Speakers
Hear from top experts shaping the future of digital trust. These thought leaders bring sharp insight into today’s evolving threat landscape – sharing practical strategies to build resilience, ensure compliance, and secure your enterprise by design.
Meet our Analysts
Each Analyst brings deep expertise, fresh thinking, and proven leadership to the conversation. These are the minds helping organizations navigate complexity, build digital trust, and lead with resilience. Click on an Analyst to explore their full story and impact.
Martina Longo
Martina Longo is a research manager in the IDC EMEA Digital Business and AI Transformation Strategy Research Group. In her role she advises ICT players on how organizations create business value using digital technologies. She also leads the IDC EMEA Digital Native Business research, focused on a mix of start-ups, scaleups, and more mature digital natives. She also collaborates with the EMEA C-Suite Tech Agenda research, analyzing technology investments and buyer preferences across C-suites in the EMEA region. She also examines how C-suite leaders are evolving as a result of key market trends and technology innovations (e.g., AI).
Luis Fernandes
Leonardo Freitas
Knowledge Hub
The Dynamic Role of the EMEA CIO: Steering the Digital Ship
In the digital business and AI-everywhere era, technology is now a strategic enabler that permeates every aspect of business operations. According to IDC’s Worldwide CEO Survey (February 2024, n = 67), 48% of CEOs in Europe, the Middle East, and Africa (EMEA) now report regularly to the board on the status of digital initiatives, highlighting the strategic nature of digital technologies among businesses.
5 Lessons to Shape Your AI Digital Future: Learning from the Past
A little over a year ago, a new phase of the digital business era began with OpenAI’s launch of ChatGPT. The generative AI (GenAI) boom is expected to roundly influence what comes next: AI Everywhere. AI is expected to become a driving force of our digital future, impacting individual lives, consumers, citizens, workers, businesses, and society.
Henry Ford said, “The only real mistake is the one from which we learn nothing.” What should we learn from the past to determine the way forward?
A Tech Marketer’s Guide in the Age of GenAI – Crafting Unique Narratives
In today’s digital landscape, where AI can churn out content in seconds, marketers face a unique challenge: How can we create narratives that stand out? Let’s explore strategies for crafting compelling and differentiated stories in the era of generative AI (GenAI).
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