Eren is a seasoned analyst with 20+ years of experience in the ICT sector. He directs all IDC ICT research and consulting engagements in Türkiye, and all sustainability research and consulting projects across the Middle East, Türkiye, and Africa (META).

Based in Istanbul, Eren has been involved in projects ranging from market forecasts to strategic consulting engagements on market entry, competitive analysis, go-to-market strategies, technology marketing, and end-user studies. Eren’s vast experience in the IT services, cloud, software, and telecommunications domains helps IDC clients understand the impact of technology-enabled, sustainable transformation processes in the context of sustainable digital business strategies, operations, products, and services. In addition to his research and consulting activities, Eren is a speaker at industry events.

Prior to joining IDC in 2017, Eren spent more than a decade in IT industry roles spanning portfolio management, channel and business development, pricing, and software development at companies including Turk Telekom and TAI.

Eren earned a bachelor’s degree in electrical and electronics engineering and an MBA focused on technology road mapping for strategy and innovation, both from Middle East Technical University. He received a master of science in information systems, with a thesis on modeling mobile telecommunications services, from Middle East Technical University. During his academic endeavors, he studied for one semester at the University of Copenhagen, and for one semester at Harvard University. He is pursuing a marketing PhD focused on sustainability.

Mehmet Fahri Can has over 25 years of experience in the banking and technology sectors and is an executive distinguished by his visionary approach that brings together finance and technology.

Mehmet Fahri Can began his career in 1995 as a Software Specialist at the Software Development Department of İşbank. In 2005, he became Assistant Manager in the Software Development Department, and in 2009, he took on the position of Unit Manager in the IT Architecture and Security Management Department. In 2011, he was appointed Deputy General Manager at Softtech. After serving five years as Deputy General Manager, he became Head of the Digital Banking Department at İşbank, where he was responsible for channel management, customer experience, innovation, customer analytics, and digital transformation. Since February 2018, he has been serving as the General Manager of IsNet.