Thomas Meyer joined IDC in January 1999 and is currently responsible for managing IDC’s IT Research in Europe. This includes coverage of software, services and hardware markets focused on topics such as datacenter transformation, cloud computing, virtualization, business continuity, sustainability and print services. Additionally Meyer also manages IDC Europe’s cross-domain Practices which provide insight and advisory on 3rd Platform industry transformation such Internet of Things, Cloud, Mobility, Big Data and Customer Experience IT to ICT vendors and end users.

Meyer frequently speaks at IDC, industry, customer and CIO events such as CeBIT, IDC’s EMEA CIO Summit Series, IDC’s Virtualization and Cloud Conferences and the Mobile Commerce Conference. He often contributes to articles in publications across Europe, including the Wall Street Journal, Die Zeit, Focus, Le Monde Informatique, and IT Week, and has also appeared on the BBC World Business Report and Breakfast Business Update.

Before joining IDC, Thomas Meyer worked as an IT media analyst. He holds degrees from the University of London in economics and German and an MA with a focus on European management concepts.

Jen Thomson has more than 20 years’ experience advising IT Vendors, senior IT, and business execs on their digital business optimization and transformation strategies. She leads European Research for Accelerated App Delivery, Cloud, and Services. Her core goal is to drive synergies and growth across these research areas, with a central focus on thought leadership.

She specializes in providing insights on the investment strategies and decisions of European enterprises as they transition to modern application architectures. Her research explores app dev and delivery capabilities required to operate in a digital economy, and how this impacts enterprise organizational structures, culture, processes, tools, and skill sets. She leads the Future of Digital Innovation research for IDC Europe, exploring software innovation strategies and what this means in terms of end-user strategies, investment priorities, software sourcing, and KPIs. Thomson’s core research also explores enterprise maturity and strategies towards enterprise scale and empowered DevOps.

She is responsible for the execution of a broad range of consulting and advisory projects. As IDC’s European expert on application development and delivery strategies, Thomson is an experienced public speaker and regularly presents at conferences and IDC partner and end-user events.

She started her career at Compaq Computer EMEA as a senior research analyst. She has a bachelor’s degree in international business with German from Sheffield Hallam University (United Kingdom) and Pforzheim Fachhochschule (Germany).

Carla Arend is a senior program director with the European software and infrastructure research team, and heads up IDC’s European cloud research. Arend provides industry clients with key insight into market dynamics, vendor activities, and end-user adoption trends in the European cloud market. As part of her research, she covers topics such as how European organizations are adopting cloud, how cloud drivers and inhibitors are evolving, cloud management, cloud security, data management in the cloud, IoT and cloud, AI and cloud, Devops and cloud, as well as GDPR impact on cloud and cloud code of conduct.

In addition to syndicated research, Arend has worked on many custom consulting projects identifying opportunities in the European cloud market and has authored white papers on subjects such as cloud management, cloud security, data management in the cloud.

Arend is regularly asked to speak at industry events, strategy workshops, sales kick-offs and training, partner events, and end-user events.

Arend holds a BA in business administration from University of Mannheim and an MSc in business administration and management of technology from Copenhagen Business School, in addition to course work at the Asian Institute of Technology (AIT) in Bangkok.

Andrea Siviero leads IDC’s European Digital Business and Future of Work Research group. The group provides market research insights to foster a purposeful and fair adoption of technologies supporting digital societies, businesses and workforce and empower tech providers in strategic decision making, planning and go-to-market activities. Siviero also co-leads the IDC Worldwide MacroTech Research program, focused on the intertwined connection between the Economical and Digital worlds – analyzing the impact key MacroEconomic factors have on the digital landscape and viceversa, how technologies are impacting economies around the world.

Siviero advises IT players on building a forward-looking digital business and workforce strategy, while providing an in-depth view on future of work technology adoption, key digital use cases, macroeconomic digital impact, and digital regulations and emerging technology, via qualitative subscriptions and custom consulting projects. He has extensive experience with large strategy and go-to-market projects with IT providers. He is a member of IDC’s global Tech Storytellers taskforce and he is passionate about public speaking and customer engagement opportunities.

He joined IDC’s European team in 2014 and has become a recognized independent analyst across Europe and beyond in the vertical markets and digital business space. He is based in Italy and he holds a joint PhD in mathematics between the Université Bordeaux I (France) and the Universiteit Leiden (the Netherlands). During his PhD, he covered scientific research, academic teaching, and vocational training. He is a native Italian speaker and he is fluent in English and French.

Giulia Carosella leads IDC’s European Digital Business Research. In her role she advises ICT players on European digital business market trends, supporting them in their planning, go-to-market and sales cycles with market research, custom projects, as well as honoraria.

Her research covers European digital strategies and roadmaps, looking at how European organizations create business value through the use of digital technologies. This includes analyzing key digital priorities and use cases, digital business models, key metrics for value assessment, and new organizational structures. In her role, she also focuses on the digital business platform and the shift towards open, flexible, and data-driven architectures.

Before joining IDC in 2017, Carosella worked as a technology risk consultant for Protiviti and as a research analyst for the Decision Sciences Department at the Bocconi University.

Carosella holds a master’s in Economics and Management of Innovation and Technology, and a bachelor’s degree in Business Administration and Management from Bocconi University (Milan, Italy).

She is based in Milan and speaks Italian and English fluently.