Turning AI Into Business Value
Overview
The UAE has emerged as one of the region’s most active AI economies, with enterprises showing a strong appetite for AI-led transformation. According to IDC, AI ranks among the country’s top digital investment priorities, with 78% of UAE organizations expected to increase AI and digital investments in 2026. The current geopolitical scenario, however, introduces a more complex operating environment shaped by greater cost pressure, risk sensitivity, and increased scrutiny of investment decisions.
For CIOs, the focus now is on sustaining AI momentum and delivering measurable business value amid increasing uncertainty. In today’s environment, business and technology leaders must not only justify AI investments but also ensure their AI strategies are resilient in the face of operational, economic, and geopolitical disruption.
Join us for this exclusive IDC Virtual AI Roadshow to explore how UAE organizations can continue advancing their AI agendas while responding to rising geopolitical uncertainty and a more demanding investment climate. Led by IDC’s top analysts and grounded in IDC’s extensive research on the impact of the current crisis, this session will dive deep into:
- Aligning AI investments with business priorities and near-term ROI
- Prioritizing lower-risk, high-value AI use cases
- Balancing cloud cost, performance, and resilience
- Strengthening data, governance, and sovereignty readiness
- Building resilient AI operating models

Agenda
Turning AI Into Business Value
One Day Event
Welcome Address
IDC Keynote- Infrastructure for the Agentic Era: From AI Pilots to AI Factories
AI is raising the bar for enterprise infrastructure. IDC keynote session will explore the evolution from traditional datacentres to purpose-built AI factories, examining how compute, cloud, and facilities must adapt to meet the scale, performance, and economics of the agentic enterprise.
Matt Eastwood
SVP, World Wide Research, IDC
Confidential AI – Infrastructure Controls for Sovereign Data
As organizations accelerate AI adoption, safeguarding sensitive data while maintaining regulatory compliance and operational trust has become a strategic priority. This session explores how confidential AI frameworks and infrastructure-level controls are enabling enterprises and public sector organizations to securely process, govern, and protect sovereign data across hybrid and cloud environments.
The discussion will examine the role of confidential computing, encryption-in-use, secure enclaves, access governance, and policy-driven infrastructure in building trusted AI environments that align with national data sovereignty mandates. Attendees will gain insights into how organizations can unlock AI innovation while ensuring critical data remains protected, compliant, and under sovereign control.
Markus Leberecht
Principal Engineer, Member of the EMEA Chief Technology Office, Intel Germany
Ola Sultan
Technical Lead MEA, Intel
Powering Intelligence Everywhere: From Device‑to‑Edge‑to‑Cloud
As AI adoption accelerates across industries, intelligence must scale seamlessly from the device to the edge and into the cloud. In this session, we explore how Qualcomm is enabling this new computing paradigm through a unified, end‑to‑end platform that delivers performance, efficiency, and scalability across the compute continuum .
Attendees will gain insight into Qualcomm’s device‑to‑edge‑to‑cloud strategy, including how its AI compute platforms support real‑world deployments across enterprise, cloud, and regulated environments. The session will highlight live implementations, ecosystem partnerships, and roadmap evolution, demonstrating how Qualcomm is helping customers and partners scale intelligence reliably, securely, and efficiently everywhere.
Charles Chebli
Managing Director UAE and Head of AI Cloud MEA, Qualcomm
Enterprise AI Is Ready. Is Your Data Ready For It?
Most organizations have access to powerful AI tools — but many still struggle to turn them into real business value. The challenge is not AI itself, it’s the data. Critical enterprise knowledge remains unstructured, fragmented, and often constrained by regulatory and sovereignty requirements, especially under frameworks like PDPL.
In this session, we explore a practical path forward: enabling AI to work directly on enterprise data where it lives — securely, with governance and sovereignty by design. We will also share real-world examples and sector use cases from organizations operating at scale in UAE.
Murad Abu Abed
AI Field Technical Director, Cohesity
Agentic AI in Action: Real-World Industry Transformation
As AI evolves beyond automation, Agentic AI is enabling systems to independently make decisions, take actions, and adapt to changing conditions. This session explores real-world use cases across industries, highlighting how organizations are leveraging Agentic AI to improve efficiency, enhance customer experiences, and accelerate innovation while balancing governance, security, and human oversight.
Reece Clifford
Data & Analytics Advisor / Pre Sales Manager (Middle East, Turkey & Africa), SAS
The Governance Imperative
Organizations are deploying AI faster than they can govern it, creating a critical Governance Execution Gap — the distance between where AI is being used and where organizations can see, control, evidence, and define it. Without a governed foundation, AI operates outside accountability and transparency, becoming a liability rather than an asset. Closing this gap is essential to transforming AI into a trusted, sustainable, and nationally valuable capability.
Mark Hailes
Co-founder & CTO, D Station
Leveraging AI to Strengthen Business Security Operations
AI is changing the rules of cyber defence, and security operations need to keep pace. This session explores how SecurityHQ is leveraging AI to strengthen and continuously improve security operations, from the principles of Security Performance Engineering to the intelligence-led capabilities powering our Axcel platform. We’ll walk through how we are moving beyond traditional reactive security to deliver measurable outcomes, faster detection, and smarter response, giving businesses the performance and confidence they need in an increasingly complex threat environment.
Aaron Hambleton
SVP MEA, SecurityHQ
Get Your GenAI Applications Ready with a Strong Data Foundation
Dr. Alexey Sidorov
Chief Evangelist & Data Management Director, MEA, Denodo
Converting AI Adoption into Measurable Outcomes
While many organizations have embraced AI, the challenge lies in translating adoption into tangible business value. This session explores strategies for turning AI investments into measurable outcomes, including improved efficiency, cost savings, revenue growth, and enhanced customer experiences. Attendees will gain insights into defining success metrics, scaling AI initiatives, and aligning technology efforts with business objectives to maximize return on investment.
Praneeth Vanteru
Technical Evangelist, Manage Engine
Summary & Takeaways
Matt Eastwood
Matt Eastwood is Senior Vice President of IDC’s enterprise infrastructure, cloud, telecom, security, developers, channels and enabling technology research groups. Mr. Eastwood and his team research people, process and technology trends affecting the enterprise technology marketplace worldwide. Mr. Eastwood first joined IDC in 2000 as part of the server team and his responsibilities have evolved and expanded during his tenure. In his current role, he leads a team of more than 100 analysts providing insights and analysis to IT suppliers, buyers, investors, and distributors through more than 75 syndicated research programs. Mr. Eastwood also leads IDC’s BuyerView primary research programs which are focused on defining emerging trends in cloud, developers, service providers, edge, AI and security.
Mr. Eastwood joined IDC in 2000. He provides in-depth market analysis, research, and consulting on all aspects of the enterprise infrastructure marketplace to IT professionals, investors, resellers and technology suppliers. During his tenure at IDC, Mr. Eastwood has led IDC primary research focused on emerging trends in enterprise systems and data centers. This primary research allows IDC to make continuous assessments regarding how customers are deploying and using enterprise infrastructure power digital transformation. Recent topics covered in Mr. Eastwood’s research include: Software Defined Infrastructure, Integrated infrastructure, Convergence, Disaggregated Infrastructure, Virtualization & Automation, Cloud Computing, High Availability, Platform Migration and Datacenter Workloads. Mr. Eastwood also serves as IDC’s lead analyst covering Dell and VMware.
Prior to joining IDC, Mr. Eastwood worked for twelve years as a senior project manager and environmental consultant at CDM Smith in Boston. Mr. Eastwood was responsible for managing the planning and design of large environmental infrastructure projects including wastewater collection and treatment facilities. In addition, Mr. Eastwood served as Operations Manager of the firm’s New England practice.
Mr. Eastwood received a bachelor’s degree in Civil/Environmental Engineering from Northeastern University in Boston and earned his MS in Engineering Project Management from WPI in Worcester, MA. He is a Registered Professional Engineer (PE) in Massachusetts.
Event Sessions
One Day Event 11:05 am
IDC Keynote- Infrastructure for the Agentic Era: From AI Pilots to AI Factories
AI is raising the bar for enterprise infrastructure. IDC keynote session will explore the evolution from traditional datacentres to purpose-built AI factories, examining how compute, cloud, and facilities must adapt to meet the scale, performance, and economics of the agentic enterprise.
Harish Dunakhe
Harish Dunakhe leads IDC’s research & advisory practice for the software program in the Middle East, Africa, and Turkey (META) region.
He is responsible for a team of research analysts and manages the delivery of insights in IDC’s software program and syndicated research. Harish and his team have expertise in studying technology trends to provide our clients with thought leadership and actionable insights. He is based in Dubai.
Harish has a strong understanding of leveraging technologies to solve business problems in the public sector, travel & transportation, hospitality, IT, and retail. He has significant knowledge of emerging technologies such as blockchain, RPA, artificial intelligence, and cloud. He works with clients to understand the intricacies, opportunities, and challenges involved in their technology transformation journeys.
Harish brings more than 17 years of experience working with leading system integrators and other technology companies across the Middle East, South Asia, and India. Prior to joining IDC, he held senior roles spanning technology sales strategy, program governance, and large account business planning at Global MNCs such as Wipro, DXC Technology, and Sonata Software.
Markus Leberecht
Markus Leberecht has spent his career at Intel holding a variety of individual and managerial roles in technical sales since joining the company in June 2006. He is member of the EMEA Chief Technology Office as a specialist in cloud service provider infrastructure and its security. He holds a doctorate degree from the University of Technology, Munich, Germany, an MSEE from the Georgia Institute of Technology, Atlanta, and is a Certified Information Systems Security Professional (CISSP).
Event Sessions
One Day Event 11:20 am
Confidential AI – Infrastructure Controls for Sovereign Data
As organizations accelerate AI adoption, safeguarding sensitive data while maintaining regulatory compliance and operational trust has become a strategic priority. This session explores how confidential AI frameworks and infrastructure-level controls are enabling enterprises and public sector organizations to securely process, govern, and protect sovereign data across hybrid and cloud environments.
The discussion will examine the role of confidential computing, encryption-in-use, secure enclaves, access governance, and policy-driven infrastructure in building trusted AI environments that align with national data sovereignty mandates. Attendees will gain insights into how organizations can unlock AI innovation while ensuring critical data remains protected, compliant, and under sovereign control.
Ola Sultan
Event Sessions
One Day Event 11:20 am
Confidential AI – Infrastructure Controls for Sovereign Data
As organizations accelerate AI adoption, safeguarding sensitive data while maintaining regulatory compliance and operational trust has become a strategic priority. This session explores how confidential AI frameworks and infrastructure-level controls are enabling enterprises and public sector organizations to securely process, govern, and protect sovereign data across hybrid and cloud environments.
The discussion will examine the role of confidential computing, encryption-in-use, secure enclaves, access governance, and policy-driven infrastructure in building trusted AI environments that align with national data sovereignty mandates. Attendees will gain insights into how organizations can unlock AI innovation while ensuring critical data remains protected, compliant, and under sovereign control.
Charles Chebli
Charles Chebli is a senior executive operating at the intersection of artificial intelligence, sovereign cloud, and national digital transformation strategies across the Middle East and Africa.
As Managing Director UAE and Head of AI Cloud MEA at Qualcomm, he leads the regional strategy to position AI as a core economic and infrastructure layer, driving large-scale partnerships with governments, sovereign entities, and global technology leaders to enable next-generation AI ecosystems.
Charles brings a proven track record of building and scaling strategic businesses from inception to multi-billion-dollar impact. During his career, he established and grew one of the region’s most critical AI companies into a global top-tier portfolio, delivering significant revenue growth while shaping the foundations of sovereign AI infrastructure.
He is recognized for his ability to translate emerging technologies into board-level value creation, advising on AI investment strategy, infrastructure economics, and ecosystem development. Through his work, he has contributed in a practical way to the Gulf region’s evolving AI journey, in line with national efforts on economic diversification and digital sovereignty.
Charles holds a Master’s degree in Artificial Intelligence for Public Services, and is a frequent advisor and speaker on AI as critical infrastructure, enterprise transformation, and the future of intelligent economies.
Event Sessions
One Day Event 11:35 am
Powering Intelligence Everywhere: From Device‑to‑Edge‑to‑Cloud
As AI adoption accelerates across industries, intelligence must scale seamlessly from the device to the edge and into the cloud. In this session, we explore how Qualcomm is enabling this new computing paradigm through a unified, end‑to‑end platform that delivers performance, efficiency, and scalability across the compute continuum .
Attendees will gain insight into Qualcomm’s device‑to‑edge‑to‑cloud strategy, including how its AI compute platforms support real‑world deployments across enterprise, cloud, and regulated environments. The session will highlight live implementations, ecosystem partnerships, and roadmap evolution, demonstrating how Qualcomm is helping customers and partners scale intelligence reliably, securely, and efficiently everywhere.
Mark Hailes
Mark Hailes is the co-founder and Chief Technology Officer at Dstation, serving as the technical visionary who drives the strategy and engineering behind the company’s most complex builds. Specializing in architecting highly scalable digital products, Mark has fostered a culture of engineering leadership that balances cutting-edge innovation with architectural stability. By seamlessly bridging the gap between high-level business goals and robust technical execution, he ensures that every solution built is inherently future-proof. Under his technical stewardship, Dstation delivers resilient, forward-thinking platforms engineered to scale seamlessly alongside their partner’s evolving business needs.
Event Sessions
One Day Event 12:20 pm
The Governance Imperative
Organizations are deploying AI faster than they can govern it, creating a critical Governance Execution Gap — the distance between where AI is being used and where organizations can see, control, evidence, and define it. Without a governed foundation, AI operates outside accountability and transparency, becoming a liability rather than an asset. Closing this gap is essential to transforming AI into a trusted, sustainable, and nationally valuable capability.
Reece Clifford
Event Sessions
One Day Event 12:05 pm
Agentic AI in Action: Real-World Industry Transformation
As AI evolves beyond automation, Agentic AI is enabling systems to independently make decisions, take actions, and adapt to changing conditions. This session explores real-world use cases across industries, highlighting how organizations are leveraging Agentic AI to improve efficiency, enhance customer experiences, and accelerate innovation while balancing governance, security, and human oversight.
Murad Abu Abed
Murad Abu Abed is an AI Field Technical Director at Cohesity, specializing in enterprise AI, data security, and sovereign data architectures across the Middle East. With over 20 years of experience in data management, cybersecurity, and solution architecture, he helps organizations unlock the value of their data while ensuring strong governance and compliance.
He focuses on enabling AI adoption in regulated industries, ensuring data sovereignty, resilience, and security are built into enterprise AI strategies by design.
Event Sessions
One Day Event 11:50 am
Enterprise AI Is Ready. Is Your Data Ready For It?
Most organizations have access to powerful AI tools — but many still struggle to turn them into real business value. The challenge is not AI itself, it’s the data. Critical enterprise knowledge remains unstructured, fragmented, and often constrained by regulatory and sovereignty requirements, especially under frameworks like PDPL.
In this session, we explore a practical path forward: enabling AI to work directly on enterprise data where it lives — securely, with governance and sovereignty by design. We will also share real-world examples and sector use cases from organizations operating at scale in UAE.
Aaron Hambleton
Aaron is the Senior Vice President for the Middle East and Africa, leading Advisory Services at SecurityHQ. With over a decade of cybersecurity experience, he has worked across sectors including financial services, retail, insurance, government, and telecommunications. A GIAC Certified Defence Analyst (GCDA), Aaron brings deep expertise in incident response, threat hunting, vulnerability management, security operations, threat intelligence, and cybersecurity consultancy. He is dedicated to helping organisations enhance resilience and navigate today’s evolving cyber threat landscape.
Event Sessions
One Day Event 12:30 pm
Leveraging AI to Strengthen Business Security Operations
AI is changing the rules of cyber defence, and security operations need to keep pace. This session explores how SecurityHQ is leveraging AI to strengthen and continuously improve security operations, from the principles of Security Performance Engineering to the intelligence-led capabilities powering our Axcel platform. We’ll walk through how we are moving beyond traditional reactive security to deliver measurable outcomes, faster detection, and smarter response, giving businesses the performance and confidence they need in an increasingly complex threat environment.
Dr. Alexey Sidorov
Dr. Alexey Sidorov is the chief evangelist at Denodo. He was born with a passion for data programmed in his DNA and began his career 27 years ago building a volumetric model of radioactive pollution within the Chernobyl nuclear disaster zone for the Russian Academy of Science. He has since earned a reputation for being a trusted strategic adviser across all aspects of data management. Prior to joining Denodo, Alexey built and managed enterprise-wide data integration platforms for industry giants like Nokia and Deutsche Bank. In the last 15 years, he has been helping many companies across three continents to digitally transform their businesses with cutting-edge data technologies from Teradata and Informatica.
Event Sessions
One Day Event 12:40 pm
Get Your GenAI Applications Ready with a Strong Data Foundation
Praneeth Vanteru
Event Sessions
One Day Event 12:50 pm
Converting AI Adoption into Measurable Outcomes
While many organizations have embraced AI, the challenge lies in translating adoption into tangible business value. This session explores strategies for turning AI investments into measurable outcomes, including improved efficiency, cost savings, revenue growth, and enhanced customer experiences. Attendees will gain insights into defining success metrics, scaling AI initiatives, and aligning technology efforts with business objectives to maximize return on investment.
Knowledge Hub
Resilient & Defensible Technical Strategies as Technology Moves Faster Than Ever
Across conversations with security and industry leaders across the GCC & the EU, what one finds impacting most Security leaders is that they are not resource-poor, they are choice-rich and time-starved.