Andrea Siviero leads IDC’s European Digital Business and Future of Work Research group. The group provides market research insights to foster a purposeful and fair adoption of technologies supporting digital societies, businesses and workforce and empower tech providers in strategic decision making, planning and go-to-market activities. Siviero also co-leads the IDC Worldwide MacroTech Research program, focused on the intertwined connection between the Economical and Digital worlds – analyzing the impact key MacroEconomic factors have on the digital landscape and viceversa, how technologies are impacting economies around the world.

Siviero advises IT players on building a forward-looking digital business and workforce strategy, while providing an in-depth view on future of work technology adoption, key digital use cases, macroeconomic digital impact, and digital regulations and emerging technology, via qualitative subscriptions and custom consulting projects. He has extensive experience with large strategy and go-to-market projects with IT providers. He is a member of IDC’s global Tech Storytellers taskforce and he is passionate about public speaking and customer engagement opportunities.

He joined IDC’s European team in 2014 and has become a recognized independent analyst across Europe and beyond in the vertical markets and digital business space. He is based in Italy and he holds a joint PhD in mathematics between the Université Bordeaux I (France) and the Universiteit Leiden (the Netherlands). During his PhD, he covered scientific research, academic teaching, and vocational training. He is a native Italian speaker and he is fluent in English and French.

Dani SYED is a globally recognized tech leader and cybersecurity expert, known for building purposeful technology companies that simplify business operations, strengthen digital security, and foster resilient organizations.

He is the Founder and CEO of KIDAN, a Swiss-based enterprise technology firm, through which he has helped over 1,000 organizations enhance their IT management, cybersecurity posture, and digital transformation strategies.

With a strong background in secure business architectures, digital risk management, and IT governance, Dani combines deep technical expertise with sharp business acumen. His leadership approach blends innovation with structure, guiding both enterprises and SMEs through secure, scalable digital evolution.

With over 20,000 followers and an active voice in the global tech community, Dani regularly shares insights on cybersecurity, digital resilience, and ethical tech adoption. He contributes to international conferences, executive forums, and board-level initiatives that shape the direction of secure digital transformation.

His insights are grounded in real-world leadership experience, having led hundreds of transformation projects — including for Fortune 50 companies — with a consistent emphasis on resilience, compliance, and long-term impact.

In addition to his operational role, Dani plays an active part in various national and international initiatives focused on the future of cybersecurity and digital trust. He continues to shape conversations around innovation, governance, and accessibility, bringing a cybersecurity-first perspective to the evolving digital landscape.