This keynote sets the strategic foundation for the day, exploring how organizations are moving beyond isolated AI use cases toward integrated, agentic systems that deliver measurable business outcomes. Drawing on IDC research, this session will clarify where AI is already creating tangible value, where expectations exceed reality, and how leading enterprises are evolving their operating models to capture sustainable advantage.

AI agents are no longer theoretical. They’re researching products, negotiating terms, automating approvals and completing purchases – acting on behalf of people and organisations in real digital ecosystems. The age of agentic AI has begun, bringing with it new opportunities for productivity, customer engagement and automation.
But with opportunity comes complexity.

Today’s identity systems were designed for humans, not autonomous agents.
How do you know which agent is acting on behalf of which employee or customer?
How do you verify their intent, authorise their scope, or revoke their access?

Without trusted digital frameworks, agentic interactions – whether internal or customer-facing – risk becoming opaque, insecure, and impossible to govern, threatening operational integrity and customer trust alike.
Alex Laurie, GTM CTO at Ping Identity, will dive into how businesses can enable, authenticate, and govern AI agents across consumer and workforce channels.

AI investment is accelerating, but enterprise value remains elusive. Most organizations struggle to translate AI activity into measurable business impact—not because the technology fails, but because the operating model doesn’t change. The strategic question has fundamentally shifted: organizations are no longer asking “How can AI help us work better?” but rather “What becomes possible now?” Agentic AI expands the entire option space for strategy and operations, unlocking new degrees of freedom. However, winners won’t be those who automate the most or bolt agents onto legacy systems. They’ll be those who reimagine the possible—who exploit the new strategic option space agentic AI creates and build the enterprise architecture to support transformational impact.

Industry leaders discuss how AI is translating into measurable business outcomes across functions and industries. The panel will examine proven use cases, common value traps, and what differentiates organisations that achieve ROI from those still stuck in experimentation. The discussion will also address how value creation is evolving as organisations move toward more autonomous, agentic capabilities

While AI technology continues to advance at a breakneck pace, the true barrier to enterprise ROI isn’t model capability; it is organisational and architectural disconnects. This session explores how businesses can bridge these gaps, move beyond isolated AI experiments, and successfully scale agentic workflows across the enterprise.

AI is everywhere in the enterprise but most of it doesn’t get past the pilot stage. Fragmented systems, governance gaps, and disconnected tools slow AI down before it delivers real value. This fireside chat gets candid about what it actually takes to move AI from experimentation to enterprise-scale execution and why governance and platform strategy matter as much as the models themselves.

This session focuses on the strategic choices organisations must make to scale AI in Europe, where sovereignty, diversity, and workforce dynamics shape how adoption unfolds. It will examine different operating models for scaling across fragmented markets, how to balance centralisation vs localisation, and how leading organisations are aligning technology, talent, and governance to accelerate adoption. The session will provide a clear framework for making AI investment and scaling decisions in the European context.

Agentic AI has rapidly moved from concept to capability – systems that can plan, act, and adapt with increasing autonomy are already reshaping how work gets done. But as organisations begin to operationalise these tools, bigger questions emerge: What does the next phase of agentic AI look like? How do we move from experimentation to scalable impact? And what new risks, responsibilities, and opportunities come with machines that don’t just respond – but initiate?

And beyond agents, what about AI as a whole? The field has a habit of surprising even its own researchers. Frontier research is moving fast in directions whose implications we’re only beginning to grasp: long-horizon reasoning, self-improving systems, world models. And then there are the unknown unknowns: capabilities that don’t yet have a name, emerging from labs that haven’t been published yet.

This panel will peer into the crystal ball and explore not only what’s next for agentic AI, but what’s next for AI overall……including the developments we don’t yet see coming.