9 Dec 2025
Jumeirah Burj Al Arab
Smarter Technology for Retail
Connecting People, Data, and Experiences
Register Now
Sponsored By
Overview
Retail is undergoing one of its most significant transformations in decades. Changing consumer expectations, omnichannel engagement, and operational pressures are driving organizations to rethink how they deliver value. As AI reshapes how decisions are made and experiences are designed, intelligence is no longer a back-office capability; it’s at the heart of how modern retailers operate.
The Executive Roundtable brings together senior retail and technology leaders to explore how AI-powered devices, intelligent infrastructure, and ecosystem partnerships can deliver connected, secure, and experience-rich retail environments. IDC research shows that more than 61% of retail organizations in the region consider GenAI more important to their overall business strategy and performance in 2025 compared to 2024, underscoring how quickly AI is moving from experimentation to strategic priority.
Yet, turning intelligence into measurable business impact remains a challenge. Many retailers face fragmented digital infrastructures, siloed data, and operational complexities that slow transformation. This roundtable will surface peer perspectives, practical strategies, and forward-looking insights on how to modernize retail foundations and unlock intelligent growth in an increasingly AI-driven world.
Agenda
Smarter Technology for Retail
One day event
Registration & Networking
Welcome Address
Shahin Hashim
Associate Research Director (META), IDC
IDC Keynote Title: Rewriting the Enterprise Playbook with AI
Shahin Hashim
Associate Research Director (META), IDC
Presentation by Lenovo
Presentation by AMD
Networking Break
Open Discussion
Event Summary & Close
Lunch and Networking
Hosted By
Venue
Jumeirah Burj Al Arab
Suha Meeting Room, Burj Al Arab.
