Andrea Siviero leads IDC’s European Digital Business and Future of Work Research group. The group provides market research insights to foster a purposeful and fair adoption of technologies supporting digital societies, businesses and workforce and empower tech providers in strategic decision making, planning and go-to-market activities. Siviero also co-leads the IDC Worldwide MacroTech Research program, focused on the intertwined connection between the Economical and Digital worlds – analyzing the impact key MacroEconomic factors have on the digital landscape and viceversa, how technologies are impacting economies around the world.

Siviero advises IT players on building a forward-looking digital business and workforce strategy, while providing an in-depth view on future of work technology adoption, key digital use cases, macroeconomic digital impact, and digital regulations and emerging technology, via qualitative subscriptions and custom consulting projects. He has extensive experience with large strategy and go-to-market projects with IT providers. He is a member of IDC’s global Tech Storytellers taskforce and he is passionate about public speaking and customer engagement opportunities.

He joined IDC’s European team in 2014 and has become a recognized independent analyst across Europe and beyond in the vertical markets and digital business space. He is based in Italy and he holds a joint PhD in mathematics between the Université Bordeaux I (France) and the Universiteit Leiden (the Netherlands). During his PhD, he covered scientific research, academic teaching, and vocational training. He is a native Italian speaker and he is fluent in English and French.

Gabriele Roberti is a Director in IDC’s Industry and Tech Buyer team, where he is the global point of contact for data focused on industry and end-user IT spending. In this role, he helps organizations understand how technology investment patterns are evolving across industries and buyer segments, supporting their strategic planning and sales operations.

Over the past 14 years at IDC, Gabriele has held a variety of senior research and leadership roles, supporting technology vendors in identifying market opportunities and shaping effective go-to-market strategies. He began his career at IDC covering the Italian market, before moving into European research, where he coordinated regional quantitative studies on IT strategies and led IDC’s European Edge Computing practice. During his tenure, he also spearheaded IDC’s global Partner Intelligence program, before transitioning to his current focus on cross-industry and end-user intelligence.

Gabriele holds a Master’s degree in Engineering and an MBA from Politecnico di Milano. Prior to joining IDC, he worked as a project manager and researcher at Politecnico di Milano.

Miroslav Aničić is General Manager for Serbia and North Macedonia and an engineer by background, with more than two decades of experience spanning telecommunications, enterprise technology, sales and business leadership. Throughout his career, from engineering and project management to leadership roles at ZTE, Toshiba and Microsoft, he has maintained an engineering mindset: understanding complex problems, structuring solutions and connecting technology with measurable business outcomes.

Mirko Talajic, PhD, is Director of IT, AI & Business Digitalization Division at Triglav osiguranje Hrvatska in Zagreb. He brings extensive experience in IT, data, and analytics leadership, having previously served as Head of Analytical Systems Support and Chief Data Officer at Hrvatska poštanska banka, and in senior IT and business intelligence leadership roles at Zagrebačka banka.

Since 2016, Mirko has also been a University Lecturer at Algebra University College, teaching AI/ML, data governance, data engineering, and cloud analytics. He holds a PhD in Mathematics and Computer Science from the Faculty for Information Studies in Novo Mesto, Slovenia, and a Master’s degree in International Economics from the University of Economics, Zagreb.

Experienced Sales Director with a demonstrated history of working in the insurance industry. Skilled in Negotiation, Business Planning, Sommelier, Business Strategy, and Microsoft Office. Strong sales professional graduated from University of Applied Sciences Baltazar Zaprešić.

Nenad brings 19 years of experience developing software solutions across media, FMCG, hospitality, logistics, and telecommunications. Since 2005, he has led Aduro ideja, delivering business systems and digital transformation projects for clients across Croatia, Bosnia and Herzegovina, the Baltics, New Zealand, Denmark, and the United States. Under his leadership, the company was ranked among Europe’s top 10 telecommunications solution providers for 2019 by CIO Europe magazine.

Nenad’s recent work focuses on applied AI: from Wi-Fi-based occupancy detection and AI-driven diagnostics using iris imaging, to custom LLMs for document verification and market research, and predictive models for sales forecasting, inventory management, and digital content optimization for OTT/IPT providers.

Marin Strabić is the Chief Operating Officer and Key Account Director at Multicom, bringing nearly 30 years of hands-on experience in large-scale IT architecture, systems integration, and enterprise data solutions. Over his career at Siemens and Multicom, Marin has directed transformative analytics, DWH, and mission-critical software projects for leading telecommunications operators, Tier-1 financial institutions, and national utility and public organizations. He holds a Master’s degree from the Faculty of Electrical Engineering and Computing (FER) in Zagreb.

Nedeljko Matejak is an experienced manager and technical solutions architect with more than 30 years of experience in designing and implementing data center technologies. His expertise spans a wide range of areas, including operating systems, backup solutions, SAN infrastructure, servers, networking, security, virtualization technologies, cloud solutions, and container-based environments.

Throughout his career, Matejak has worked across the entire spectrum of IT — from traditional hardware maintenance and support to the design and implementation of comprehensive enterprise data center solutions. He believes that experience across all segments of the IT profession is essential for engineers to fully understand the business context and the needs of their customers.

He has extensive experience in people management, with a strong focus on mentoring, leadership, and unlocking the full potential of team members. In his current role as Technology Solutions & Presales Director at Comping d.o.o., he has further strengthened his expertise in business strategy development and planning, with a particular focus on optimizing business processes and adapting to evolving market trends.

Matejak frequently acts as a bridge between customers and technology vendors, ensuring that both sides achieve successful outcomes. Continuous communication with customers enables him to understand their business needs, identify and mitigate risks, and leverage the opportunities offered by modern IT environments. His collaboration with vendors focuses on developing current and future customer-centric solutions, ensuring that customers receive the technologies best suited to their specific needs.

Zvonimir Martinović is Regional Sales Director for the Adriatic region at UiPath, where he works with organizations across the region to automate business processes using AI agents and software robots. With five years of experience in enterprise software sales, he has built his career at leading global technology companies. He spent more than three years at Salesforce and then worked at CrowdStrike as a Corporate Account Executive, before joining UiPath.

Ivan has more than 25 years of international experience in the telecommunications and IT industry in Central and Eastern Europe.

Currently, Ivan leads Transformation, IT and Global Competence Centres activities in Croatia and Slovenia, within A1 Group.

Before joining A1, he held various executive positions at Deutsche Telekom Group, the last one of which was Marketing Director for Slovak Telekom’s B2B and Cloud/ICT segment.

Ivan graduated from the University of Zagreb in 2001 with a degree in electrical engineering, obtained an MBA in 2006 at the IEDC-Bled School of Management, and completed business education programmes at business schools such as the Harvard Business School, Singularity University, ESMT Berlin, RSM Erasmus and others.

Srđan Katić is a Technology Architect with more than 25 years of international experience leading technology, integration, security and retail architecture across European programs and organizations. Earlier in his career, he led complex technology, integration, and security initiatives in large enterprise environments, including Fortune 500 companies. At Ahold Delhaize, one of the world’s largest food retail groups, he has held multiple regional leadership roles, including leading the Integration Design team across Belgium and Southeastern Europe. Today, as a Business Technology Architect, he shapes Core Retail architecture, store technology strategy, and enterprise integration capabilities at European scale. A regular contributor to international conferences and architecture forums, Srđan is recognized for connecting business strategy with technology execution in complex multinational organizations.