Martina Longo is a research manager in the IDC EMEA Digital Business and AI Transformation Strategy Research Group. In her role she advises ICT players on how organizations create business value using digital technologies. She also leads the IDC EMEA Digital Native Business research, focused on a mix of start-ups, scaleups, and more mature digital natives. She also collaborates with the EMEA C-Suite Tech Agenda research, analyzing technology investments and buyer preferences across C-suites in the EMEA region. She also examines how C-suite leaders are evolving as a result of key market trends and technology innovations (e.g., AI).

Nuno Abreu is the Head of Information Technology at Unilever FIMA, where he leads the digital transformation agenda with a strong focus on innovation, automation, and operational excellence.

With a degree in Electrical and Computer Engineering from Instituto Superior Técnico, he brings nearly three decades of experience in IT leadership, project management, systems architecture, and business process optimisation – a domain he is deeply passionate about.

Nuno has spearheaded strategic initiatives including process dematerialisation and orchestration, modernisation of analytics systems, data centre-to-cloud migration, rollout of field execution solutions, and the adoption of low-code platforms to extend agility where traditional ERP systems fall short. He has also led experimental initiatives to support new business ideas and explore emerging technologies.

In this role, he bridges global corporate standards with local business needs, delivering impactful solutions across the entire business landscape.

Luis Pereira is Territory Manager foreseeing Portugal, PALOP and Galicia. With more than 20 years’ experience in the analytics space he has served in several roles in consulting and sales engineering to unleash the power of data and help organizations in their transformation to become data-driven. He has delivered successful solutions ranging from data fabric, enterprise reporting and self-service discovery, from traditional approaches to more recent trends applying GenAI to optimize operational proficiency, improve adoption, and achieve real data democratization. Before joining Strategy he held a junior teacher position for Statistics subject in his University. He holds a Master’s Degree in Computer Engineering from IST.

David Ferreira is Head of the Data, AI & RPA unit at Minsait Portugal, where he leads multidisciplinary teams in delivering impactful solutions across data platforms, business intelligence, and AI-driven automation. With over 20 years of experience in a career rooted in consulting and a passion for solving complex business challenges, he works closely with organizations to unlock the strategic potential of data.

Over the years, he has led numerous data- and analytics-driven digital transformation projects for clients in banking, retail, and industry, including initiatives focused on modernizing data platforms, enhancing governance and data quality, implementing advanced analytics, and fostering a data-driven culture.

His academic background includes a degree in Computer Science and a postgraduate program in Business Intelligence & Analytics.

Bruno Borges leads the digital agenda at Volvo Car Portugal as Digital & IT Director and Management Team member. With a background in Telecommunications and Informatics Engineering (IST) and Finance (CFA Institute), he specializes in digital transformation, data & analytics, omnichannel experience, and automation. Bruno bridges business and technology, delivering strategic initiatives across the automotive, banking, financial services, and technology sectors—driving operational excellence and business growth.

Bruno holds degrees in Management, Mathematics and Information Management and he’s currently the Head of Data Science & AI at novobanco, leading a team specialized in data analytics, data science, ML Engineering and R&D to deliver cutting edge AI and machine learning assets  at scale. He is a seasoned data science leader with a +15 years career in data science, having started as a hands-on data scientist himself. His experience spans different geographies and industries including banking, retail, utilities and others.

Daniel Ferreira is a cybersecurity professional with more than 25 years of experience in computer and network security. Over his career, he has progressed from technical engineering roles to security architecture, consulting, and leadership positions. Currently, he is Regional Sales Manager at Fortinet Portugal, leading a team of Sales Security Engineers who support clients and partners in developing robust cybersecurity strategies that ensure protection, resilience, and business continuity.