Turning AI Into Business Value

Turning AI Into Business Value

Balancing Cost, Speed, and Scale

IDC Middle East Virtual Roadshow

Overview

The UAE has emerged as one of the region’s most active AI economies, with enterprises showing a strong appetite for AI-led transformation. According to IDC, AI ranks among the country’s top digital investment priorities, with 78% of UAE organizations expected to increase AI and digital investments in 2026. The current geopolitical scenario, however, introduces a more complex operating environment shaped by greater cost pressure, risk sensitivity, and increased scrutiny of investment decisions.

For CIOs, the focus now is on sustaining AI momentum and delivering measurable business value amid increasing uncertainty. In today’s environment, business and technology leaders must not only justify AI investments but also ensure their AI strategies are resilient in the face of operational, economic, and geopolitical disruption.

Join us for this exclusive IDC Virtual AI Roadshow to explore how UAE organizations can continue advancing their AI agendas while responding to rising geopolitical uncertainty and a more demanding investment climate. Led by IDC’s top analysts and grounded in IDC’s extensive research on the impact of the current crisis, this session will dive deep into:

  • Aligning AI investments with business priorities and near-term ROI
  • Prioritizing lower-risk, high-value AI use cases
  • Balancing cloud cost, performance, and resilience
  • Strengthening data, governance, and sovereignty readiness
  • Building resilient AI operating models

Key Themes

Prioritize AI Deployments with Measurable ROI

Revalidate Cloud and Infrastructure Resilience

Strengthen Cyber Readiness

Reassess Data Governance, Sovereignty, and Compliance

Modernize Data Platforms for AI Readiness

Diversify Technology Supply Chains

Agenda

Turning AI Into Business Value

One Day Event

11:00 am

Welcome Address

11:05 am

IDC Keynote- Infrastructure for the Agentic Era: From AI Pilots to AI Factories

AI is raising the bar for enterprise infrastructure. IDC keynote session will explore the evolution from traditional datacentres to purpose-built AI factories, examining how compute, cloud, and facilities must adapt to meet the scale, performance, and economics of the agentic enterprise.

Matt Eastwood

Matt Eastwood

SVP, World Wide Research, IDC

11:20 am

Confidential AI – Infrastructure Controls for Sovereign Data

As organizations accelerate AI adoption, safeguarding sensitive data while maintaining regulatory compliance and operational trust has become a strategic priority. This session explores how confidential AI frameworks and infrastructure-level controls are enabling enterprises and public sector organizations to securely process, govern, and protect sovereign data across hybrid and cloud environments.

The discussion will examine the role of confidential computing, encryption-in-use, secure enclaves, access governance, and policy-driven infrastructure in building trusted AI environments that align with national data sovereignty mandates. Attendees will gain insights into how organizations can unlock AI innovation while ensuring critical data remains protected, compliant, and under sovereign control.

Markus Leberecht

Markus Leberecht

Principal Engineer, Member of the EMEA Chief Technology Office, Intel Germany

Ola Sultan

Ola Sultan

Technical Lead MEA, Intel

11:35 am

Powering Intelligence Everywhere: From Device‑to‑Edge‑to‑Cloud

As AI adoption accelerates across industries, intelligence must scale seamlessly from the device to the edge and into the cloud. In this session, we explore how Qualcomm is enabling this new computing paradigm through a unified, end‑to‑end platform that delivers performance, efficiency, and scalability across the compute continuum .

Attendees will gain insight into Qualcomm’s device‑to‑edge‑to‑cloud strategy, including how its AI compute platforms support real‑world deployments across enterprise, cloud, and regulated environments. The session will highlight live implementations, ecosystem partnerships, and roadmap evolution, demonstrating how Qualcomm is helping customers and partners scale intelligence reliably, securely, and efficiently everywhere.

Charles Chebli 

Charles Chebli 

Managing Director UAE and Head of AI Cloud MEA, Qualcomm

11:50 am

Enterprise AI Is Ready. Is Your Data Ready For It?

Most organizations have access to powerful AI tools — but many still struggle to turn them into real business value. The challenge is not AI itself, it’s the data. Critical enterprise knowledge remains unstructured, fragmented, and often constrained by regulatory and sovereignty requirements, especially under frameworks like PDPL.

In this session, we explore a practical path forward: enabling AI to work directly on enterprise data where it lives — securely, with governance and sovereignty by design. We will also share real-world examples and sector use cases from organizations operating at scale in UAE.

Murad Abu Abed

Murad Abu Abed

AI Field Technical Director, Cohesity

12:05 pm

Agentic AI in Action: Real-World Industry Transformation

As AI evolves beyond automation, Agentic AI is enabling systems to independently make decisions, take actions, and adapt to changing conditions. This session explores real-world use cases across industries, highlighting how organizations are leveraging Agentic AI to improve efficiency, enhance customer experiences, and accelerate innovation while balancing governance, security, and human oversight.

Reece Clifford

Reece Clifford

Data & Analytics Advisor / Pre Sales Manager (Middle East, Turkey & Africa), SAS

12:20 pm

The Governance Imperative

Organizations are deploying AI faster than they can govern it, creating a critical Governance Execution Gap — the distance between where AI is being used and where organizations can see, control, evidence, and define it. Without a governed foundation, AI operates outside accountability and transparency, becoming a liability rather than an asset. Closing this gap is essential to transforming AI into a trusted, sustainable, and nationally valuable capability.

Mark Hailes

Mark Hailes

Co-founder & CTO, D Station

12:30 pm

Leveraging AI to Strengthen Business Security Operations

AI is changing the rules of cyber defence, and security operations need to keep pace. This session explores how SecurityHQ is leveraging AI to strengthen and continuously improve security operations, from the principles of Security Performance Engineering to the intelligence-led capabilities powering our Axcel platform. We’ll walk through how we are moving beyond traditional reactive security to deliver measurable outcomes, faster detection, and smarter response, giving businesses the performance and confidence they need in an increasingly complex threat environment.

Aaron Hambleton

Aaron Hambleton

SVP MEA, SecurityHQ

12:40 pm

Get Your GenAI Applications Ready with a Strong Data Foundation

Generative AI is moving rapidly from experimentation to enterprise-scale adoption — but many organizations are discovering that the real challenge is not the model itself, but the data behind it. Inconsistent, fragmented, and poorly governed data can quickly limit the accuracy, trustworthiness, and scalability of GenAI applications.
Join Denodo for this webinar to explore how organizations can build a strong, AI-ready data foundation that enables reliable, secure, and business-aligned GenAI initiatives. We will discuss the critical role of logical data management, semantic consistency, real-time access, governance, and trusted data delivery in supporting modern AI architectures such as RAG, AI agents, and enterprise copilots.
Dr. Alexey Sidorov

Dr. Alexey Sidorov

Chief Evangelist & Data Management Director, MEA, Denodo

12:50 pm

Converting AI Adoption into Measurable Outcomes

While many organizations have embraced AI, the challenge lies in translating adoption into tangible business value. This session explores strategies for turning AI investments into measurable outcomes, including improved efficiency, cost savings, revenue growth, and enhanced customer experiences. Attendees will gain insights into defining success metrics, scaling AI initiatives, and aligning technology efforts with business objectives to maximize return on investment.

Praneeth Vanteru

Praneeth Vanteru

Technical Evangelist, Manage Engine

1:00 pm

Summary & Takeaways

Speakers

Matt Eastwood

Matt Eastwood

SVP, World Wide Research

IDC

Read Bio

Harish Dunakhe

Harish Dunakhe

Senior Research Director, Software & Cloud (META)

IDC

Read Bio

Markus Leberecht

Markus Leberecht

Principal Engineer, Member of the EMEA Chief Technology Office

Intel Germany

Read Bio

Ola Sultan

Ola Sultan

Technical Lead MEA

Intel

Read Bio

Charles Chebli 

Charles Chebli 

Managing Director UAE and Head of AI Cloud MEA

Qualcomm

Read Bio

Mark Hailes

Mark Hailes

Co-founder & CTO

D Station

Read Bio

Reece Clifford

Reece Clifford

Data & Analytics Advisor / Pre Sales Manager (Middle East, Turkey & Africa)

SAS

Read Bio

Murad Abu Abed

Murad Abu Abed

AI Field Technical Director

Cohesity

Read Bio

Aaron Hambleton

Aaron Hambleton

SVP MEA

SecurityHQ

Read Bio

Dr. Alexey Sidorov

Dr. Alexey Sidorov

Chief Evangelist & Data Management Director, MEA

Denodo

Read Bio

Praneeth Vanteru

Praneeth Vanteru

Technical Evangelist

Manage Engine

Read Bio

Knowledge Hub

Resilient & Defensible Technical Strategies as Technology Moves Faster Than Ever

Across conversations with security and industry leaders across the GCC & the EU, what one finds impacting most Security leaders is that they are not resource-poor, they are choice-rich and time-starved.

Tim Chambers
| SecurityHQ
Regional Cybersecurity Consultant Lead – MEA
Learn More

Partners

Be Part of it!

Register Now