Tracy Keeling has been a leading COO/CIO/CDO for over ten years and has worked in companies ranging from innovative start-ups to multi-national organizations. She has advised and sat on boards, worked with and delivered as a CIO and other Digital Leaders on technology selection, IT team structure and organization, digital strategy, and business growth for companies.​

Tracy is focused on strategic alignment of business and technology objectives, ensuring that investments in IT can be traced to specific outcomes required by organizations’ leadership. She works with digital leaders and their teams to identify practical and deliverable innovation and emerging technology that can be delivered in realistic timescales. Her practical experience of managing IT in large organizations allows him to help navigate conflicting priorities and fast-changing business environments. In addition to working at this strategic level, Tracy has recent hands-on experience with full accountability for IT as a board level CDIO.​

She has acted as board advisor to companies in various sectors and has served on the executive board as the IT leader of several others and has experience working in such sectors as manufacturing, banking, UK government, healthcare, and FMCG. Having acted as mentor or advisor to several IT leaders, she understands the benefit of the trusted advisor relationship.​

Tracy has worked on some of the largest and most complex global transformations. She has worked with and managed teams from around the world, gaining the ability to adapt to different cultures and work practices to achieve the results businesses need. ​