Partner Spotlight
Dan Sommer
Senior Director, Market Intelligence Lead
Qlik
From Oscillation to Orchestration: Why AI Needs a New Operating Model
History is full of false choices. Centralized or decentralized. Control or freedom. Order or chaos. We keep swinging between extremes, convinced the next swing will finally fix things. It rarely does.
The same pattern is now playing out with AI.
On one side, enterprises are being pulled toward centralization. Large technology stacks promise control, governance, compliance, and cost efficiency. Regulations tighten. Data sovereignty matters. Leaders are under pressure to scale AI responsibly while keeping risk in check.
On the other side, decentralization is exploding. Employees are using AI tools independently. Shadow AI is everywhere. New data sources appear daily. Autonomous agents are being spun up faster than policies can keep up. Individual productivity is soaring, but enterprise value is stalling. MIT research highlights this paradox clearly: usage is rising, returns are not.
This tension is not accidental. It’s structural.
Data now lives everywhere. Agents demand autonomy. Roles and responsibilities are shifting. Hierarchies are breaking down. Soon, every employee will act like a digital CEO, managing swarms of agents that execute work on their behalf. Innovation is moving faster than governance, and the pendulum is swinging faster each year.
Trying “to pick a side” no longer works. Centralization alone kills innovation. Full decentralization destroys trust and coherence. The result is fragmentation, rising costs, and stalled outcomes.
What’s needed is a new motion entirely.
Real progress, as history reminds us, came when opposing models were connected through a grid. Not one side winning, but both working together. AI now needs the same treatment.
An orchestrated enterprise is built on three foundations: integrity at the core, an interoperable intelligence spine, and innovation at the edge. Data remains trusted and governed. Systems stay adaptable and connected. Innovation is allowed to flourish, but in context.
This is where Qlik positions itself. By acting as an intelligence layer that connects data with context and action, it helps enterprises orchestrate data, agents, roles, and execution as one system. The result is a network effect: disconnected AI sparks become a coordinated engine for value.
The future of AI is not centralized or decentralized.
It’s orchestrated.