Roberta is the leader of the European industry research team at IDC. Her responsibilities encompass overseeing research coverage across the full range of sectors, including Energy & Utilities, Resources, Financial Services, Healthcare and Life Science, Government, Infrastructure and Transportation, Manufacturing, and Retail.​

She is also involved in IDC’s Future of Industry Ecosystems and Future of Operations practices as the executive sponsor for Europe. ​

Roberta’s core expertise lies in industry and business transformation, with a distinct emphasis on the energy and utilities sector. She possesses a strong understanding of applying digital technologies to innovate core business processes, enhance customer experiences, and seamlessly integrate IT and operational technology.​

Moreover, drawing from her extensive background in industry research and strategic advisory, Roberta offers insights into industry-specific implications of topics such as artificial intelligence, the future of work, and sustainability. ​

These insights are provided to both technology suppliers and buyers seeking informed guidance.​

Roberta’s contributions extend beyond research and advisory, as she frequently speaks at conferences and moderates discussions. ​

Roberta is based in the IDC Italy office in Milan.​

Andrea Siviero leads IDC’s European Digital Business and Future of Work Research group. The group provides market research insights to foster a purposeful and fair adoption of technologies supporting digital societies, businesses and workforce and empower tech providers in strategic decision making, planning and go-to-market activities. Siviero also co-leads the IDC Worldwide MacroTech Research program, focused on the intertwined connection between the Economical and Digital worlds – analyzing the impact key MacroEconomic factors have on the digital landscape and viceversa, how technologies are impacting economies around the world.

Siviero advises IT players on building a forward-looking digital business and workforce strategy, while providing an in-depth view on future of work technology adoption, key digital use cases, macroeconomic digital impact, and digital regulations and emerging technology, via qualitative subscriptions and custom consulting projects. He has extensive experience with large strategy and go-to-market projects with IT providers. He is a member of IDC’s global Tech Storytellers taskforce and he is passionate about public speaking and customer engagement opportunities.

He joined IDC’s European team in 2014 and has become a recognized independent analyst across Europe and beyond in the vertical markets and digital business space. He is based in Italy and he holds a joint PhD in mathematics between the Université Bordeaux I (France) and the Universiteit Leiden (the Netherlands). During his PhD, he covered scientific research, academic teaching, and vocational training. He is a native Italian speaker and he is fluent in English and French.