AI & Data Xchange
Day 1
Group Innovation Challenge: Agents Among Us
Networking Dinner
Day 2
From Governance to Growth: Scaling Trustworthy AI for Enterprise Impact
Keynote Speaker
Neil Ward-Dutton
VP Global Enterprise AI and Agentic AI Strategies, IDC
From AI-Possible to AI-Proven
See how organizations move beyond AI pilots by aligning governance, data, sovereign AI infrastructure, and business goals to turn potential into proven, repeatable value, with support from Dell Technologies and NVIDIA. The session will end with a live demonstration of how we can bring strategy to life by building a tailored AI prototype in hours.
Sascha Meier
Head of EMEA Presales Solutions Architects, Dell Technologies
How to Spot Real AI Opportunities in Everyday Work
Paolo Finardi
Head of Data Science & AI, Plenitude
Owning and Controlling AI Usage at Enterprise Scale
AI is moving into core enterprise workflows, and most organizations already have access to models. The challenge is no longer access, but control.
In practice, model usage is often fragmented, with limited visibility into how models are used, what data they access, and how costs evolve. This leads to inefficiencies such as idle GPUs, duplicated usage, and unpredictable spend.
This keynote focuses on how organizations can regain control by centralizing model access through a Model-as-a-Service approach. This makes it possible to understand usage, enforce governance, and optimize cost, while keeping AI deployments private and under enterprise control.
Myriam Fentanes
Principal Product Manager, Red Hat
Coffee and Networking
Shadow AI Is Already Running Your Company – why you can’t wait to act and which options to consider
Industry IT departments are stuck in analysis mode. This creates a false sense of control: while strategy is being aligned. AI has already entered daily operations—in ways that are neither centrally managed nor fully visible.
Engineers, planners, purchasers, and developers are already using AI to debug issues, summarize information, generate content, and support decisions, an activity that is largely invisible to management, creating a blind spot: the organization is evolving in fragmented ways while leadership assumes there is still time to evaluate options.
This gap drives the current hesitation across the industry. Leadership sees uncertainty and delays decisions, while employees move ahead pragmatically. Over time, this creates increasing exposure without corresponding oversight.
The task now is to surface and shape what already exists: make usage visible, focus on areas with proven impact, and secure the processes that matter most. This requires a shift in leadership from control to enablement.
AI is already part of daily operations. The question is whether companies take ownership of this development or allow it to unfold without direction.
Thomas Herbstreuth
Head of Digital Services Unit, KSB
The Journey from AI to Value
James Graham
Region Lead, Insight
The Next Wave of AI: What Leaders Need to Prepare for Now
As AI rapidly evolves, business leaders must look beyond current use cases to understand what’s coming next. This session explores the next wave of AI—from emerging technologies to shifting capabilities—and what it means from a strategic and board-level perspective. Drawing on deep analysis of both technology and business trends, it highlights key signals, future scenarios, and the decisions leaders need to start making today to stay ahead.
Ludvig Strand
Emerging Tech and AI Future Analyst, Axel Johnson
Group Innovation Challenge: Agents Among Us
Networking Lunch
Roundtable Discussions
A: AI to production – why so hard? What have we learned 3 years after ChatGPT?
B: AI Adoption: Mastering the Human Side of AI Success
C: From Data to Dollars: Using Real-Time Data and AI to Lift Revenue and Customer Experience
D: From Insight to Impact: Overcoming the AI Value Realization Gap
E: Trust by Design: Building Transparency, Security, and Explainability Into AI Systems
F: Scaling AI Skills and Culture: Preparing the Organization for Intelligent Transformation
Coffee and Networking
Workshop Session
Parallel Sessions
2:45 pm – 3:30 pm
1: Decision Intelligence at Work
Michelle Colley
AI Business Development Lead, Services EMEA, Dell Technologies
Arash Ghazanfari
CxO Advisor, UK & Europe, Dell Technologies
2:45 pm – 3:30 pm
2: From Hype to How: Maturing and Scaling AI
Jamie Mahmut‑Emerson
Senior Product Practitioner, Insight AI
Andy Young
Client CTO, Insight
2:45 pm – 3:30 pm
3: How to land the AI skills in your organisation
Marc Dowd
Vice President, Executive Advisory, IDC
Tom Schwieters
VP Executive Advisory, Europe, IDC Hungary
Coffee and Networking
From AI Strategy to Business Value: Lessons from Generali
How do you move from AI ambition to measurable business value at scale? In this fireside chat, Lavinia Guadagnolo, Data and AI Business Adoption Lead at Generali, shares how AI is being operationalized across 17+ business units and multiple countries. From defining and tracking value, to engaging the C-suite, to scaling initiatives beyond pilots, this session explores the realities, challenges, and lessons behind making AI deliver tangible impact.
Lavinia Guadagnolo
Data and AI Business Adoption Lead, Generali
Ewa Zborowska
Research Director, IDC
Turning AI Ambition Into Business Impact: What It Really Takes to Scale Trustworthy AI
Group Innovation Challenge Presentations
Networking & Personal Time
Welcome Reception and Gala Dinner
Day 3
Key Takeaways from Day 1
Neil Ward-Dutton
VP Global Enterprise AI and Agentic AI Strategies, IDC
Driving Business Value with AI: A Practitioner’s Perspective
Lavinia Guadagnolo
Data and AI Business Adoption Lead, Generali
Ewa Zborowska
Research Director, IDC
When Systems Decide : Rethinking the Role of Architecure in a AI world
In recent years, enterprise architecture has shifted from governance and control to influence and enablement. But AI is changing the game once again.
We are entering a world where systems increasingly decide, recommend, and act—sometimes faster than humans can fully understand.
In this context, architecture can no longer be about enforcing standards or designing static roadmaps. Its true value lies in shaping how decisions emerge and ensuring the ecosystem is AI-ready and flexible in the face of change.
This keynote reframes architecture as a discipline of influence, decision design, and adaptability—essential for navigating AI-driven complexity.
Ibrahima Ndiaye
CTO, RATP Group
Shaken, Not Stirred: Selling spirits to passengers you’ll never see again
Yemeng Hu
Global Data Analytics and Insights Lead, Bacardi
Ewa Zborowska
Research Director, IDC
Coffee and Networking
Workshop Session 2
Parallel Sessions
10:30 am – 11:15 am
Measuring AI ROI: KPIs, Value Frameworks, and Business Alignment
10:30 am – 11:15 am
Digital Sovereignty Escape Room
Andreas Bergqvist
EMEA Sales Specialist AI, Red Hat
10:30 am – 11:15 am
The Token Budget Challenge
Alessandro Perilli
Vice President, Enterprise AI Strategies, IDC
Change Break
Supporting Organization’s Infosec Risk Management through Data-Informed Approaches
In an era defined by data growth and agentic AI, effective risk management requires more than traditional controls. Dušan Tomić of WIPO presents a strategic shift toward data-informed security—where access decisions are driven by context, visibility, and governance. Discover how integrating IAM, master data, and data catalogs enables organizations to reduce exposure, strengthen compliance, and build a foundation for secure AI adoption
Dusan Tomic
Senior Information Management & Security Officer, United Nations
AI without governance is not a competitive advantage — it is a liability
Marc Dowd
Vice President, Executive Advisory, IDC
From AI-possible to AI-proven – Results and Reflections
Dell Technologies and NVIDIA unveil the results of their live AI prototype demonstration and reflect on the journey from concept to execution. This session will highlight key insights, lessons learned, and feedback gathered during the event, offering a practical perspective on turning AI potential into proven success.
Sascha Meier
Head of EMEA Presales Solutions Architects, Dell Technologies