25 Nov 2025
Nieuwegein, Netherlands
IDC Digital Enterprise Summit – Benelux
Creating the AI-fueled Business of the Future
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Creating the AI-fueled Business of the Future
Overview
The past two years have been marked by the rising enthusiasm of business executives for the opportunities and promises of AI to reimagine their business and operating models and drive sustainable business value. AI has become a key accelerators of organizations’ digital roadmaps, driving a double-digit growth of digital investments in the region.
What stands out in Europe is that an overwhelming 99% of CEOs have identified “using AI responsibly” as a paramount priority for their organizations, pointing to the need for an economically, environmentally and socially sustainable value generation.
Today, senior management is effectively under pressure to deliver a tangible return on these investments and to scale proof of concepts to accelerate their AI-Fueled Business. This will require organizations to focus on key success factors that are differentiating leading organizations from peers, including having the right strategy, overcoming organizational silos, having a solid, intelligent and secure architecture, and a governance-by design approach.
General Information
Time
9:00 – 16:30
Date
Tuesday, 25 November 2025
Location
Green Village, Utrecht
Language
English
Expert perspectives
Hear directly from industry experts as they share their perspectives on the technologies and strategies redefining the future. Gain valuable knowledge and practical takeaways to help you navigate tomorrow’s business landscape.
IDC Keynote: The 2025 CIO Playbook: Driving Digital Business Value in the Age of AI
Two years on from the widespread commercial use of GenAI, and with the Agentic AI revolution on the horizon, the expectations of CEOs and the Board of Directors regarding the potential of AI to transform business and operational models are at their highest. Yet, many organizations are struggling to realize the expected business outcomes from their AI investments. Technology leaders are increasingly being asked to provide concrete answers to questions such as: what are the key success factors in transforming their business with AI? How can they prepare their organisation to deliver measurable business value?
CIOs have now a unique opportunity to transcend traditional IT management roles and reinforce their strategic role, emerging as Digital Business Orchestrators. In this session, we will provide an overview of the digital market and share best practices on how to close digital business execution gaps and unlock sustainable business value from AI.
Andrea Siviero | IDC
Senior Research Director, EMEA Digital Business & Economy, Future of Work
Andrea Siviero
Andrea Siviero leads IDC’s European Digital Business and Future of Work Research group. The group provides market research insights to foster a purposeful and fair adoption of technologies supporting digital societies, businesses and workforce and empower tech providers in strategic decision making, planning and go-to-market activities. Siviero also co-leads the IDC Worldwide MacroTech Research program, focused on the intertwined connection between the Economical and Digital worlds – analyzing the impact key MacroEconomic factors have on the digital landscape and viceversa, how technologies are impacting economies around the world.
Siviero advises IT players on building a forward-looking digital business and workforce strategy, while providing an in-depth view on future of work technology adoption, key digital use cases, macroeconomic digital impact, and digital regulations and emerging technology, via qualitative subscriptions and custom consulting projects. He has extensive experience with large strategy and go-to-market projects with IT providers. He is a member of IDC’s global Tech Storytellers taskforce and he is passionate about public speaking and customer engagement opportunities.
He joined IDC’s European team in 2014 and has become a recognized independent analyst across Europe and beyond in the vertical markets and digital business space. He is based in Italy and he holds a joint PhD in mathematics between the Université Bordeaux I (France) and the Universiteit Leiden (the Netherlands). During his PhD, he covered scientific research, academic teaching, and vocational training. He is a native Italian speaker and he is fluent in English and French.
Event Sessions
Tuesday, November 25 2025 9:40 am | Location:
IDC Keynote: The 2025 CIO Playbook: Driving Digital Business Value in the Age of AI
Two years on from the widespread commercial use of GenAI, and with the Agentic AI revolution on the horizon, the expectations of CEOs and the Board of Directors regarding the potential of AI to transform business and operational models are at their highest. Yet, many organizations are struggling to realize the expected business outcomes from their AI investments. Technology leaders are increasingly being asked to provide concrete answers to questions such as: what are the key success factors in transforming their business with AI? How can they prepare their organisation to deliver measurable business value?
CIOs have now a unique opportunity to transcend traditional IT management roles and reinforce their strategic role, emerging as Digital Business Orchestrators. In this session, we will provide an overview of the digital market and share best practices on how to close digital business execution gaps and unlock sustainable business value from AI.
Responsible AI at Scale: What it takes to operationalize ethical, impactful, and scalable AI initiatives
Our Partners
Quadient
Quadient – The world’s most powerful omnichannel customer communications solutions.
Quadient is the global leader in Customer Communications Management (CCM), empowering over 12,000 organizations to deliver personalized, compliant, and seamless customer interactions across all channels. Our platform, Quadient Inspire, helps businesses create, automate, and optimize business communications at scale. Recognized by Gartner, IDC, and Aspire as a market leader, Quadient supports global brands like Randstad, Engie, Generali, Dell, Siemens, E.ON, and ING in transforming their customer experience strategies.
Venue
Global influencers shared powerful stories of how they confronted challenges — and created opportunities from them
IDC Analysts
Marc Dowd
Vice President, Executive Advisory
IDC
Read Bio
Marc Dowd
Tracy Keeling
Advisory Partner, Executive Advisory, IDC
Read Bio
Tracy Keeling
Tracy Keeling has been a leading COO/CIO/CDO for over ten years and has worked in companies ranging from innovative start-ups to multi-national organizations. She has advised and sat on boards, worked with and delivered as a CIO and other Digital Leaders on technology selection, IT team structure and organization, digital strategy, and business growth for companies.
Tracy is focused on strategic alignment of business and technology objectives, ensuring that investments in IT can be traced to specific outcomes required by organizations’ leadership. She works with digital leaders and their teams to identify practical and deliverable innovation and emerging technology that can be delivered in realistic timescales. Her practical experience of managing IT in large organizations allows him to help navigate conflicting priorities and fast-changing business environments. In addition to working at this strategic level, Tracy has recent hands-on experience with full accountability for IT as a board level CDIO.
She has acted as board advisor to companies in various sectors and has served on the executive board as the IT leader of several others and has experience working in such sectors as manufacturing, banking, UK government, healthcare, and FMCG. Having acted as mentor or advisor to several IT leaders, she understands the benefit of the trusted advisor relationship.
Tracy has worked on some of the largest and most complex global transformations. She has worked with and managed teams from around the world, gaining the ability to adapt to different cultures and work practices to achieve the results businesses need.
Giulia Carosella
Research Manager, Digital Transformation, IDC Europe
Read Bio
Giulia Carosella
Giulia Carosella leads IDC’s European Digital Business Research. In her role she advises ICT players on European digital business market trends, supporting them in their planning, go-to-market and sales cycles with market research, custom projects, as well as honoraria.
Her research covers European digital strategies and roadmaps, looking at how European organizations create business value through the use of digital technologies. This includes analyzing key digital priorities and use cases, digital business models, key metrics for value assessment, and new organizational structures. In her role, she also focuses on the digital business platform and the shift towards open, flexible, and data-driven architectures.
Before joining IDC in 2017, Carosella worked as a technology risk consultant for Protiviti and as a research analyst for the Decision Sciences Department at the Bocconi University.
Carosella holds a master’s in Economics and Management of Innovation and Technology, and a bachelor’s degree in Business Administration and Management from Bocconi University (Milan, Italy).
She is based in Milan and speaks Italian and English fluently.
Andrea Siviero
Senior Research Director, EMEA Digital Business & Economy, Future of Work
IDC
Read Bio
Andrea Siviero
Andrea Siviero leads IDC’s European Digital Business and Future of Work Research group. The group provides market research insights to foster a purposeful and fair adoption of technologies supporting digital societies, businesses and workforce and empower tech providers in strategic decision making, planning and go-to-market activities. Siviero also co-leads the IDC Worldwide MacroTech Research program, focused on the intertwined connection between the Economical and Digital worlds – analyzing the impact key MacroEconomic factors have on the digital landscape and viceversa, how technologies are impacting economies around the world.
Siviero advises IT players on building a forward-looking digital business and workforce strategy, while providing an in-depth view on future of work technology adoption, key digital use cases, macroeconomic digital impact, and digital regulations and emerging technology, via qualitative subscriptions and custom consulting projects. He has extensive experience with large strategy and go-to-market projects with IT providers. He is a member of IDC’s global Tech Storytellers taskforce and he is passionate about public speaking and customer engagement opportunities.
He joined IDC’s European team in 2014 and has become a recognized independent analyst across Europe and beyond in the vertical markets and digital business space. He is based in Italy and he holds a joint PhD in mathematics between the Université Bordeaux I (France) and the Universiteit Leiden (the Netherlands). During his PhD, he covered scientific research, academic teaching, and vocational training. He is a native Italian speaker and he is fluent in English and French.
Event Sessions
Tuesday, November 25 2025 9:40 am | Location:
IDC Keynote: The 2025 CIO Playbook: Driving Digital Business Value in the Age of AI
Two years on from the widespread commercial use of GenAI, and with the Agentic AI revolution on the horizon, the expectations of CEOs and the Board of Directors regarding the potential of AI to transform business and operational models are at their highest. Yet, many organizations are struggling to realize the expected business outcomes from their AI investments. Technology leaders are increasingly being asked to provide concrete answers to questions such as: what are the key success factors in transforming their business with AI? How can they prepare their organisation to deliver measurable business value?
CIOs have now a unique opportunity to transcend traditional IT management roles and reinforce their strategic role, emerging as Digital Business Orchestrators. In this session, we will provide an overview of the digital market and share best practices on how to close digital business execution gaps and unlock sustainable business value from AI.
Knowledge Hub
5 Lessons to Shape Your AI Digital Future: Learning from the Past
A little over a year ago, a new phase of the digital business era began with OpenAI’s launch of ChatGPT. The generative AI (GenAI) boom is expected to roundly influence what comes next: AI Everywhere. AI is expected to become a driving force of our digital future, impacting individual lives, consumers, citizens, workers, businesses, and society.
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