IDC, Publicis Sapient & IBM webinar
From AI Pilots to Enterprise Value with clear ROI and the journey to get there.
From AI Pilots to Enterprise Value with clear ROI and the journey to get there.
50% of CEOs in Europe believe AI will offer their organization a chance to reinvent their business models over the next 3-5 years. But only 14% of European organizations was able to deliver measurable business outcomes from more than 75% of their AI-related projects.
(IDC CEO Survey, February 2025 and IDC’s FERS Wave 7, September 2025)
A thought leadership webinar
AI is now embedded across enterprise operations, yet most organizations still struggle to scale beyond pilots and proofs of concept. Why does AI ambition stall—and what does it take to move from experimentation to delivering clear, measurable enterprise value?
IDC research highlights a growing disconnect between AI investment and business outcomes:
- 60% of European organizations are either scaling back, slowing down, or focusing on optimizing existing AI initiatives (Source: IDC’s FERS Wave 7, September 2025)
- Lack of clearly defined use cases remains the #1 barrier cited by business leaders when implementing AI initiatives (Source: IDC’s CIO Quick Poll, July 2025)
Drawing on transformation experience and a real-world executive case from Pandora, this session will explore how to move from pilots to production—focusing on the strategic, governance, and operating model shifts required to scale AI responsibly, securely, and with clear ROI.
We will examine where complexity accumulates, what prevents organizations from scaling, and what separates experimentation from operational impact.
General Information
Time
Date
Location
Webinar coverage
In this joint executive webinar, IDC, Publicis Sapient and IBM together with Garima Singh from Pandora, will take us through a 45-minute executive briefing is designed for CIOs, digital leaders, and IT decision-makers seeking practical insights into turning AI initiatives into clear, accountable business outcomes.
In this session, we will cover:
- The strategic levers needed to move from AI exploration to measurable value
- Governance and foundational capabilities requiring executive attention to enable scale
- The leadership mindset and operating model shifts needed to succeed
- Cross-industry learnings and real-world examples of scaling AI successfully
- A forward-looking perspective: what lies ahead for technology leaders over the next 3–5 year
Speakers
Martina Longo
Research Manager, C-Suite Tech Agenda
IDC
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Martina Longo
Martina Longo is a research manager in the IDC EMEA Digital Business and AI Transformation Strategy Research Group. In her role she advises ICT players on how organizations create business value using digital technologies. She also leads the IDC EMEA Digital Native Business research, focused on a mix of start-ups, scaleups, and more mature digital natives. She also collaborates with the EMEA C-Suite Tech Agenda research, analyzing technology investments and buyer preferences across C-suites in the EMEA region. She also examines how C-suite leaders are evolving as a result of key market trends and technology innovations (e.g., AI).
Event Sessions
One Day Event 10:05 am
The Scaling Gap: Why AI Ambition Stalls
IDC research reveals the disconnect between AI investment and enterprise value creation. What prevents organizations from scaling? Where does complexity accumulate? And what separates AI pilots from operationalized impact?
Garima Singh
Chief Technology Officer
Pandora
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Garima Singh
Garima Singh is a technology-driven leader passionate about using digitalization to deliver tangible business results. With two decades of experience across retail, automotive, finance, and telecom, she has spearheaded global initiatives in AI, automation, infrastructure modernization, and data platforms, creating new revenue streams and driving enterprise transformation.
Her career began in software development and evolved into leadership roles at companies such as IKEA, Volvo Group and Volvo Cars. Garima is an international speaker, co-author of ISO standards, and recipient of several notable awards in AI, data, and leadership.
Event Sessions
One Day Event 10:30 am
The Scaling Reality: Turning AI Strategy into Enterprise Impact at Pandora
A real-world executive perspective on translating AI ambition into operational reality, balancing transformation, governance, and measurable business value in a complex global enterprise.
Shivaun Melissa Anderberg
Head of Data & AI, PhD
Publicis Sapient
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Shivaun Melissa Anderberg
Shivaun Anderberg, PhD, leads the Data & AI practice in the Nordics at Publicis Sapient, where she helps organisations harness data and AI to drive measurable business transformation. With a background in behavioral science, she specialises in translating consumer insight into actionable AI and data strategies that create growth and competitive advantage.
She holds a PhD in Consumer Behavior and has advised leading Nordic and global organisations including Pandora, Carlsberg, Essity and Tetra Pak. Shivaun is a trusted advisor to executives navigating AI-driven change and a frequent speaker on how AI is reshaping consumer behavior and business strategy.
Event Sessions
One Day Event 10:15 am
The Scaling Blueprint: What It Takes to Operationalize AI
From governance models to modernization strategy, we explore the structural and organizational shifts required to move AI into production. responsibly, securely, and at scale.
IDC, Publicis Sapient & IBM webinar
One Day Event
Welcome by IDC
The Scaling Gap: Why AI Ambition Stalls
IDC research reveals the disconnect between AI investment and enterprise value creation. What prevents organizations from scaling? Where does complexity accumulate? And what separates AI pilots from operationalized impact?
Martina Longo
Research Manager, C-Suite Tech Agenda, IDC
The Scaling Blueprint: What It Takes to Operationalize AI
From governance models to modernization strategy, we explore the structural and organizational shifts required to move AI into production. responsibly, securely, and at scale.
Shivaun Melissa Anderberg
Head of Data & AI, PhD, Publicis Sapient
The Scaling Reality: Turning AI Strategy into Enterprise Impact at Pandora
A real-world executive perspective on translating AI ambition into operational reality, balancing transformation, governance, and measurable business value in a complex global enterprise.
Garima Singh
Chief Technology Officer, Pandora
Q&A and Key takeaways
Thank you for today
Partners
Publicis Sapient
Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms use AI built off this deep enterprise context to help them modernize, build agentic solutions, and sustain their competitive advantage. Publicis Sapient is the technology hub of Publicis Groupe, uniting 20,000 people worldwide across 28 countries.
IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service.