Knowledge Hub / Haitham Elkhatib

Partner Spotlight

Haitham Elkhatib

Co-Founder & Chief Revenue Officer,UnifyApps

Partner Spotlight

From Digital Native to AI Native: The Next Five Years

 

We’ve seen this movie before. In the 1990s, enterprises either rebuilt for the web or bolted on a browser layer and hoped for the best. The winners rewrote. The same pattern is unfolding now — with AI. Only this time, the change will be faster, deeper, and more unforgiving.

 

In our new Enterprise Roadmap for AI Nativity white paper, we outline what it takes to move beyond pilots and become truly AI native.

 

Why “AI Native” Matters?

 

AI is no longer a sidecar; it’s the operating model. AI-native enterprises embed intelligence at the core of operations, not as an add-on. That shift drives speed, efficiency, and growth — just as early adopters are proving across industries with measurable gains in revenue, cost reduction, and customer experience.

 

The problem with today’s stack is that most organizations run on three siloed layers:

 

• Systems of Record (ERP/CRM/HRIS)
• Systems of Activity (email, chat, meetings)
• Systems of Knowledge (docs, wikis, PDFs, tribal know-how)

 

After a decade of “business-led tech,” the result is integration debt, compliance risk, and —crucially — AI unreadiness. Foundation models can talk, but they can’t act across your stack without orchestration, governance, and deep system access. We call this the “60% problem.”

 

The Enterprise AI Canvas: A Practical Blueprint

Our framework lays out six layers to become AI native — without ripping and replacing what you have:

 

• Systems (connectivity and integration) to every SoR/SoA/SoK
• Services, data, and knowledge unified and callable (including external AI agents)
• AI data and ontology to model entities and relationships
• Workflow and automation to encode reusable, AI-infused processes
• Application (UI) to ship web/mobile/chat apps with conversational UX
• Agent layer for autonomous, governed action with auditability

 

So, how do you start to connect your systems and index knowledge?

 

• Define your ontology and AI-ready data objects
• Design AI-native workflows and the guardrails to govern them
• Build and ship business apps quickly
• Deploy agents that monitor, act, and escalate with confidence thresholds
• Observe and iterate with an AI SDLC: requirements → design → test → deploy → monitor

 

Leaders who move now won’t just add a chatbot — they’ll modernize how work gets done. The next era belongs to enterprises that make AI the backbone of their operating model. If you’re planning your rewrite, this road map will help you ship value in weeks, not years.