IDC, AWS and NTT DATA Roundtable
Cloud Migration and Modernization
The Way Forward for Saudi Arabia

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Saudi Arabia’s cloud evolution has been reshaping how organizations operate and innovate. According to IDC, public cloud spending in the Kingdom is projected to grow at a 31% CAGR between 2025 and 2029, nearly tripling in annual market size. This growth, fueled by Vision 2030 programs, cloud-first strategies, and large-scale public- and private-sector initiatives, has been transformative.
Across the Middle East, there has been a clear shift from infrastructure-led adoption to platform-led innovation, with cloud powering modern applications, AI capabilities, and intelligent automation at scale.
However, the modernization opportunity remains under-tapped.
IDC research shows that 51% of organizations across META continue to rely on legacy applications due to concerns about business disruption. In Saudi Arabia, monolithic systems often increase migration costs and extend timelines, leading enterprises to prioritize lift-and-shift strategies that limit long-term cloud ROI.
At the same time, there’s a rising demand for advanced cloud platforms, AI-enabled services, and modern data architectures. The next stage of cloud maturity in the Kingdom therefore will depend on accelerating application modernization, strengthening governance, and aligning migration strategies with long-term digital transformation goals.
Agenda
IDC, AWS and NTT DATA Roundtable
Mon, Sep 28
Registration & Networking
Beyond Lift-and-Shift: Redefining Cloud ROI in the Kingdom
As Saudi Arabia’s cloud market accelerates, many organizations remain stuck in lift-and-shift approaches that limit long-term value. This keynote explores why platform-led innovation is the real driver of cloud ROI and ongoing digital transformation.
Jebin George
Senior Research Manager, Cloud and Datacenter Services, IDC
The Modernization Roadmap: A Phased Approach to Reducing Cost and Timeline Risk
Monolithic systems often drive up migration costs and stretch timelines, pushing enterprises toward risk-averse, short-term fixes. This session outlines a phased modernization approach that helps organizations manage complexity, control costs, and stay aligned with long-term transformation goals.
Ahmed Mazloum
Channel Partners Leader, AWS
Building the AI-Ready Data Foundation: Modern Data Architecture for the Cloud Era
As enterprises push toward AI-enabled and data-driven workloads, having a scalable, well-governed data foundation becomes critical to success. This session explores how to design modern data architectures that support advanced analytics, automation, and AI at scale.
Elie Sfeir
Cloud & Security Practice Head, NTT DATA
Open Discussion- Building for AI: Are Your Data Architecture and Governance Ready?
As demand grows for AI-enabled services, many organizations are still working with data architectures and governance models not built for this scale. This open discussion invites participants to assess readiness gaps and share perspectives on what it truly takes to build a foundation fit for AI-driven workloads.
Jebin George
Senior Research Manager, Cloud and Datacenter Services, IDC
Ahmed Mazloum
Channel Partners Leader, AWS
Elie Sfeir
Cloud & Security Practice Head, NTT DATA
Summary & Close
Dinner & Networking
Speakers
Jebin George
Jebin George is part of IDC’s Enterprise Infrastructure global research domain. He focuses on cloud, datacenter, and infrastructure adoption trends across the Middle East, Türkiye, and Africa, with particular emphasis on how cloud strategies are evolving in the era of AI and increasing digital sovereignty requirements. His research provides strategic guidance to hyperscalers, telecom operators, system integrators, and enterprise CIOs as they navigate hybrid multicloud adoption, AI-driven infrastructure modernization, and sovereign cloud frameworks.
Jebin brings 20 years of technology market research experience, including 16 years with IDC Middle East, Türkiye, and Africa. Throughout his tenure, he has led syndicated research, custom consulting engagements, and executive advisory initiatives focused on the evolution of the cloud market, hyperscaler ecosystems, and enterprise digital transformation strategies. Prior to IDC, he worked with SunTec Business Solutions, where he supported global market research and consulting initiatives for international ICT markets.
Event Sessions
One Day Event 8:00 pm
Open Discussion- Building for AI: Are Your Data Architecture and Governance Ready?
As demand grows for AI-enabled services, many organizations are still working with data architectures and governance models not built for this scale. This open discussion invites participants to assess readiness gaps and share perspectives on what it truly takes to build a foundation fit for AI-driven workloads.
One Day Event 7:00 pm
Beyond Lift-and-Shift: Redefining Cloud ROI in the Kingdom
As Saudi Arabia’s cloud market accelerates, many organizations remain stuck in lift-and-shift approaches that limit long-term value. This keynote explores why platform-led innovation is the real driver of cloud ROI and ongoing digital transformation.
Ahmed Mazloum
Ahmed Mazloum is the Channel Partners Leader for Saudi Arabia at Amazon Web Services with 20+ years of experience. He has spent over a decade building AWS’s commercial and partner presence across the Middle East, Africa, Turkey, and Europe. His AWS journey began in 2016 in Luxembourg, covering the MENAT before stepping into an EMEA-wide role in 2022 as Head of the Specialist Customer Acquisition Team, leading cross-regional growth strategy for nearly four years. Now, marking a decade at AWS, he has returned to Saudi Arabia, right where it all began, bringing all his energy, learnings, and experience. Before AWS, Ahmed spent over a decade building deep expertise in channel and enterprise sales at Oracle, Microsoft, Vodafone, Intercom Enterprises (IBM SI), and Honeywell, spanning channel and distribution management, FSI sector leadership, and channel program development across Middle East and Africa. Ahmed is an Ain Shams Bachelor of Commerce university graduate fluent in Arabic, English, and French.
Event Sessions
One Day Event 8:00 pm
Open Discussion- Building for AI: Are Your Data Architecture and Governance Ready?
As demand grows for AI-enabled services, many organizations are still working with data architectures and governance models not built for this scale. This open discussion invites participants to assess readiness gaps and share perspectives on what it truly takes to build a foundation fit for AI-driven workloads.
One Day Event 7:20 pm
The Modernization Roadmap: A Phased Approach to Reducing Cost and Timeline Risk
Monolithic systems often drive up migration costs and stretch timelines, pushing enterprises toward risk-averse, short-term fixes. This session outlines a phased modernization approach that helps organizations manage complexity, control costs, and stay aligned with long-term transformation goals.
Elie Sfeir
With more than 20 years of experience in the ICT industry, specializing in Cloud, Managed Services, and Cybersecurity, Elie Sfeir brings extensive expertise in building, transforming, and growing technology services businesses. Elie currently leads the Cloud & Security Practice for NTT DATA in Saudi Arabia, driving the development and growth of the Cloud & Security business. Elie also played a key role in establishing NTT DATA’s Managed Services business in Saudi Arabia and transforming it into a profitable operation.
Elie is a strategic and client-focused leader with a strong track record of helping organizations navigate complex transformation journeys. Through a combination of innovation, business acumen, and a focus on customer outcomes, Elie has contributed significantly to NTT DATA’s growth and success in the Kingdom. Their leadership reflects a commitment to turning complex challenges into sustainable business opportunities in an evolving technology landscape.
Event Sessions
One Day Event 8:00 pm
Open Discussion- Building for AI: Are Your Data Architecture and Governance Ready?
As demand grows for AI-enabled services, many organizations are still working with data architectures and governance models not built for this scale. This open discussion invites participants to assess readiness gaps and share perspectives on what it truly takes to build a foundation fit for AI-driven workloads.
One Day Event 7:40 pm
Building the AI-Ready Data Foundation: Modern Data Architecture for the Cloud Era
As enterprises push toward AI-enabled and data-driven workloads, having a scalable, well-governed data foundation becomes critical to success. This session explores how to design modern data architectures that support advanced analytics, automation, and AI at scale.