Martina Longo is a research manager in the IDC EMEA Digital Business and AI Transformation Strategy Research Group. In her role she advises ICT players on how organizations create business value using digital technologies. She also leads the IDC EMEA Digital Native Business research, focused on a mix of start-ups, scaleups, and more mature digital natives. She also collaborates with the EMEA C-Suite Tech Agenda research, analyzing technology investments and buyer preferences across C-suites in the EMEA region. She also examines how C-suite leaders are evolving as a result of key market trends and technology innovations (e.g., AI).

Garima Singh is a technology-driven leader passionate about using digitalization to deliver tangible business results. With two decades of experience across retail, automotive, finance, and telecom, she has spearheaded global initiatives in AI, automation, infrastructure modernization, and data platforms, creating new revenue streams and driving enterprise transformation.

Her career began in software development and evolved into leadership roles at companies such as IKEA, Volvo Group and Volvo Cars. Garima is an international speaker, co-author of ISO standards, and recipient of several notable awards in AI, data, and leadership.

Shivaun Anderberg, PhD, leads the Data & AI practice in the Nordics at Publicis Sapient, where she helps organisations harness data and AI to drive measurable business transformation. With a background in behavioral science, she specialises in translating consumer insight into actionable AI and data strategies that create growth and competitive advantage.

She holds a PhD in Consumer Behavior and has advised leading Nordic and global organisations including Pandora, Carlsberg, Essity and Tetra Pak. Shivaun is a trusted advisor to executives navigating AI-driven change and a frequent speaker on how AI is reshaping consumer behavior and business strategy.