IDC Directions Türkiye

IDC Directions Türkiye

16 Jun 2026

Unlocking Market Opportunities Through AI-Led Innovation

Organizations across Türkiye are accelerating their AI journeys, working to unlock greater value from generative AI while preparing for an agentic AI future. Both public and private sector entities are moving beyond isolated experimentation toward widespread adoption and integration. As we look to 2026 and beyond, one imperative will define the agenda: turning AI investments into tangible business outcomes.

 

IDC Türkiye Directions 2026 in Istanbul will reveal the trends, predictions, and outlooks set to shape the country’s technology markets in the year ahead. The event will examine how technology vendors, service providers, and partners can harness AI’s transformative impact across data, automation, sovereignty, and security and how tech buyers are reshaping their priorities in response.

 

Join us to uncover market opportunities, decode evolving tech buyer behavior, reimagine digital value, and benchmark AI readiness, as leading IDC analysts share the essential guidance your business needs to thrive in Türkiye’s next chapter of digital transformation.

Agenda

IDC Directions Türkiye

One Day Event

9:00 am

Registration and Networking

9:30 am

IDC Welcome Address

Eren Eser

Eren Eser

Associate Research Director, Türkiye, IDC

9:35 am

Preparing for the Agent Economy: Where the Next Trillion in Tech Value Will Be Created

Eren Eser

Eren Eser

Associate Research Director, Türkiye, IDC

10:05 am

AI Evolution and the Emergence of Agentic AI in Türkiye

Melih Murat

Melih Murat

Associate Research Director, Artificial Intelligence (META), IDC

10:25 am

Panel Discussion: From AI Ambition to Business Impact: The Türkiye Tech Buyer Agenda for 2026 and Beyond

11:05 am

Coffee Break

11:35 am

Driving Customer Value Through Innovation: IDC’s Solutions for Navigating Disruptive Change

Onur Hamitoglu

Onur Hamitoglu

Senior Sales Director, IDC

11:55 am

Panel Discussion: Capturing the Opportunity: How Vendors, Service Providers, and Partners Can Lead Türkiye’s AI-Led Growth

12:35 pm

Closing Remarks

Eren Eser

Eren Eser

Associate Research Director, Türkiye, IDC

12:40 pm

Networking Lunch

Venue

Wyndham Grand Levent, Istanbul

Esentepe, Büyükdere Caddesi No:177 D:183, 34394 Şişli/İstanbul