In his role as associate research director for IT services and software across the Middle East, Turkey, and Africa (META), Melih drives IDC’s regional research and consulting engagements in the areas of IT services, Cloud, artificial intelligence (AI), and intelligent automation.

He first joined IDC in 2012 as a senior research analyst located out of IDC’s Istanbul office, with various responsibilities for the firm’s IT services, cloud computing, software, and telecom domains — both in Turkey and across the wider META region. Between 2016 and 2021, Melih headed the international marketing and investor relations practice at P.I. Works, a global automation and AI software vendor that serves telecom operators.

Now back at IDC, Melih is leveraging his vast experience in the IT services, cloud, software, and telecommunications domains to advise clients on go-to-market strategies, technology marketing and promotion activities, and market trends analysis. He is also driving a wide variety of research and consulting projects across the META region.

Melih has also previously served as enterprise channel and marketing manager at Nortel Turkey and as business development and strategy manager at Netaş, one of the leading systems integrators in Turkey and a former Nortel subsidiary. He possesses a bachelor’s degree in electrical engineering and received his MBA from Esslingen University of Applied Sciences in Germany. He has worked as a business development specialist at HP and wrote his MBA thesis for the company, covering European retail channel trends and winning strategies for channel businesses.