Sponsored By
From Strategy to Execution: An Accelerated Path to Measurable Business Value
The Middle East and Africa (MEA) region is at a critical inflection point in its AI and automation journey. While organizations have made progress deploying AI and automation across business and IT functions, many efforts remain fragmented, underutilized, and lacking clear ROI, with limited strategic cohesion needed to scale.
As national digital transformation agendas intensify—with defined timelines, ambitious targets, and mounting competitive pressure—technology leaders face increasing urgency to drive tangible, bottom-line outcomes from automation and AI investments.
Being aware of these challenges, organizations in MEA are now demanding automation that goes beyond task execution to deliver AI-augmented, integrated, and outcome-driven business and IT operations with clear value realization.
Achieving this requires orchestrating AI and automation consistently across processes, systems, and teams—underpinned by measurable outcomes, strong governance, and alignment to commercial priorities—through a business automation platform-led approach.
By converging Agentic AI with Business Automation in a single, unified platform, leaders can remove structural silos, drive adoption at scale, and unlock measurable business value.
Why Attend
This webinar delivers a practical, ROI-focused blueprint for scaling automation and Agentic AI across the enterprise. It equips technology and business leaders with actionable insights to:
- Shift from opportunistic pilots to scalable, value-led automation initiatives
- Overcome fragmented efforts by adopting a unified platform strategy
- Operationalize governance and performance metrics to track business impact
- Demonstrate cost savings, productivity gains, and time-to-value acceleration
Join us to learn how MEA’s forward-looking business and technology leaders can drive a cohesive, revenue-impacting automation strategy, specifically designed for the Agentic AI era.
Agenda
The ROI Blueprint for Business Automation in the Agentic AI Era
One day event
Introduction & Networking
Welcome Note
Melih Murat
Associate Research Director, IT Services & Software (META), IDC
IDC Keynote Session
Melih Murat
Associate Research Director, IT Services & Software (META), IDC
Nintex Session
Amr Fouad
Director Solutions Engineering, Nintex
Panel Discussion: Architecting Enterprise Value: Scaling AI and Automation in the Agentic Era
As organizations accelerate their journey toward AI and automation, the convergence of these technologies is redefining the blueprint for sustainable business value. This panel brings together subject matter experts and leaders who are architecting the next wave of digital business in the agentic AI era, leveraging emerging AI and automation technologies cohesively.
Panelists will share how organizations are moving beyond isolated deployments to enterprise-scale initiatives, embedding AI agents into workflows to drive operational resilience, innovation, and measurable outcomes. They will also highlight how agentic AI transforms business processes, decision-making, workforce roles, and value creation.
Melih Murat
Associate Research Director, IT Services & Software (META), IDC
Amr Fouad
Director Solutions Engineering, Nintex
Summary
Close of Webinar
Speakers
Melih Murat
Associate Research Director, IT Services & Software (META)
IDC
Read Bio
Melih Murat
In his role as associate research director for IT services and software across the Middle East, Turkey, and Africa (META), Melih drives IDC’s regional research and consulting engagements in the areas of IT services, Cloud, artificial intelligence (AI), and intelligent automation.
He first joined IDC in 2012 as a senior research analyst located out of IDC’s Istanbul office, with various responsibilities for the firm’s IT services, cloud computing, software, and telecom domains — both in Turkey and across the wider META region. Between 2016 and 2021, Melih headed the international marketing and investor relations practice at P.I. Works, a global automation and AI software vendor that serves telecom operators.
Now back at IDC, Melih is leveraging his vast experience in the IT services, cloud, software, and telecommunications domains to advise clients on go-to-market strategies, technology marketing and promotion activities, and market trends analysis. He is also driving a wide variety of research and consulting projects across the META region.
Melih has also previously served as enterprise channel and marketing manager at Nortel Turkey and as business development and strategy manager at Netaş, one of the leading systems integrators in Turkey and a former Nortel subsidiary. He possesses a bachelor’s degree in electrical engineering and received his MBA from Esslingen University of Applied Sciences in Germany. He has worked as a business development specialist at HP and wrote his MBA thesis for the company, covering European retail channel trends and winning strategies for channel businesses.
Event Sessions
Tuesday, January 27 2026 11:50 am | Location:
Panel Discussion: Architecting Enterprise Value: Scaling AI and Automation in the Agentic Era
As organizations accelerate their journey toward AI and automation, the convergence of these technologies is redefining the blueprint for sustainable business value. This panel brings together subject matter experts and leaders who are architecting the next wave of digital business in the agentic AI era, leveraging emerging AI and automation technologies cohesively.
Panelists will share how organizations are moving beyond isolated deployments to enterprise-scale initiatives, embedding AI agents into workflows to drive operational resilience, innovation, and measurable outcomes. They will also highlight how agentic AI transforms business processes, decision-making, workforce roles, and value creation.
Tuesday, January 27 2026 11:10 am | Location:
IDC Keynote Session
Tuesday, January 27 2026 11:05 am | Location:
Welcome Note
Amr Fouad
Director Solutions Engineering
Nintex
Read Bio
Amr Fouad
Event Sessions
Tuesday, January 27 2026 11:50 am | Location:
Panel Discussion: Architecting Enterprise Value: Scaling AI and Automation in the Agentic Era
As organizations accelerate their journey toward AI and automation, the convergence of these technologies is redefining the blueprint for sustainable business value. This panel brings together subject matter experts and leaders who are architecting the next wave of digital business in the agentic AI era, leveraging emerging AI and automation technologies cohesively.
Panelists will share how organizations are moving beyond isolated deployments to enterprise-scale initiatives, embedding AI agents into workflows to drive operational resilience, innovation, and measurable outcomes. They will also highlight how agentic AI transforms business processes, decision-making, workforce roles, and value creation.
Tuesday, January 27 2026 11:30 am | Location:
Nintex Session
Partner
Sponsored By
nintex
Nintex is the global standard for process intelligence and automation. Today more than 8,000 public and private sector organizations across 90 countries turn to the Nintex Process Platform to accelerate progress on their digital transformation journeys by quickly and easily managing, automating and optimizing business processes.
For more information, please visit www.nintex.com and experience how Nintex and its global partner network are shaping the future of intelligent process automation.
To learn more about the new AI capabilities of the Nintex Process Platform, visit: https://www.nintex.com/process-intelligence/artificial-intelligence/