7–9 Jun 2026
Las Arenas Balneario Resort
AI & Data Xchange
Unlocking the Power of Data and AI
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Governance to Growth: Scaling Trustworthy AI Across the Enterprise
The era of data and artificial intelligence is not tomorrow’s challenge; it is today’s imperative. Across Europe,organizations are rapidly shifting from pilot programs to operationalizing AI, yet success depends on more than just technology. IDC research shows that while more than 64% of European organizations are already investing significantly
in or deploying generative AI, many struggle to turn that investment into measurable business outcomes.
The foundation of true AI value lies in enterprise data: the quality, governance, integration and management of data determine whether AI becomes a differentiator or a cost center. At this event, peer-to-peer exchange meets analyst-led insight to help you build the data-driven intelligence that powers real value. Discover how to scale AI responsibly,
govern agentic systems, align data strategy with business strategy and enable a culture of intelligent transformation.
Agenda
IDC European AI & Data Management Xchange brings together senior data, technology, and business leaders from across Europe to explore how organizations can turn data and artificial intelligence into measurable business value. The event focuses on building trusted data foundations, scaling AI responsibly, and fostering innovation through collaboration between IT and business functions.
2026 Prediction
By 2027, organizations that adopt tools and processes for AI evaluation and monitoring will have the confidence to deploy AI applications twice as fast as those that don’t.
Main Themes
Data Value Reinvention in the Age of AI
Organizations are shifting from thinking about “using AI” to “leveraging data for AI value,” integrating data maturity practices like cataloging, lineage, and observability to fuel model performance and business impact.
Scaling AI: From Pilot to Enterprise Deployment
Moving beyond experimentation, leaders create robust MLOps pipelines, governance frameworks, and change strategies to embed AI into core operations at scale with sustainability and reliability.
Trust, Transparency and Responsible AI
Embedding fairness, bias mitigation, auditability, and explainability across the AI lifecycle helps build user confidence, regulatory alignment, and long-term trust in intelligent systems.
Data Sovereignty, Governance and Interoperability
Balancing data residency, regulatory constraints, and cross-border flow requires hybrid cloud strategies, shared governance models, and interoperable architectures that meet business needs.
Generative and Agentic AI: The Next Frontie
As generative and agentic models go beyond assistance, leaders focus on guardrails, cost/risk trade-offs, hybrid model design, and alignment with existing AI systems.
People, Culture and AI Readiness
Success requires preparing teams with AI literacy, reskilling, cross-functional collaboration, and leadership that navigates resistance and embeds data-driven habits into daily workflows.
2026 Prediction
By 2028, there will be at least 100 companies built predominantly using AI, with fewer than a dozen people and generating $1+ billion.
IDC Analysts
Neil Ward-Dutton
Vice President, AI and DX European Practices
IDC
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Neil Ward-Dutton
Ewa Zborowska
Research Director
IDC
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Ewa Zborowska
Ewa Zborowska, an experienced technology professional with over two decades of expertise in the European IT services and cloud market. Since 2003, she has been a member of the IDC team, based in Warsaw, focusing on IT services research. In 2018, she joined the European team with a specific emphasis on cloud and AI.
Ms. Zborowska’s interests encompass a broad spectrum, from exploring new technology delivery models to delving into the relationship between business and IT, and understanding the societal and individual impacts of technology. She has authored numerous market publications and reports and advises on IDC projects throughout Europe. She also participates in IDC’s and third-party conferences as a keynote speaker, panelist, and moderator.
Prior to her role at IDC, Ms. Zborowska worked at Statistics Poland (formerly the Central Statistical Office) and worked at an IT company. She holds a degree in Management from the University of Łódź in Poland and has completed postgraduate studies in forecasting and foresight at Collegium Civitas University in Warsaw.
Giovanni Cervellati
Research Manager, Data & AI
IDC Europe
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Giovanni Cervellati
Giovanni Cervellati is a research manager in IDC Europe’s software group, supporting the European Intelligent Analytics and Data Strategies practice across both research and consulting projects. His core research coverage includes user practices and the cultural aspects of analytics software usage, as well as demand and supply trends in advanced analytics and business intelligence.
A native Italian, he is based in IDC’s Frankfurt office. He has a technical background and worked as an SPSS (IBM) employee as a data mining consultant, performing analysis and training for the Italian market using SPSS products and software. He then became a data scientist working as an independent consultant for some of the biggest corporates in Italy, with a strong focus on predictive analytics and machine learning.
He studied in Bologna, Italy, and has a bachelor’s degree in statistics.
Knowledge Hub
5 Key Highlights on the European Observability Market in 2025
Observability is rapidly evolving as organizations across Europe embrace digital transformation, cloud adoption, and AI. As IT environments become more complex, traditional monitoring approaches are no longer sufficient.
The Agentic Business Future: Driving Resilience, Sovereignty, and Innovation in EMEA
As organizations navigate an era defined by economic uncertainty, geopolitical shifts, and relentless technological change, one truth stands out: the future belongs to those who can harness AI, automation, and sovereignty to build resilience, drive innovation, and unlock growth.
Shadow AI: How stealth productivity is strangling enterprise AI adoption. And creating a security nightmare…
Remember the good old days when “Shadow IT” was just about rogue Excel spreadsheets and unauthorized Dropbox accounts? But the times they are a-changing! Now we’re dealing with something far more insidious: Shadow AI.
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