, and DORA, and a surge in stakeholder demand for digital trust and sovereignty. IDC also reports that software and cloud-native security solutions are expected to account for a majority of global security spend by 2028, as enterprises accelerate their adoption of integrated, analytics-driven protection.

At the same time, AI is reshaping the security landscape in Europe. IDC research shows that 38% of European organizations are already investing in AI or Agentic AI, and 43% are actively testing or running proofs of concept, while nearly 70% expect AI-driven disruption within the next 18 months. For European security leaders, this represents both a strategic opportunity and a growing area of risk. AI is enhancing threat detection, automation, and decision-making, yet it is also being exploited by adversaries to scale attacks and manipulate data. As a result, European organizations are prioritizing investments in AI-powered security analytics, identity and access management (IAM), and managed detection and response (MDR) to stay ahead of threats while maintaining transparency, compliance, and ethical governance.

Jake lifts the lid on the darker side of artificial intelligence, taking you deep into the criminal underworld powered by today’s most advanced technology. In the name of research, he used AI driven face-swapping tools to pass a live video job online interview under a completely false identity. Not once, but repeatedly. Through these real-world experiments, Jake reveals how powerful AI tools are already being weaponised by criminals to infiltrate organisations from the inside, bypassing traditional security and exploiting human trust.

But it doesn’t stop there. With the same tools now widely available, Jake demonstrates how AI can clone voices, generate convincing documents and create fake identities in seconds, giving cybercriminals everything they need to scale deception like never before. Nothing is real anymore. The question is, would you spot it?

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