Turning AI Into Business Value

21 May 2026 Saudi Arabia

Turning AI Into Business Value

Balancing Cost, Speed, and Scale

IDC Middle East Virtual Roadshow

21 May 2026 Saudi Arabia

Overview

Saudi Arabia has emerged as one of the region’s most active AI economies, with enterprises showing a strong appetite for AI-led transformation. IDC data previously showed AI ranking among the country’s top digital investment priorities, with 66% of Saudi organizations expected to increase AI and digital investments in 2026. The current geopolitical scenario, however, introduces a more complex operating environment – one shaped by greater cost pressure, risk sensitivity, and increased scrutiny of investment decisions.

 

For CIOs, the focus now is on sustaining AI momentum and delivering measurable business value amid increasing uncertainty. In today’s environment, business and technology leaders must not only justify AI investments but also ensure their AI strategies are resilient in the face of operational, economic, and geopolitical disruption.

 

Join us for the exclusive IDC Virtual Roadshow to explore how Saudi organizations can continue advancing their AI agendas while responding to rising geopolitical uncertainty and a more demanding investment climate.

Key Themes

Prioritize AI Deployments with Measurable ROI

Revalidate Cloud and Infrastructure Resilience

Strengthen Cyber Readiness

Reassess Data Governance, Sovereignty, and Compliance

Modernize Data Platforms for AI Readiness

Diversify Technology Supply Chains

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Agenda

Turning AI Into Business Value

One Day Event

11:00 am

Welcome Address

11:05 am

IDC Keynote- Infrastructure for the Agentic Era: From AI Pilots to AI Factories

AI is raising the bar for enterprise infrastructure. IDC keynote session will explore the evolution from traditional datacentres to purpose-built AI factories, examining how compute, cloud, and facilities must adapt to meet the scale, performance, and economics of the agentic enterprise.

Matt Eastwood

Matt Eastwood

SVP, World Wide Research, IDC

11:20 am

Driving Measurable AI Outcomes: Best Practices

This session explores how organizations can move beyond AI experimentation to deliver measurable business outcomes, emphasizing that success depends on aligning strategy, data, governance, and adoption, not just deploying technology. Led by Plat4mation’s Chief AI Officer alongside ServiceNow, it shares practical best practices to help organizations translate AI ambition into scalable and real-world impact.

Stef Knaepkens

Stef Knaepkens

Chief AI Officer, Plat4mation

Olivia Hambert

Olivia Hambert

Partner Technology Strategist MEA, ServiceNow

11:35 am

Powering Intelligence Everywhere: From Device‑to‑Edge‑to‑Cloud

As AI adoption accelerates across industries, intelligence must scale seamlessly from the device to the edge and into the cloud. In this session, we explore how Qualcomm is enabling this new computing paradigm through a unified, end‑to‑end platform that delivers performance, efficiency, and scalability across the compute continuum .

Attendees will gain insight into Qualcomm’s device‑to‑edge‑to‑cloud strategy, including how its AI compute platforms support real‑world deployments across enterprise, cloud, and regulated environments. The session will highlight live implementations, ecosystem partnerships, and roadmap evolution, demonstrating how Qualcomm is helping customers and partners scale intelligence reliably, securely, and efficiently everywhere.

Charles Chebli 

Charles Chebli 

Managing Director UAE and Head of AI Cloud MEA, Qualcomm

11:50 am

Becoming Cyber Resilient in the AI Era

Understand why your AI data needs to be Cyber Resilient and how to protect it and leverage AI in your data protection strategy.

Etienne Niken

Etienne Niken

Sales Engineer Manager, Saudi Arabia and Qatar, Commvault

12:05 pm

Making Enterprise Data AI Ready – In Place

Most organizations have access to powerful AI tools — but many still struggle to turn them into real business value. The challenge is not AI itself, it’s the data. Critical enterprise knowledge remains unstructured, fragmented, and often constrained by regulatory and sovereignty requirements, especially under frameworks like PDPL.

In this session, we explore a practical path forward: enabling AI to work directly on enterprise data where it lives — securely, with governance and sovereignty by design. We will also share real-world examples and sector use cases from organizations operating at scale in Saudi Arabia.

Murad Abu Abed

Murad Abu Abed

AI Field Technical Director, Cohesity

12:20 pm

Powering AI at Scale: The Governance Era

Organizations are deploying AI faster than they can govern it, creating a critical Governance Execution Gap — the distance between where AI is being used and where organizations can see, control, evidence, and define it. Without a governed foundation, AI operates outside accountability and transparency, becoming a liability rather than an asset. Closing this gap is essential to transforming AI into a trusted, sustainable, and nationally valuable capability.

Mutaz Salim

Mutaz Salim

Founder & CEO, D Station

12:30 pm

Get Your GenAI Applications Ready with a Strong Data Foundation

Generative AI is moving rapidly from experimentation to enterprise-scale adoption — but many organizations are discovering that the real challenge is not the model itself, but the data behind it. Inconsistent, fragmented, and poorly governed data can quickly limit the accuracy, trustworthiness, and scalability of GenAI applications.
Join Denodo for this webinar to explore how organizations can build a strong, AI-ready data foundation that enables reliable, secure, and business-aligned GenAI initiatives. We will discuss the critical role of logical data management, semantic consistency, real-time access, governance, and trusted data delivery in supporting modern AI architectures such as RAG, AI agents, and enterprise copilots.
Alexey Sidorov, PhD

Alexey Sidorov, PhD

Chief Data Evangelist and Data Management Director, Denodo

12:40 pm

End User Panel: The Cloud Beneath the AI: Sovereign, Resilient Infrastructure for Saudi Arabia

As Saudi Arabia accelerates its AI ambitions, the infrastructure beneath it matters as much as the intelligence above it. This session explores how enterprise leaders are building cloud foundations that are resilient, sovereign, and ready to scale, turning Vision 2030’s digital promise into operational reality.

Harish Dunakhe

Harish Dunakhe

Senior Research Director, Software & Cloud (META), IDC

Ahmed AlRifai

Ahmed AlRifai

Group IT Director, Al-Muhaidib Group

Hazem Jarrar

Hazem Jarrar

Chief Technology Officer (CTO), King Faisal Foundation

Sivakumar Seshadri

Sivakumar Seshadri

Head of Digital, Confidential Government

1:10 pm

Summary & Takeaways, IDC

1:15 pm

Close of Event

Speakers

Matt Eastwood

Matt Eastwood

SVP, World Wide Research

IDC

Read Bio

Harish Dunakhe

Harish Dunakhe

Senior Research Director, Software & Cloud (META)

IDC

Read Bio

Stef Knaepkens

Stef Knaepkens

Chief AI Officer

Plat4mation

Read Bio

Olivia Hambert

Olivia Hambert

Partner Technology Strategist MEA

ServiceNow

Read Bio

Alexey Sidorov, PhD

Alexey Sidorov, PhD

Chief Data Evangelist and Data Management Director

Denodo

Read Bio

Mutaz Salim

Mutaz Salim

Founder & CEO

D Station

Read Bio

Charles Chebli 

Charles Chebli 

Managing Director UAE and Head of AI Cloud MEA

Qualcomm

Read Bio

Ahmed AlRifai

Ahmed AlRifai

Group IT Director

Al-Muhaidib Group

Read Bio

Hazem Jarrar

Hazem Jarrar

Chief Technology Officer (CTO)

King Faisal Foundation

Read Bio

Sivakumar Seshadri

Sivakumar Seshadri

Head of Digital

Confidential Government

Read Bio

Etienne Niken

Etienne Niken

Sales Engineer Manager, Saudi Arabia and Qatar

Commvault

Read Bio

Murad Abu Abed

Murad Abu Abed

AI Field Technical Director

Cohesity

Read Bio

Knowledge Hub

OpenClaw: The Future of AI Agent Orchestration | Qualcomm

OpenClaw has been pretty handy quite lately. I can text it from anywhere, on any device. It sends me a news briefing every morning, plans healthy walks including weather-appropriate clothing and is keeping me apprised of the progress of a stereo I ordered from Japan. It takes my chaotic thoughts, turns them into clean Markdown and emails them to relevant people. And it’s all running on a tiny $59 Arduino UNOQ board I stashed on a bookshelf.

Sascha Segan
| Qualcomm Technologies Inc
Senior Manager Public Relations
Read More

Measuring the Resilience Gap

Companies can no longer trust their data during a cyber incident – not even their backups. Current statistics indicate that hackers remain in their target networks for an average of over 200 days, manipulating dozens of systems. Backup systems are a prime target, as they can render a ransomware attack ineffective.

Dr Mazen Abduljabbah
| Commvault
Country Manager, KSA
Read More

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